Reporting to the CRO, we’re looking for a drivenVice President of Marketing at Coconut Software, you will play a pivotal role in shaping and executing our marketing strategy. Your primary focus will be on developing a robust sales pipeline, leveraging account-based marketing (ABM) techniques, and utilizing our satisfied clients to refine our persona and buyer journey mapping. You will be responsible for creating value-generating content and driving external communications that address our key challenge of lost opportunities due to lack of prioritization. Your expertise in SaaS marketing KPIs and metrics will be crucial in measuring success and driving continuous improvement.

YOU’RE FIRED UP TO

• Develop and Execute Marketing Strategy: Lead the development and implementation of a comprehensive marketing strategy aligned with Coconut Software’s business objectives and growth goals.
• Pipeline Development: Design and execute marketing initiatives aimed at developing a strong sales pipeline, focusing on reducing the number of lost opportunities due to lack of prioritization.
• Account-Based Marketing (ABM): Implement and manage ABM campaigns to target high-value accounts, ensuring personalized and relevant engagement throughout the buyer journey.
• Content Creation: Oversee the creation of high-quality, value-driven content that resonates with our target audience and addresses their pain points, particularly in relation to prioritization and decision-making.
• External Communications: Lead external communications efforts, including public relations, media outreach, and thought leadership, to enhance Coconut Software’s brand presence and reputation.
• Client Advocacy: Leverage satisfied, reference-able clients to inform persona development and buyer journey mapping, ensuring our marketing efforts are deeply aligned with customer needs and experiences.
• KPI and Metrics Management: Define, track, and report on key SaaS marketing KPIs and metrics, using data to inform decision-making and drive continuous improvement.
• Team Leadership: Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.

WHAT YOU BRING TO THE TEAM

• 10+ years of leadership Marketing experience
• Bachelor’s degree in Marketing, Business or a related field (MBA or advanced degree is a nice to have)
• Preference will be given to those candidates who have previous experience developing and executing successful SaaS marketing strategies, with a strong understanding of relevant KPIs and metrics
• Prefer experience working with financial institutions, such as banks and credit unions
• Strong leadership skills, with the ability to inspire and lead high performing teams
• Analytical mindset and data driven with the ability to interpret data, identify trends, and make informed decisions
• Demonstrated experience in account-based marketing, including campaign planning, execution, and analysis
• Strong background in content marketing, with the ability to create compelling, value-generating content that addresses customer pain points and drives engagement
• Experience in managing external communications, including media relations, public relations, and thought leadership
• Proven ability to leverage client insights to inform persona development and buyer journey mapping