Full-Time

Marketing Strategist

Transportation

Deadline 7/15/27
Daktronics

Daktronics

1,001-5,000 employees

Sells LED displays and related services

No salary listed

Brookings, SD, USA + 1 more

More locations: South Dakota, USA

Remote

Home office in South Dakota; approximately 10% travel by air and ground, potentially including weekends.

Bachelor's

Category
Growth & Marketing (2)
,
Required Skills
Lead Generation
CRM
Salesforce

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Requirements
  • Seven or more years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes.
  • Ability to develop and execute integrated marketing strategies aligned to business growth objectives.
  • Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment.
  • Experience with marketing automation platforms, customer relationship management systems, preferably Salesforce, and digital marketing channels.
  • Data fluency, including building business cases, tracking return on investment, and translating metrics into strategic recommendations.
  • Fluent English communication skills, written and verbal, with the ability to manage stakeholders across sales, product, and executive audiences.
  • Bachelor's degree in Marketing, Business, Mass Communication, Journalism, or a related field.
  • Ability to work independently and lead initiatives in a distributed, cross-functional environment.
  • Ability to travel by air and ground and comply with the Daktronics Driver Eligibility Policy, verified through a motor vehicle records check.
  • Eligibility to work in the United States.
Responsibilities
  • Develop and lead the annual and quarterly marketing strategy for the Transportation vertical in alignment with segment goals and Daktronics' global marketing framework.
  • Own competitive positioning, messaging architecture, and the segment value proposition.
  • Drive go-to-market strategies for new products, solutions, and initiatives from planning through launch and sustainment.
  • Identify market development opportunities and translate them into actionable marketing initiatives.
  • Build and maintain an understanding of the Transportation market, including customers, competitors, trends, and the regulatory landscape.
  • Contribute Transportation vertical insights to the broader global marketing planning process.
  • Own and execute integrated marketing campaigns across digital, events, email, social, and paid media channels.
  • Lead persona development, customer journey mapping, and segmentation to improve targeting and engagement.
  • Drive lead generation, nurturing, and conversion programs in alignment with sales priorities.
  • Deploy account-based marketing approaches for high-value prospects and key accounts.
  • Define and track campaign key performance indicators, including pipeline contribution, revenue influenced, marketing-qualified lead volume, and marketing return on investment.
  • Identify gaps in the sales enablement toolkit and develop assets aligned to the customer buying journey.
  • Partner with Sales to improve marketing effectiveness at every stage of the funnel.
  • Support programs that improve customer acquisition, retention, and lifetime value.
  • Translate market and customer intelligence into actionable insights for sales and product teams.
  • Ensure Transportation vertical marketing reflects Daktronics brand standards with consistency and creative quality.
  • Partner with Creative teams to develop on-brand materials across channels and formats.
  • Oversee content strategy for thought leadership, case studies, product collateral, and digital assets.
  • Champion the Transportation vertical narrative internally and externally.
  • Lead marketing initiatives from concept through execution with clear timelines, ownership, and accountability.
  • Manage the segment marketing budget, aligning spending with business priorities and return on investment expectations.
  • Leverage project management platforms, customer relationship management systems, marketing automation, and digital asset management systems.
  • Track, analyze, and report on campaign performance, providing insights and recommendations to improve effectiveness.
  • Support annual and quarterly planning and budgeting processes.
  • Partner with the Transportation Market Segment Leader to align marketing strategy with business priorities and growth targets.
  • Collaborate with Product Management on product launches and market introduction strategies.
  • Work with the Trade Shows and Events team to align participation with the broader vertical marketing strategy.
  • Coordinate with the Director of Marketing and other teams on strategy, timelines, resources, and priorities.
  • Serve as the marketing voice for the Transportation vertical in cross-functional discussions.
Desired Qualifications
  • Experience with Aviation, Mass Transit, and Intelligent Transportation System industries.

Daktronics designs, sells, and services electronic scoreboards and digital display systems, including LED video displays and digital billboards for sports venues, shopping malls, transportation agencies, healthcare facilities, and other customers in the UK and worldwide. Its products are customized for each client and supported by services from creative design and event production to sports marketing, installation, and ongoing operation. The company differentiates itself through tailored, end-to-end solutions and strong local service (notably in the UK), financing options, and a software platform called Venus Control Suite that lets customers manage and control their displays. Its goal is to help clients engage audiences and maximize the return on their digital display investments by providing high-quality products, comprehensive support, and efficient management tools.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Brookings, South Dakota

Founded

1968

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Simplify Jobs

Simplify's Take

What believers are saying

  • Transportation orders hit $89 million in fiscal 2026, boosted by Caltrans and airports.
  • Saltillo, Mexico production begins July 2026, supporting margin expansion and supply resilience.
  • Backlog reached $356.2 million at May 2026 year-end, supporting fiscal 2027 revenue visibility.

What critics are saying

  • Competition stays brutal; management cited cheaper rivals and pricing pressure in June 2026.
  • Free cash flow fell to $34.9 million in fiscal 2026 from $78.5 million.
  • XDC microLED development spent $1.3 million in Q4; failure wastes capital and focus.

What makes Daktronics unique

  • Daktronics won record fiscal 2026 orders of $860.8 million and sales of $838.7 million.
  • Ramesh Jayaraman became first external CEO in 57 years, starting fiscal 2026.
  • LiveWrx, launched July 8, 2026, extends hardware into software-driven fan engagement.

Help us improve and share your feedback! Did you find this helpful?

Benefits

401(k) Retirement Plan

Employee Stock Purchase Plan

Employee Assistance Program

Disability Insurance

Unpaid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

4%
Daktronics
Aug 3rd, 2026
Posts by daktronics commercial software training.

Posts by daktronics commercial software training. Getting started with new software can feel overwhelming, especially when you're balancing day-to-day responsibilities and learning new workflows at the same time. That's why Daktronics, Inc. has created the Venus Control Suite Training Package. The goal isn't just to teach features. Daktronics, Inc. want to help you build confidence, discover best practices, and get more value from your investment in Venus Control Suite. Daktronics partners with the National Center for Missing & Exploited Children (NCMEC) to allow users with eligible display models to broadcast AMBER Alerts through Venus Control Suite. Here's how it works and how you can check if your display qualifies. Have you ever wanted to move lines of text in a message closer together or farther apart? Have you ever wished you could squeeze your entire message into one slide or layout but couldn't because there was too much space between lines of text? This blog is for you! Learn how to create effective messaging through custom line spacing in the Web Editor and Content Studio. Have you noticed the phrase "Inherited from Display" in Venus Control Suite and wondered what it means? You're not alone! This guide will explain what it means and how to use it to your advantage. Explore the best practices for selecting properly sized images for your LED display and how to adjust larger images for optimal clarity and display quality. Did you know that Daylight Saving Time will officially end this Sunday?! That's coming up pretty quickly so Daktronics, Inc. thought Daktronics, Inc. would share some helpful information before Daktronics, Inc. roll its clocks back! Daktronics is offering free public awareness content at www.daktronics.com/covid19content | Today's video walks through how to access and utilize that content. Free PSA content available to LED sign owners to help communities prevent the spread of COVID-19. This article includes instructions for Venus 1500 users. What is a Color Gradient? Free resources include custom creative content, an expansive Knowledge Base, training videos, and much more!

Yahoo Finance
Jul 28th, 2026
Daktronics cuts costs by $2M, redesigns outdoor displays amid aggressive pricing pressure

Daktronics reported positive bottom-line results in Q1 2010 despite declining revenues, attributing the performance to cost-reduction efforts and lean manufacturing implemented over three years. Warranty costs decreased by approximately $2 million compared to both the prior quarter and the same period last year. The company is redesigning its outdoor display product family to increase manufacturing standardisation whilst maintaining customer flexibility. New products are expected to ship in Q4 fiscal 2010. International quoting activity increased significantly over the past six to eight months, with recent orders secured for a shopping mall in Australia and a theatre in Paris. Management noted extremely aggressive competitor pricing across most business areas. Capital expenditures are projected at $15 million to $17 million for the year. The company reduced full-time manufacturing personnel by an additional 5% during the quarter.

Daktronics
Jul 22nd, 2026
InfoComm 2026: an intern's first trip.

InfoComm 2026: an intern's first trip. Zach Carter joined Daktronics as an intern in May and was asked to represent the company at InfoComm 2026 in Las Vegas. He shares his experience in this blog post. As a Daktronics intern who joined the company in May, I recently had the opportunity to represent Daktronics at InfoComm 2026 in Las Vegas, Nevada. InfoComm is one of the leading events for the professional audiovisual (AV) industry, bringing together manufacturers, integrators and end users to explore the latest technology and discuss emerging trends. With nearly 30,000 attendees from around the world, the event provided an excellent opportunity to showcase Daktronics technology and connect with customers and industry professionals. To prepare for the event, fellow intern William and I drove from Brookings, South Dakota, on a two-and-a-half-day trip, transporting the displays that would be featured in the Daktronics booth. After three days of unloading equipment, assembling displays and ensuring everything was ready for the show, Daktronics, Inc. were excited to welcome attendees and demonstrate what Daktronics had to offer. Throughout the week, visitors experienced several of its display solutions, including the 0.9mm Chip On Board (COB) 3x3 case, the 0.9mm COB 4K large display, the NPN 1.5mm floor display, and the 1.2mm NPN COB large lift case, along with several prototype technologies. It was rewarding to see attendees interact with its displays, ask questions and learn more about the innovations Daktronics continues to bring to the AV industry. During the show, I supported the sales team by engaging with booth visitors, answering questions and helping create a welcoming experience while sales representatives met with customers. As this was my first trade show, I also had the opportunity to meet many members of the Daktronics sales team from across the country and gain a better understanding of how different departments work together to create a successful event. One of the most memorable parts of the trip was accompanying a salesperson on a customer visit outside of the convention. Experiencing those conversations firsthand provided valuable insight into how Daktronics develops lasting customer relationships and works to understand each customer's unique needs. It reinforced that the experience extends well beyond the trade show floor. My biggest takeaway from InfoComm was experiencing the culture at Daktronics. From the first day of setup through the final day of the show, employees across the company were welcoming, supportive and eager to share their knowledge. Whether working alongside the sales team, meeting colleagues from different departments or interacting with customers, I saw firsthand the teamwork and collaboration that makes Daktronics successful. Attending InfoComm was an incredible opportunity to learn more about the AV industry while gaining hands-on experience representing Daktronics. I am grateful for the opportunity to contribute to such a large industry event, connect with colleagues and customers, and experience the innovation and teamwork that defines the company. I want to thank the product demo team and the rest of the Daktronics employees that helped make this trip an unforgettable experience. It truly strengthened my appreciation for Daktronics and reinforced my excitement to continue learning throughout my internship. I'm Zachary Carter from Central Minnesota. I just graduated from SDSU in May with a degree in agricultural business.

Daktronics
Jul 17th, 2026
A closer look at Camino 8 and the future of real-time graphics.

A closer look at Camino 8 and the future of real-time graphics. On a recent episode of The Daktronics Experience podcast, Daktronics, Inc. sat down with Yanier Figueras, product designer for Camino 8, to discuss the latest evolution of Daktronics' real-time graphics platform. Here's a highlight of the discussion. As fans, Daktronics, Inc. see the final result on the display. The stat graphics, player profiles, sponsor features and animated elements all appear at exactly the right moment. What Daktronics, Inc. don't always see is the technology and workflows that make those moments possible. As displays continue to grow in size and resolution, content teams face increasing pressure to create more dynamic graphics while also keeping up with the pace of live events. That's where real-time graphics engines like Camino are changing the game. On a recent episode of The Daktronics Experience podcast, Justin Ochsner and I sat down with Yanier Figueras, product designer for Camino 8, to discuss the latest evolution of Daktronics' real-time graphics platform. From improving workflows and simplifying content creation to deeper integrations with Show Control and live data sources, its conversation offered a behind-the-scenes look at how Camino 8 is helping event producers tell better stories on game day. From Motion Graphics to Product Design Before helping shape the future of Camino, Yanier built his career in sports production. His background includes motion graphics, broadcast production, audio, video switching and even camera work. Over the years, he gained firsthand experience with many of the tools and workflows used to create live sports presentations. "I did a little bit of everything," Yanier said when describing his time working in production trucks and sports broadcasting environments. That experience has proven valuable while helping design Camino 8. Having worked with Camino as a user before joining Daktronics, Yanier spent years providing feedback and insight on how the platform could evolve to better support designers and operators. What Is Camino? At its core, Camino is Daktronics' real-time graphics rendering engine. It gives content creators and operators the ability to build dynamic graphics that can respond instantly to live events, changing data and Show Control commands. "Camino is our real-time graphics rendering engine," Yanier explained. "What we've done here is take everything we've learned from the previous generations of Camino and improve on it." For many years, graphics packages relied heavily on pre-rendered video files. While those workflows still have a place, today's displays demand more flexibility. Live data, animated elements and changing game situations require graphics systems that can adapt in real time. "Now you can build all that natively inside Camino," Yanier said. "You can change it at any point in time and play it out through data, through a button or through a switcher call." A great example is player statistics. Rather than building a graphic before the game and hoping the numbers remain relevant, operators can now pull live data directly into graphics and display the most up-to-date information available. Built Around Customer Workflows One of the biggest themes during its discussion was familiarity. The Camino 8 team spent significant time talking with customers to understand how they use graphics software, what challenges they face and where opportunities exist to improve the experience. "We started with the customer," Yanier said. "We're really trying to find out what their pain points are, what works and what doesn't." Instead of forcing users to adopt entirely new methods, Camino 8 was designed to feel familiar to designers who already work in motion graphics and production environments. "We're not trying to reinvent the wheel," he explained. "What we're trying to do is give them solutions that are very similar to what they're already used to." That familiarity becomes especially important when graphics packages move through multiple stages of production. Designers create content, producers refine it and operators ultimately run it during live events. "The same content is touched by multiple people," Yanier said. "What we're trying to do is clean up that handoff from one to the other." Camino 8 introduces project-based workflows that help keep assets, animations and logic organized throughout the production process, improving collaboration from initial creation through game-day execution. Balancing Simplicity and Power Creating software that is both powerful and easy to use isn't easy. According to Yanier, striking that balance has been one of the biggest design challenges throughout the Camino 8 project. "This is probably the most difficult part about building a product like Camino, because they kind of pull in different directions. Simplicity and power." Rather than sacrificing one for the other, the team focused on what Yanier calls "progressive depth." "What you need to do will be visible immediately," he said. "But then for the advanced users when they want to create more complex animations, now they know where it is and it's a click away." The goal is to help new users get started quickly while still giving experienced designers access to advanced tools and workflows when they need them. This philosophy is especially important in the sports and live events industry, where operators often come from a wide range of backgrounds and experience levels. Whether someone is managing graphics for the first time or has years of production experience, Camino 8 is designed to meet them where they are. A Stronger Connection to Show Control Another major focus of Camino 8 is tighter integration with the broader Daktronics ecosystem. "When we set out to redesign Camino, we had three priorities," Yanier said. "We wanted to improve the rendering technology, improve the user experience but also improve the integration with Display Studio." That integration starts with data. Data Studio sources now connect directly into Camino, giving operators a streamlined way to associate live data feeds with graphics elements. As Yanier described, users can drag and drop data sources directly onto object properties within Camino, creating powerful connections between live information and on-screen graphics. Display Studio integration has also been expanded, making it easier for Show Control operators to trigger Camino graphics and adjust graphic properties from within their existing workflows. Together, these enhancements help make graphics creation and playout more flexible while reducing the steps required to connect systems together. Shaped by Customer and Internal Feedback Customer feedback played a major role throughout the development process, but it wasn't the only source of insight. One of the advantages Daktronics has is access to internal users, including trainers, application engineers and event producers who use the software regularly. Their feedback provides real-world validation before new features reach customer sites. "We're pretty lucky that we have that internal group that we can always talk to and say, 'Hey, we put this feature out. Give it a try. Let us know what works and what doesn't work,'" Yanier said. Those conversations continue after launch as customers begin implementing Camino 8 across a growing number of venues and applications. Looking Ahead As more organizations begin adopting Camino 8, Yanier encourages customers to think about implementation as a gradual process rather than attempting to overhaul everything at once. "One step at a time," he advised. "Don't try to overhaul your entire graphics package at once." Start with the workflows that consume the most time and build from there. As teams become more familiar with the platform, they can take advantage of additional features and capabilities. At the same time, the Camino team is already looking toward the future. Yanier's final message to customers and partners was a simple one: "Keep the feedback coming." That feedback continues to shape the platform and helps ensure that future updates address the needs of the people using it every day. For organizations looking to create more dynamic graphics, integrate live data and streamline game-day workflows, Camino 8 represents another step forward in the evolution of live event storytelling. Watch the Full Episode Want to hear the full conversation with Yanier Figueras? In the episode, Daktronics, Inc. take a deeper dive into the thinking behind Camino 8, explore real-world customer workflows and discuss how real-time graphics are helping organizations create more engaging experiences for their audiences. Watch the full episode on YouTube here: Be sure to subscribe to the Daktronics YouTube channel and The Daktronics Experience podcast for more conversations with the people, partners and technologies shaping the future of live event production.

Fountainhead Control Rooms, Inc.
Jul 13th, 2026
Fountainhead Control Rooms proud to Sponsor NRTCCA 2026.

Fountainhead Control Rooms proud to Sponsor NRTCCA 2026. July 13, 2026 Fountainhead Control Rooms is proud to announce its participation as the Event Registration Sponsor of the 2026 National Real Time Crime Center Association (NRTCCA) Conference, taking place August 24-27, 2026, in Phoenix, Arizona. As one of the premier gatherings dedicated to Real-Time Crime Centers, the conference brings together law enforcement leaders, analysts, technology partners, and public safety professionals committed to advancing real-time operations and intelligence-led policing. Supporting the RTCC community is something Fountainhead Control Rooms, Inc. is passionate about. Across the country, Fountainhead Control Rooms, Inc. has partnered with agencies to design and build mission-critical environments that help operators process information more effectively, improve situational awareness, and respond with confidence. Fountainhead Control Rooms, Inc. is also excited to be partnering with Datapath and Daktronics at this year's conference, showcasing how integrated technology, visualization, and operator-centered design come together to create high-performance mission-critical environments. Together, Fountainhead Control Rooms, Inc.'ll demonstrate solutions that help agencies maximize situational awareness and make faster, more informed decisions. Throughout the conference, its team will be showcasing Fountainhead's turnkey approach to RTCC design, including custom operator consoles, AV integration, technology coordination, ergonomic workspaces, and operator-focused room planning. Every project is designed around the people using the space - creating environments that are functional, adaptable, and built to support mission success for years to come. Fountainhead Control Rooms, Inc. is honored to serve as the Event Registration Sponsor for NRTCCA 2026 and look forward to connecting with agencies that are building, expanding, or modernizing their Real-Time Crime Centers. If you'll be attending the conference, be sure to stop by and meet the Fountainhead team.