Location: Thailand
State/Province/City: Bangkok
City: Bangkok
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Key Market Visual Merchandiser (Lead) | Thailand
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Retail Brand Experience (RBE) team brings lululemon's brand and product stories to life through exceptional in-store experiences. Visual Merchandising is a critical component of the guest journey, ensuring our stores consistently deliver inspiring, engaging, and commercially effective experiences.
The APAC Retail Brand Experience team partners cross-functionally with regional and market teams to develop and execute visual merchandising strategies that drive brand awareness, product storytelling, and business performance. We balance global direction with local market relevance, ensuring our stores remain authentic to the lululemon brand while meeting the unique needs of our diverse markets.
core responsibilities
Reporting to the Manager, Retail Brand Experience in market, the Key Market Visual Merchandiser (Lead) is responsible for leading visual merchandising strategy and execution across designated APAC key market(s). This role serves as a strategic partner to regional retail teams, driving consistency, capability building, and excellence in visual presentation while adapting global and regional initiatives to local market needs.
Visual Merchandising Strategy & Execution:
- Lead the execution of visual merchandising strategies across the market ensuring alignment with regional brand and RBE direction.
- Translate and adapt product storytelling, campaign activations, window displays, styling standards, and product placement strategies to meet market-specific needs.
- Drive excellence in weekly, monthly, and quarterly in-store visual merchandising execution to enhance guest experience and support commercial performance.
- Ensure consistent execution of brand standards, visual presentation guidelines, and retail storytelling across all stores.
- Collaborate with cross-functional partners to bring seasonal campaigns, product launches, and key business initiatives to life in retail environments.
- Partner with local vendors to brief campaign creatives and to ensure product quality and execution standards are met, on time and within budget
Market Leadership & Partnership:
- Serve as the key Visual Merchandising partner for assigned market(s), building strong relationships with retail leadership teams and SSC stakeholders.
- Act as the bridge between SSC functions and retail teams, ensuring effective communication, feedback loops, and alignment on priorities.
- Lead market-specific visual merchandising initiatives and Centre of Excellence (COE) projects that elevate the guest experience and drive business impact.
- Provide recommendations and insights based on market observations, store visits, and performance trends.
Capability Building & Coaching:
- Lead the development of visual merchandising capabilities across retail teams through coaching, training, and mentorship.
- Design and facilitate training programs, workshops, and learning materials to support store teams.
- Deliver ongoing feedback and guidance to stores to drive continuous improvement in visual execution and brand presentation.
- Identify capability gaps and partner with leaders to develop plans that strengthen visual merchandising excellence across the market.
New Store Openings & Optimization:
- Lead visual merchandising planning and execution for new store openings, renovations, relocations, and store optimization projects.
- Partner with Opening & Optimization teams to develop and implement optimal store layouts, merchandising maps, and visual strategies.
- Ensure all new stores and renovation projects meet lululemon visual standards and deliver a seamless guest experience.
- Facilitate pre-opening training, visual merchandising setup, enrollment activities, and post-opening support.
- Manage visual merchandising project timelines, communications, and stakeholder alignment throughout the project lifecycle.
Program & Process Development:
- Drive the continuous improvement of visual merchandising tools, processes, and resources with APAC VMS.
- Support the development and evolution of programs and other visual merchandising initiatives.
- Maintain and manage visual merchandising resources, databases, and operating procedures.
- Lead project planning, communication strategies, and execution follow-up to ensure successful implementation of key market initiatives.
qualifications
- Bachelor's degree in Business, Marketing, Merchandising, Visual Communications, Design, or a related field.
- 5-8 years of experience in Visual Merchandising, Retail Brand Experience, Visual Merchandising or related retail functions.
- Demonstrated experience leading large-scale visual merchandising execution across multiple locations or markets.
- Strong understanding of retail environments, product presentation, guest experience, and commercial drivers.
- Excellent stakeholder management and cross-functional collaboration skills.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong coaching and facilitation capabilities with experience developing retail team capabilities.
- Highly developed aesthetic sense, styling expertise, and awareness of market and consumer trends.
- Strong written and verbal communication skills in English. Additional APAC languages are considered an asset.
- Advanced proficiency in Microsoft PowerPoint and Microsoft Office Suite. Experience with Adobe Creative Suite is an advantage.
leadership accountabilities
- Influences stakeholders and partners across multiple functions and markets to achieve shared business objectives.
- Leads projects and initiatives with a high degree of autonomy and accountability.
- Acts as a subject matter expert in visual merchandising and retail brand experience.
- Builds capability and develops talent through coaching, mentorship, and knowledge sharing.
- Demonstrates strategic thinking while balancing operational excellence and execution.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, and do not take yourself too seriously.
- Passion for creating exceptional guest experiences through visual storytelling and retail excellence.
additional notes
Authorization to work in Thailand is required for this role.
beyond the paycheck (benefits & perks)
In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at[email protected]
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.