Senior Manager - Marketing Transformation

Senior Manager – Marketing

Key Responsibilities

Lead complex client engagements

• Own and oversee the delivery of major marketing transformation programmes, ensuring alignment to client strategy, measurable outcomes, and EY quality standards.
• Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.

Trusted advisor to senior stakeholders

• Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
• Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‑term strategic partner.

Define future‑state marketing operating models

• Design and implement scalable marketing operating models, governance frameworks and capability roadmaps that enable agility, performance and sustainable growth.
• Advise on organisation design, ways of working, capability uplift and partner ecosystems.

Own strategy-to-execution outcomes

• Lead the development of integrated, multi‑channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
• Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.

Drive campaign and experience excellence

• Provide senior oversight across the end-to-end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
• Champion customer‑centric experience design and continuous optimisation across journeys and touchpoints.

Harness data, technology and analytics for growth

• Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
• Translate insight into commercially focused recommendations and executive‑level narratives.

Lead, mentor and build future leaders

• Lead and develop high‑performing, multidisciplinary teams across consulting, creative, data and technology.
• Act as a role model and coach, contributing to talent development, progression and a strong EY Studio+ culture.

Shape EY Studio+ growth

• Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
• Contribute to market‑facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.

Ensure excellence in governance and risk

• Maintain rigorous standards across project governance, commercial management, risk, and quality assurance in line with EY policies.

Required Skills & Experience

• Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes.
• Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics, and how they drive business performance.
• Proven ability to lead large, complex consulting or agency engagements with senior stakeholders.
• Demonstrated experience managing, mentoring and growing high‑performing teams.
• Exceptional executive communication, storytelling and stakeholder management skills.
• Background in consulting, professional services or agency environments.

Desirable Qualifications

• Degree in Marketing, Business or a related discipline.
• Industry-recognised accreditation (e.g. CIM).
• Platform certification (e.g. Google, Adobe).