Vice President Audience Development

VP Audience Development, LegalTechTalk USA

A bit about the role
As the VP of Audience Development, you will be responsible for building, nurturing and securing a network of buyers for LegalTechTalk USA. 
 
In this role, you will contribute to the strategy and execution of buyer acquisition and retention at both an individual and organisation level, securing qualified senior leaders across the legal tech ecosystem to participate in our events and curated meeting experiences. 
This is a hands-on, target-driven role focused on delivering both the volume and quality of buyers while nurturing long term relationships that strengthen the LegalTechTalk community year-round and onsite. 
 
You will serve as a strategic relationship builder and brand ambassador, identifying, engaging, and securing senior-level buyers through multiple outreach channels including phone, email, LinkedIn, in-person meetings, industry events, and leverage existing partnerships. You will confidently communicate the value of LegalTechTalk’s portfolio and programs, aligning buyer priorities with sponsor and partner objectives to drive meaningful connections and measurable outcomes. 
 
With a strong sales-oriented mindset, you will manage your own recruitment targets, consistently meeting and/or exceeding KPIs. You will own pipeline management and reporting, maintaining accurate CRM records to track outreach, conversions, registrations, buyer quality metrics, and overall program performance.

As part of your job, you’ll:  

• Manage and grow key business accounts, developing existing relationships and generating new connections with buyers
• Arrange virtual and in-person meetings and presentations with individuals, associations and accounts to deliver registrations of large contingents from top buyers for the Hosted Programme as well as paid for delegate tickets 
• Meet weekly and monthly attendee acquisition and revenue targets 
• Prospecting via phone to grow new business pipelines and follow up on marketing efforts, also leveraging data platforms directly (LinkedIn, HubSpot) 
• Identify and engage with senior and C-suite executives, confident to understand their key projects and challenges and communicate LegalTechTalk’s portfolio and capabilities 
• Conceptualise and execute new engagement methods 
• Identify LegalTechTalk advocates and empower them to support and engage with our community 
• Be a LegalTechTalk advocate, creating your own social presence in line with the LegalTechTalk brand, responding to community conversations and sparking discussions of your own
• Staying up to date with industry-led trends, bringing them forward, and continually contributing to and help shape the community roadmap
• Cross-collaboration with content, marketing, events and sales to ensure we’re tactically leveraging our community to meet team and org wide goals
• Attend industry events, ensuring ROI is demonstrated
• Manage the entire sales process from initial contact through to post show feedback 
• Regularly build data and ensure CRM is updated daily with new leads and opportunities 
• Track registration, produce contingency plans when necessary to meet independent and overall target goals and KPIs 
• Demonstrate high standards of customer service and community building 
• Work closely with marketing to convert inbound leads to registered attendees 
• Build and execute email marketing campaigns to drive awareness and conversion across key accounts, including producing exciting, original and highly personalised and targeted copy 

Here’s what we’re looking for from you:  
Experience Required

• Experience in high growth, high volume account management or new business sales within the events, legal, professional services or SaaS industries
• Demonstrable  experience in a targeted & performance-based Sales/Business Development role
• An effective sales leader with a track record of top performance and  exceeding sales targets, confident in all stages of the sales cycle
• Confident presenter and ability to engage with the C-suite
• Exhibit self-motivation and an inquisitive nature 
• Be comfortable in a fast-paced, high growth, entrepreneurial environment
• Experience in developing a pipeline from scratch, with the initiative to build, own and execute campaigns. 
• Exceptional verbal and written communication skills
• Be passionate about building an admired product and cultivating community across the legal tech and related industries
• Be on top of legal industry news and trends (funding raised, acquisitions, company results, etc.)
• Knowledge and ease of use across operating systems such as HubSpot, ZoomInfo, CRM platforms, Sales Navigator, Apollo, Meet Alfred
• Have strong analytical skills with the ability to collect, organise and analyse large amounts of data with attention to detail and accuracy
• The ability to prioritise tasks and organise your time effectively

This role reports to: Event Director

A bit about the event 
LegalTechTalk started with mission to build Europe's leading event for legal transformation, a destination where the people building its future could connect, and shape the future of law. In under three years, the idea grew from a standing start into Europe's leading legal technology conference and community, winning multiple awards in the process.  The latest event attracted 5,500 attendees, 500+ speakers and 200 sponsors - and has been dubbed the Met Gala, Glastonbury and Woodstock of legal events,  Now we're bringing that energy to America, with a goal of building the biggest (and best) legal event in America. LegalTechTalk USA launches in Miami in December 2027. Our ambition isn't modest: we want to become the #1 legal event and media brand in America, building on everything that's made us Europe's fastest-growing legal tech community.

A bit about the division
Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.

A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
 
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
 
Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
 
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business. 
 
Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.
 
You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.
 
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.
 
If that sounds like you, you’ll fit right in. 

The benefits:

• The salary band for this position ranges from $120,000-$150,000 based on experience
• This position will be eligible for a competitive commission structure
• Full medical, dental, and vision package to fit your needs
• Retirement plan with company match (401K)
• Competitive vacation policy 
• Hybrid work

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!