M

McDonald's

Runs and franchises fast-food restaurants

Head of Brand, Menu & Communication

Full-TimeUpdated on 10/15/2026
No salary listed
Expert
Diegem, Machelen, Belgium
In Person
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • Substantial experience in senior marketing, brand, category, or commercial roles.
  • A strong track record in brand building, integrated marketing, and commercial growth.
  • Experience within a food-centered business, with direct responsibility for product development or portfolio innovation and communicating and commercializing those innovations to consumers.
  • A strong understanding of the connection between consumer insights, product innovation, portfolio strategy, and business performance.
  • Experience leading cross-functional initiatives involving Marketing, Operations, Supply Chain, Finance, and external partners.
  • Demonstrated people leadership experience.
  • Experience managing agencies and substantial marketing budgets.
  • Strategic thinking and hands-on execution capabilities.
Responsibilities
  • Define and lead the brand, menu, and communication strategy for McDonald's Belgium.
  • Translate business objectives into consumer campaigns and growth initiatives.
  • Lead development and execution of the annual marketing plan and campaign calendar.
  • Drive menu innovation and portfolio management in partnership with Operations, Supply Chain, Finance, and Consumer Insights teams.
  • Oversee product launches and ensure compelling communication of menu innovations to consumers.
  • Lead relationships with creative, media, production, and public relations agency partners.
  • Manage significant marketing investments and ensure optimal return on investment.
  • Represent Belgium in international marketing and menu forums.
  • Build alignment across internal and external stakeholders.
  • Lead a team of four marketing professionals, including two direct reports and one contractor.
  • Coach and develop the team while fostering a culture of ownership, collaboration, and high performance.

About the company

M

McDonald's

View
Website

McDonald's runs and franchises quick-service restaurants for customers seeking burgers, chicken, fries, breakfast food and coffee. Its menu includes the Big Mac and Chicken McNuggets, while customers order at counters, drive-throughs, self-service kiosks and through its mobile app. Independent operators run most locations under agreements that license the brand and restaurant system. The corporation earns money from its own restaurant sales and from franchise royalties, rent and initial fees, with conventional franchise sites supported by property it owns or leases. The modern business dates to Ray Kroc's McDonald's System in 1955 and is headquartered in Chicago, Illinois.

Company Size

10,001+

Company Stage

IPO

Headquarters

Chicago, Illinois

Founded

1955

Get referred to McDonald's

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • McDonald's offers eligible U.S. company employees an eight-week paid sabbatical after ten years.
  • Employees develop operational skills: McDonald's Hamburger University combines practical experience, mentoring and structured classes.
  • Restaurant technology shares a foundation: McDonald's Edge platform, developed with Google, brings cloud capabilities into restaurants.

What critics are saying

  • Property limits strategic flexibility: McDonald's commits restaurant sites to long leases as customer traffic patterns change.
  • Remote flexibility is limited for McDonald's Chicago design specialist: the listed role requires three office days and occasional travel.
  • Delivery brings economic trade-offs: McDonald's identifies lower potential profitability and additional food-quality risks from third-party services.

What makes McDonald's unique

  • Menu invention comes from operators: McDonald's franchisees created the Filet-O-Fish and Egg McMuffin.
  • Local menus reflect regional tastes: McDonald's sells McAloo Tikki in India and Teriyaki McBurgers in Japan.
  • Orders get a second check: McDonald's Accuracy Scales compare bag weight against expected contents.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • 401(k) Company Match
  • 401(k) Retirement Plan
  • Performance Bonus
  • Long Term Incentive

Company News

Yahoo Finance
Oct 15th, 2026
McDonald's lifts dividend 4% to $7.72 a year, but 17.1x forward P/E is no bargain

McDonald's raised its quarterly dividend by 4% to $1.93 per share in September 2026, bringing the annual payout to $7.72. The increase marks 50 consecutive years of dividend growth, though it is smaller than some past rises. Second-quarter revenue rose 4% year over year to $7.10 billion, and diluted earnings per share (EPS) climbed 6% to $3.32. Global comparable sales grew just 1.3%, with 0.8% in the US. At $238.31 a share, the stock yields about 3.2%. The company generated about $7.2 billion in free cash flow in 2025, which easily covered shareholder payouts. The stock trades at about 17.1 times expected earnings, down from 23.8 in June 2025. That gives an earnings yield of about 5.9%, only slightly above the 10-year Treasury yield of 5.2% to 5.3%.

Yahoo Finance
Oct 15th, 2026
McDonald's becomes a Dividend King after 50 years of raises, with its $8.5B NEXT plan to 2036

McDonald's has become a Dividend King, raising its dividend for 50 straight years. In September, it lifted its quarterly payout 4% to $1.93 per share. The stock is down 23% this year, trading near a 52-week low of $235. Inflation, higher costs and lost lower-income customers weighed on it, though second-quarter revenue rose 4% and earnings rose 6%. US comparable sales grew just 0.8%. On September 23, the company launched a long-term plan called NEXT. It will invest $8.5 billion by 2036 to modernise restaurants, upgrade technology, and improve operations. It targets a 50% operating margin by 2030. Its forward price-to-earnings ratio of 17 is the lowest since 2020.

Pixable Media FZE
Oct 15th, 2026
Seafood, but make it McDonald's: A new limited-time menu lands in UAE.

Seafood, but make it McDonald's: A new limited-time menu lands in UAE. Here's something you might not expect to see on the McDonald's menu: a shrimp burger, crispy fish tempura wrap, and Fish & Fries. Starting October 12, McDonald's UAE is launching its Seafood Festival, a limited-time menu created for seafood lovers and anyone curious enough to try something different from their usual McDonald's order. At the heart of the lineup is the new Shrimp Burger, featuring a shrimp patty with a choice of classic tartar or spicy sauce. Seafood fans can also try the Fish Tempura Wrap, made with crispy Fish Tempura, lettuce and a choice of tartar or spicy sauce, or go for a Fish & Fries meal, pairing two portions of Fish Tempura with McDonald's iconic fries. Whether you already love seafood or have never tried it at McDonald's before, this is your chance to dive in. The Seafood Festival lands at McDonald's UAE restaurants and on the McDonald's App on October 12 and will be available until November 22. Middle East News 247 produces the latest news for the Middle East region, with a key focus on the GCC nations: UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. Contact News Desk: [email protected] Follow Me:

Chip and Co
Oct 13th, 2026
Disney Villains Boo Buckets are coming to McDonald's for Halloween.

Disney Villains Boo Buckets are coming to McDonald's for Halloween. October 13, 2026 Some posts may contain affiliate links which means its team could earn money if you purchase products from its site. McDonald's introduces Disney Villains Boo Buckets for Halloween. Get ready to add a little bit of wickedness to your spooky season! Disney Villains Boo Buckets are reportedly heading to McDonald's, bringing a brand-new, highly anticipated twist to the classic Halloween tradition. According to leaked reports and details circulating online, the fast-food giant is moving away from traditional generic monsters and pumpkins for this year's collection, opting instead for a villainous lineup featuring five iconic Disney baddies: * Ursula (The Little Mermaid) - Purple base * Maleficent (Sleeping Beauty) - Green base * Scar (The Lion King) - Orange base * Jafar (Aladdin) - Red base * Cruella de Vil (101 Dalmatians) - White base Each Boo Bucket will feature the stylized face of the character on the front and come paired with a character-specific sticker sheet so fans can customize their pails. Leaked promotional materials suggest that the Disney Villains Boo Buckets are reportedly expected to drop at participating McDonald's locations starting October 20, available with Happy Meal purchases while supplies last. (Note: While McDonald's has not yet officially confirmed the nationwide release, excitement across social media is already reaching a fever pitch!) Oh hi there It's nice to meet you. Name (Required) Are Dates Flexible? (Required) For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow Chip and Co on, Facebook, Instagram, Tiktok, and Youtube.

Kedia Capital
Oct 12th, 2026
Market news.

Market news. 12-Oct-2026 14:52 Hrs IST Westlife Foodworld trades higher as its McDonald launches Spicy Patakha Range. Westlife Foodworld is currently trading at Rs. 585.10, up by 4.45 points or 0.77% from its previous closing of Rs. 580.65 on the BSE. The scrip opened at Rs. 580.10 and has touched a high and low of Rs. 614.95 and Rs. 580.10 respectively. So far 7595 shares were traded on the counter. The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 658.40 on 10-Oct-2025 and a 52 week low of Rs. 398.35 on 23-Mar-2026. Last one week high and low of the scrip stood at Rs. 614.95 and Rs. 569.95 respectively. The current market cap of the company is Rs. 9194.78 crore. The promoters holding in the company stood at 56.40%, while Institutions and Non-Institutions held 35.24% and 8.36% respectively. Westlife Foodworld's owned and operated restaurant brand 'McDonald's India (West & South)' has launched its Spicy Patakha Range. The range features the Spicy Patakha Paneer Burger and Spicy Patakha Chicken Burger. Building on the brand's 'Let's Family at McD' platform, which celebrates the role McDonald's plays in bringing families together through everyday moments and special occasions, the launch embraces the spirit of festive togetherness. From family outings and shopping breaks to festive catch-ups with loved ones, McDonald's continues to be a place where people come together to create meaningful memories. Inspired by India's love for festive indulgence, both burgers combine smoky, spicy flavours with rich makhani-inspired notes to create a distinctly Indian taste experience. The Spicy Patakha Paneer Burger features a spiced paneer patty, while the Spicy Patakha Chicken Burger comes with a spicy chicken patty, both layered with a flavour-packed smoky sauce and served in soft, toasted buns. Westlife Foodworld, formerly known as Westlife Development, focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants (HRPL). The Company operates a chain of McDonald's restaurants in West and South India, having a master franchisee relationship with McDonald's Corporation USA, through the latter's subsidiary.