Manager, Paid Social
Publicis Groupe
Manager, Paid Social
Publicis Groupe
Runs advertising and digital transformation services
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
The Manager, Paid Social is the day-to-day steward of social media campaign development and activation. This person will work closely with the brand experience and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to-day management of an Analyst including both project management to ensure timely delivery of all tasks and career development.
This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
Assist in training, mentoring, and developing team members
Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
Adopt established account management standards and enhance campaign best practices
Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Champion and facilitate communication and collaboration within the team and the agency
Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel
Provide oversight and direction to team of dedicated social media buyers
Lead regular check-ins on campaign performance and track against KPIs
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
3+ years of directly related experience working in paid social media campaigns
Experience working with Meta (Facebook/Instagram), Twitter (x), TikTok, Pinterest, and Reddit ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools -
Understanding of traditional and interactive media planning elements
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
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Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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