TCP Software

Time and attendance software and hardware

Senior Product Marketing Manager

Product MarketingPosted on Nov 9

Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

A Bachelor’s degree is preferred.
Have 5–7 years of experience in product marketing, preferably including at least 1–2 years in a senior position.
Understand B2B/SaaS technology; experience with time-tracking, scheduling, or workforce management solutions is a bonus but not required.
Familiarity with frontline employee scheduling in healthcare, retail and hospitality, construction, and/or manufacturing is preferred but not required.
Write clearly about technology and distill complex business and technology concepts into easily understood value statements.
Understand technology’s core functions and articulate its benefits at a business level.
Demonstrate success analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment.
Be quantitative, creative, and have strong communications skills.
Be highly organized, self-motivated, adaptive, take ownership, deliver results in a fast-paced environment, and be comfortable with high ambiguity.

Responsibilities

Become an expert on buyers and how they buy the software; understand the buyer journey and its relationship to the sales process to support market- and buyer-centric decisions.
Work with product management to construct messaging that articulates Humanity Schedule’s value, the challenges it solves, and why customers should deploy the solution now.
Collaborate with the content team to develop content for sales and partner enablement, partner engagements, and external marketing and demand-generation campaigns and communications.
Assist in executing go-to-market strategy, including identifying target markets and customers, conducting buyer-persona interviews, defining core use cases, and mapping the customer journey.
Establish competitive battlecards and work with Sales and Partner Enablement to train internal and extended sales forces on product features and new releases; help conduct quarterly win/loss analysis.
Work across marketing, finance, operations, product management, and sales to define product structure, including naming, packaging, licensing, and pricing, to simplify sales and acquisition and encourage adoption.
Own and coordinate product launches to maximize awareness, and drive product excitement in key segments to maximize adoption and usage.
Work with senior marketing leaders to craft program plans and define inbound and outbound marketing channels; work with Demand Gen to define and build email nurture/drip programs and relevant target segments across owned and paid media.
Work with marketing operations, product marketing, and marketing leadership to define campaign targets and build reports and dashboards measuring program performance and ROI.
Study and monitor key industry players and potential product alternatives, and help define how the product differs and why its differentiators matter to the target audience.
Serve as a primary company spokesperson and advocate for Humanity Schedule when engaging with analysts, press, customers, and investors.
Establish differentiated positioning and messaging across priority markets, industries, and buyer personas.
Lead coordinated launches that drive awareness, sales readiness, pipeline, and customer adoption.
Equip Sales and partners with training, competitive intelligence, and content to improve buyer engagement and win rates.
Build understanding of buyer needs, market trends, the customer journey, and competitive dynamics, and translate market insights into recommendations for product priorities, packaging, pricing, segmentation, and go-to-market.
Demonstrate contribution to pipeline, revenue, adoption, and retention, and create clarity, accountability, and momentum across Product, Sales, Customer Success, and Marketing.

Desired Qualifications

Bachelor’s degree.
At least 1–2 years in a senior product marketing position.
Previous experience with time-tracking, scheduling, or workforce management solutions.
Familiarity with frontline employee scheduling in healthcare, retail and hospitality, construction, and/or manufacturing.

Senior Product Marketing Manager

TCP Software · Plano, United States (Remote) · Full-time · Posted 2026-11-09

Workplace: remote

Department: Marketing

Description

TCP Software is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.

About TCP Software

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex timekeeping, employee scheduling, leave management, and other workforce needs. Growth is happening, and our vision for a successful future is clear — we'd love for you to join us on this journey!

For more information on TCP Software, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.

About the Role

The Senior Product Marketing Manager for Humanity Schedule will serve as the strategic marketing lead for TCP’s dynamic employee scheduling solution. You will develop a deep understanding of our customers, buyers, market, and competitive landscape and translate those insights into clear positioning, differentiated messaging, effective go-to-market strategies, and compelling sales enablement.

This is a highly cross-functional role that sits at the intersection of Product, Sales, Customer Success, and Marketing. You will influence product strategy, lead major launches, strengthen our market position, and help our commercial teams communicate the business value of Humanity Schedule. The ideal candidate is both strategic and hands-on, comfortable shaping the narrative, creating the tools, and driving the execution required to accelerate pipeline, win competitive opportunities, and increase customer adoption.

What You’ll Be Doing

As a Senior Product Marketing Manager for our Humanity Schedule product, you'll be responsible for:

Market Intelligence – Become an expert on our buyers, who they are, and how they buy our software. You’ll build an understanding of the buyer journey and its relationship to our sales process to help the company make intelligent, market/buyer-centric decisions.
Product Messaging – Work together with product management to construct messages that clearly articulate the value our Humanity Schedule provides, the challenges it solves, and why customers should deploy our solution now.
Content Creation – Work collaboratively with our content team to develop content for sales and partner enablement, partner engagements, and external marketing/demand generation campaigns and communications.
GTM Strategy – Assist in executing our GTM strategy, including identification of target market/customer, buyer persona interviews, core use cases, and the customer journey.
Sales and Partner Enablement - Establish competitive battlecards and work closely with Sales and Partner Enablement to conduct trainings that ensure internal and extended sales forces are fully educated on product features and new releases. Help conduct win/loss analysis on a quarterly basis.
Product Packaging – Work across multiple departments, including marketing, finance, operations, product management, and sales to define product structure, including naming, packaging, licensing, and pricing to simplify the sales/acquisition process and encourage customer adoption.
Product Launch & Excitement - Own and coordinate product launches to maximize awareness. Drive product excitement into key segments to maximize adoption and usage.
Campaign Planning & Execution – Work with senior marketing leaders to craft program plans and define inbound and outbound marketing channels. Work with Demand Gen to define and build email nurture/drip programs and relevant target segments across owned and paid media.
Measurement and Analytics – Work with marketing operations, product marketing, and marketing leadership to define campaign targets and build reports and dashboards to report on program performance and ROI.
Competitive Intelligence - Study and monitor the key players in our industry (i.e., potential alternatives to our product), help define how we are different, and why our differentiators are important to our target audience.
Spokesperson – Serve as a primary company spokesperson and advocate for Humanity Schedule while engaging with analysts, press, customers, and investors.

How You’ll be Measured

Success in this role will be measured by your ability to:

Strengthen market positioning – Establish clear, differentiated positioning and messaging across priority markets, industries, and buyer personas.
Deliver effective launches – Lead coordinated launches that drive awareness, sales readiness, pipeline, and customer adoption.
Improve commercial performance – Equip Sales and partners with the training, competitive intelligence, and content needed to improve buyer engagement and win rates.
Generate actionable insight – Build a strong understanding of buyer needs, market trends, the customer journey, and competitive dynamics.
Influence strategy – Translate market insights into recommendations for product priorities, packaging, pricing, segmentation, and go-to-market.
Drive measurable impact – Demonstrate contribution to pipeline, revenue, adoption, and retention.
Build cross-functional alignment – Create clarity, accountability, and momentum across Product, Sales, Customer Success, and Marketing.

Requirements

Bachelor’s degree (preferred)
5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position
An understanding of and experience in the B2B/SaaS technology – previous experience with time-tracking, scheduling, or workforce management solutions is a bonus but not a requirement
Familiarity with frontline employee scheduling in the healthcare, retail & hospitality, construction, and/or manufacturing industries is preferred, but not required
Ability to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.
Adaptive personality, highly organized and self-motivated, takes ownership and delivering results in a fast-paced environment - should be comfortable with high ambiguity.
Ability to understand technology at its core functions and articulate the benefits of the technology at a business level.
Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment.
Quantitative, creative, and exceptional communications skills

Benefits

Competitive salary based on experience
20 days PTO and 13 days of companywide holidays
8 hours to volunteer and impact your community
Comprehensive benefits (Health/Dental/Vision/401K)
Employee Choice Benefit

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Apply at TCP Software

About the Company

TCP Software

Time and attendance software and hardware

TCP Software provides time and attendance and workforce management solutions. It offers time clocks, employee scheduling software, substitute management, and related hardware and software that help organizations track employee time, schedule staff, manage labor costs, and ensure regulatory and union compliance. The products are highly configurable, allowing organizations to tailor timekeeping and scheduling to their exact needs, and include self-service features for both employees and managers. Data from clocks and schedules flows into the system to improve payroll accuracy and reduce administrative work. TCP Software targets a wide range of customers—from small businesses to schools, healthcare providers, and large enterprises—and sells through software licenses, hardware, and subscription services. Its goal is to make time tracking, scheduling, and labor compliance easier and more accurate, helping organizations control costs and stay compliant.

Company size: 1,001-5,000
Company stage: Growth Equity (Venture Capital)
Total funding: Not listed
Headquarters: Plano, TX
Founded: 1988

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