Full-Time

Assistant Store Manager

Posted on 8/20/2026

Tecovas

Tecovas

501-1,000 employees

Direct-to-consumer western boots and leather goods

Compensation Overview

$22 - $26/hr

Knoxville, TN, USA

In Person

Bachelor's

Category
Retail (1)
Required Skills
Customer Service

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Requirements
  • At least three years of retail management experience.
  • Exceptional leadership, selling, and customer service skills.
  • Strong merchant skills and a history of delivering financial results.
  • A proven record of hiring and developing talent.
  • Experience with coaching, counseling, and conflict resolution.
  • An independent, proactive, and results-driven work ethic.
  • Strong character, honesty, and transparency.
  • A high school diploma is required; a college degree is preferred.
  • Must be at least 18 years of age.
  • Ability to stand and walk for extended periods and reach overhead, bend, squat, and kneel while organizing and stocking inventory.
  • Ability to deliver excellent customer service while implementing loss prevention practices.
  • Ability to lift up to 30 pounds regularly and perform store maintenance tasks.
  • Ability to reliably commute to and from the work location.
  • Availability to work 40 hours per week, including weekends, evenings, and holidays as needed.
Responsibilities
  • Cultivate an environment of genuine customer connection.
  • Demonstrate extraordinary service and act as a brand ambassador reflective of company values.
  • Facilitate an energized pace, positive service environment, and team development.
  • Deliver product services including branding, debossing, boot stretching, brim shaping, and boot shines.
  • Understand the omnichannel business and implement processes and tools to better serve customers.
  • Support the Store Manager in recruiting, hiring, and retaining talent.
  • Support the Store Manager in creating and maintaining a succession strategy.
  • Foster strong communication and teamwork to balance operational, visual, and customer priorities.
  • Provide real-time feedback, coaching, and training to team members, escalating issues to the Store Manager as needed.
  • Deliver in-person training, in conjunction with e-learning, to new team members.
  • Ensure timely completion of new-hire training paths.
  • Meet with the headquarters retail training team or field leaders to review team progress.
  • Suggest improvements or new programs related to retail training.
  • Ensure compliance of training activities with established policies and best practices.
  • Prepare, plan, schedule, and execute new-hire training with store leadership.
  • Facilitate and organize ongoing in-store training for new products and services with store leadership and headquarters partners.
  • Attend regular training meetings.
  • Plan, preset, and execute visual directives on time.
  • Submit store photos as requested and complete headquarters feedback.
  • Participate in visual training calls supporting new product launches.
  • Partner with store leadership to uphold visual merchandising standards and complete replenishment tasks.
  • Support store presentation through sell-through and markdown cycles.
  • Maintain in-store marketing elements and accurately present store collateral.
  • Coordinate schedules with the Store Manager to reflect visual set times for product launches.
  • Partner with store leaders on new-hire visual training.
  • Oversee the sales floor and windows, including lighting placement, store cleanliness, window displays, and props.
  • Uphold and ensure compliance with shipment, transfer, and restock standards.
  • Develop awareness of and adhere to internal and external loss prevention procedures.
  • Set clear objectives and expectations to drive a consistent store experience and strong operational and visual standards.
  • Encourage and demonstrate adaptability to help the team execute a shared vision.

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 Bass Pro Shops and Cabela's shop-in-shops broaden national distribution.
  • June 2026 The Vault reissued retired Annie boots, signaling pricing power and loyalty.
  • October 2025 invent.ai rollout automated allocation across Tecovas' store network.

What critics are saying

  • Freebird Stores faces Tecovas' trade-dress lawsuit in Western District of Texas.
  • Wholesale expansion at Bass Pro and Nordstrom risks discounting Tecovas' premium image.
  • Cowboy trend reversal would crush boot-heavy sales and store economics by 2027.

What makes Tecovas unique

  • Tecovas' direct-to-consumer western specialization keeps premium boots and apparel tightly controlled.
  • Paul Hedrick founded Tecovas in 2015, and David Lafitte joined as CEO in 2022.
  • 2026 Bass Pro and Nordstrom partnerships expand reach without abandoning Tecovas' core identity.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
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