Full-Time
Analyst – Digital Marketing
Posted on 9/26/2025
Anteriad
1,001-5,000 employees
B2B data analytics and marketing solutions
No salary listed
Bengaluru, Karnataka, India
In Person
 Growth & Marketing (1) |
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- Minimum of 1+ years of experience.
- Enthusiasm for the media industry and digital online industry.
- Knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients.
- Experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Open Rates, Click through Rates, Sender Score, Deliverability, and Sender Reputation.
- Proficiency in Email marketing and marketing automation technology.
- Proficiency with Adobe Photoshop, Dreamweaver, HTML 5, CSS.
- Expertise in Eloqua, Benchmark, Pardot, and other Marketing automation tools if any.
- Analytical approach and ability to derive meaning from data through A/B testing and email optimization.
- Ability to come up with catchy subject lines and creative mail content.
- HubSpot certification in Email Marketing fundamentals and Inbound Marketing Fundamentals is mandatory. Advanced Email Marketing Certification Training from Simplilearn.
- Self-motivated with a positive attitude and should enjoy working in a team and developing healthy relationships.
- Managing various email programs, email campaigns, including the design, calls-to-action, and content used in email sends.
- Develop and track email campaigns and all email metrics to ultimately increase business.
- Conceptualize quirky/creative email campaign ideas and pitch them to the marketing lead.
- Segmenting lists based on behaviors like past email engagement and interactions (content downloads, site page visits, etc.).
- Measuring results and optimizing the lead nurturing workflows for these segments to generate leads.
- Minimising list decay and unsubscribes while increasing the productivity of email sent.
- Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- PG/UG degree/certificate in Design is a plus
Anteriad focuses on B2B marketing solutions powered by data analytics and marketing technology. It provides a SaaS platform with access to proprietary data and analytics tools, complemented by customized marketing strategies and consultancy services. The product works by collecting and analyzing large volumes of data to understand market trends, audience behavior, and campaign performance, then delivering targeted insights, dashboards, and optimized strategies to improve customer acquisition and marketing efficiency. The company differentiates itself through its specialization in B2B, its combination of recurring SaaS revenue with bespoke marketing solutions, and a leadership team with deep experience in data, analytics, and B2B marketing. Its goal is to help clients in financial services, high-tech, and other sectors in North America make data-driven marketing decisions that boost ROI and growth.
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$2.4M
Headquarters
Town of Rye, New York
Founded
2000
Simplify's Take
What believers are saying
- Jeff Wolf's CFO appointment enables global expansion into EMEA and APAC.
- DTC brands like RTIC adopt B2B channels, fueling Growth Accelerator demand.
- Bamboo Rose consolidated digital efforts with Anteriad despite budget cuts.
What critics are saying
- 6sense erodes Anteriad's share with 3x pipeline velocity in 6-12 months.
- ZoomInfo's Clearbit acquisition causes 20-30% North America churn in 12-18 months.
- EU AI Act fines Anteriad 6% revenue, halting EMEA in 6-12 months.
What makes Anteriad unique
- Anteriad Growth Accelerator drove RTIC's $2.7M incremental revenue in six months.
- Bamboo Rose gained 60% CTR lift via Anteriad's programmatic display.
- Certified top 1% data quality by Neutronian for privacy-compliant B2B insights.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Sick Leave
Parental Leave
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -5%1 year growth
↓ -5%2 year growth
↓ -5%Anteriad, a global B2B marketing firm, has appointed Jeff Wolf as its new chief financial officer. Wolf will oversee global financial strategy, accounting and reporting whilst supporting the company's expansion plans. Wolf brings over 20 years of senior financial leadership experience. He most recently served as CFO at Agital, guiding the finance department through significant growth. Previously, he held CFO positions at Vetio Animal Health and executive financial roles at Ansira. His expertise includes navigating private equity-backed environments and managing large-scale integrations. Wolf holds an MBA from Webster University and a business administration degree in finance from Truman State University. CEO Rob Sanchez said Wolf's collaborative leadership style aligns with Anteriad's growth objectives and company culture.
Anteriad named a Strong Performer in marketing and Sales Data report. GenAI Is Driving The Largest Disruption To B2B Data Providers In Decades, Report States New York, NY (March 13, 2026) - Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today announced its inclusion in Forrester Research's The Forrester Wave(TM): Marketing And Sales Data Providers For B2B, Q1 2026 report. The report evaluates 11 of the most significant marketing and sales data providers in the B2B market today, and assesses how each stacks up across current offering, strategy, and customer feedback. The Forrester report notes that Anteriad's "Superior data sourcing and external privacy compliance are the strongest differentiators across a broad set of data capabilities. [The company] provides outsourced business development, including calling capabilities in 30 languages, which directly affects its ability to source and verify data. Expanded buying group capabilities are another highlight." The firm describes Anteriad as "a compelling option for organizations that are also looking for marketing execution support, especially those that prioritize privacy-compliant data acquisition and lack strong internal data unification resources." Forrester also writes that "Anteriad offers an impressive breadth of supporting services to complement its core data offering, which includes data consulting, sourcing, and unification projects as well as the marketing activation services typically expected from an outsourced marketing partner." Anteriad received a 5 out of 5 in the following criteria: * Data Sourcing * Buying Group Detail * Supporting Services and Offerings * Privacy Framework Certification and Transparency Anteriad's superior data sourcing includes a compelling combination for B2B marketers: 2,500 data sources and 414 million global contacts with a 90% accuracy rate. The company's ability to provide B2B marketers with high quality data at a global scale is complemented by depth - providing strong support for buying groups, intent targeting, and regional data across 27 languages. Anteriad delivers superior capabilities to predict and expand product-specific buying groups and automate their assembly. As B2B marketers increasingly shift from lead-based to buying group-based strategies, Anteriad's Dynamic Buying Group profiles, built using AI and the company's billions of unique audience signals captured every day, identifies the most likely buying group members for each product and makes it easy to reach them across channels, whether the marketer or Anteriad's experts manage the campaigns. Anteriad offers exceptional depth and breadth of supporting services to complement their data offering, which sustain long-tail relationships with mid-market and enterprise clients, reflecting the company's full-funnel model: data consulting, sourcing, unification, and marketing activation, all under one roof. The company's approach to privacy and compliance goes above and beyond standard market requirements. It is a core differentiator: while others treat compliance as a checkbox, Anteriad has made it a strategic foundation, and marketers see the results in their performance. Anteriad was also recognized as a Strong Performer in The Forrester Wave(TM) Intent Data Providers for B2B, Q1 2025. With this dual recognition, Anteriad believes it is positioned to accelerate engagement and impact for B2B marketers. "The job of a B2B marketer has never been harder. Buyers are tougher to find, budgets are tighter, and the pressure to deliver pipeline keeps growing. Marketers don't just need data, they need a partner who understands what they're up against and can help them succeed. We're proud to be included among what Forrester calls 'the most significant' B2B marketing and sales data providers. Whether you're already working with us or evaluating your options, we hope this report gives you the context and confidence to make the right decision for your team," said Karie Burt, Chief Data and Privacy Officer at Anteriad. Access The Forrester Wave(TM): Marketing And Sales Data Providers For B2B, Q1 2026 report here. About Anteriad Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Its unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, RTIC, and Havas trust its data-driven approach to maximize impact and ROI. Start creating your future today at https://anteriad.com/ Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.
Bamboo Rose expands enterprise reach and engagement with Anteriad. Anteriad delivers consistent, high-quality account engagement for the global retail technology leader New York, NY (January 13, 2026) - Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing solutions, today announced sustained positive growth for Bamboo Rose, an award winning global leader in enterprise retail technology solutions that provides a platform for retailers, brands, and suppliers to manage the entire product and supply chain lifecycle. "Anteriad's demand generation campaigns have consistently delivered the highest quality and engaged contacts than other solutions on the market today," said Elizabeth Damioli, Demand Generation Manager at Bamboo Rose. Adding, ""The results we've seen with Anteriad's programmatic display and content syndication have been crucial in building, retaining, and nurturing our marketing funnel at Bamboo Rose." Bamboo Rose had three primary objectives with Anteriad: to improve marketing ROI, generate high-quality, relevant leads and enhance audience engagement and personalization at scale. To reach these objectives, the company consolidated its marketing funnel under Anteriad, specifically content syndication and programmatic, to improve lead quality, simplify operations, and drive stronger engagement across key accounts. Anteriad became a true extension of the Bamboo Rose marketing team, delivering the precision and partnership needed to manage campaigns efficiently and at scale. Anteriad's full-funnel demand generation programs quickly became a core driver of Bamboo Rose's digital strategy, delivering immediate performance gains and sustained momentum across priority enterprise accounts. By automating and scaling demand generation across large buying groups, Anteriad eliminated hours of manual effort while enabling more precise engagement across roles and stages of the funnel. Prospects were routed into personalized nurture paths based on demonstrated interest, supporting higher-quality engagement and long, complex sales cycles. Across programmatic activation, Anteriad delivered higher efficiency and stronger performance than previous providers, expanding reach and deepening engagement within Bamboo Rose's target account universe. As a result, Bamboo Rose achieved: * A 40 percent increase in web traffic compared to previous programmatic partners * A 60 percent lift in click-through rates across programmatic campaigns * Consistent, month-over-month demand generation, including reliable lead volume aligned to target accounts Together, these programs enabled Bamboo Rose to consolidate paid digital efforts with one trusted partner, improving operational efficiency, performance visibility, and ROI across awareness and engagement initiatives. During subsequent budget reductions, Anteriad remained a non-negotiable investment, reinforcing the measurable business impact and confidence established between teams. "Bamboo Rose operates in a complex enterprise environment with large buying groups and long sales cycles," said Peter Larkin, Chief Revenue Officer at Anteriad. "By unifying their demand generation efforts under a single, full-funnel strategy, we helped them scale engagement, improve performance quickly, and sustain momentum even in a constrained budget environment." Read full case study here. About Anteriad Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Its unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, SHRM, and Lenovo trust its data-driven approach to maximize impact and ROI. Start creating your future today at https://anteriad.com/
Global wins to be thankful for. As the US looks forward to celebrating Thanksgiving, I'm just returning from several weeks visiting its offices across the US, APAC and Europe - connecting with its teams and meeting with its fantastic base of global customers across three continents. These visits make me particularly thankful for the great work Anteriad is doing, and for the fantastic relationships Anteriad, LLC has with B2B marketers in so many different markets. While there are underlying similarities for what B2B marketers need to succeed today - access to highly scaled, quality data, AI solutions that drive results - there are also many nuanced differences that are specific to each region. I have a renewed appreciation for that special combination of global power and local understanding. One example is my time in India meeting with the Anteriad team and customers in the region. The insights Anteriad, LLC gained from its recent research report are spot-on. I met with many high-growth B2B marketers who are embracing data, AI and innovations that drive growth. To drive all of its customers towards success, Anteriad, LLC has invested in global data growth. B2B marketers can enjoy an incredible 122% expansion of its non-US audience, with gains of nearly 800% in Japan and similar leaps in India and Brazil. This is no small feat - Anteriad has extremely high quality standards, so its scale is meaningful. Marketers get higher results, not just higher volume. In addition to getting great in-market feedback these past few weeks, Anteriad, LLC is also thankful to be recognized by leading research firms. Anteriad, LLC earned recognition as a Strong Performer in The Forrester Wave for Intent Data Providers as well as winning both Stratus and Sammy Awards. Being thankful for its team and the B2B marketers Anteriad, LLC work with doesn't keep any of Anteriad, LLC at Anteriad from striving for more. In fact, it drives Anteriad, LLC to deliver continuous innovation and growth. Anteriad, LLC recently unveiled a completely redesigned Anteriad Marketing Cloud user experience, which provides a more intuitive, efficient use of the platform for its hands-on customers. In the coming weeks, Anteriad, LLC'll be sharing new AI-powered features that will help its clients achieve even greater success in 2026. These features include AI Audience Builder, AI Content, and AI Campaign Agent. The momentum Anteriad, LLC has built together and the exciting innovations still to come position Anteriad and its B2B marketers for success through the end of this year and into 2026. Rob Sanchez is CEO at Anteriad, where he leads the vision and strategy for the company. With over 25 years in B2B marketing, Rob is recognized as one of the data industry's most trusted experts, having established Anteriad as a dominant player in global B2B marketing solutions since serving as one of the original partners in 2000.
Rye Brook, NY (September 23, 2025) - The Business Intelligence Group today announced that Anteriad has been named a winner in the 2025 Stratus Awards for Cloud Computing, a leading awards program, now in its 12th year, that honors companies, products and individuals innovating in the cloud to power the future of business.