1000heads helps brands navigate the social media age with an integrated Social Transformation offering. It combines Data & Analytics, Strategy & Implementation Design, Conversational Creative, Digital Neighbourhoods, and a technology arm that builds web apps, gamification, AR, and VR. Revenue comes from cross-functional client teams delivering consulting and hands-on execution across social touchpoints for clients like Google, Netflix, Diageo, Snap, and The North Face, and the firm joined Labelium Group in 2022. The goal is to make brands more conversational, authentic, and connected with audiences through social listening, strategy, community management, influencer networks, and tech-enabled campaigns.
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2000
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Inside 1000heads' doorstep-to-activation campaign for Streets' Bluey treat. The campaign concluded in Brisbane, where creators attended a Streets Bluey activation built by experiential agency Rockstar ahead of its public opening. 1000heads, Streets, part of The Magnum Ice Cream Company, and BBC Studios partnered for the launch of the Streets Bluey Frozen Treat. The partnership brought together Bluey's celebration of play and shared everyday moments with Streets' longstanding place in family occasions, resulting in a playful mixed berry frozen treat. The agency was tasked with building awareness beyond the PR and creator strategy through media coverage and creator engagement. They created authentic opportunities for advocates and creators to experience, share and amplify the campaign. The campaign began with a gifting program, with more than 40 families in Melbourne, Sydney and Brisbane receiving doorstep deliveries of the product ahead of its public release, prompting families to share their reactions on social media. 1000heads also commissioned research through Pureprofile among 1,000 Australian parents on family routines and ice cream habits. The research found 79% of parents would rather their child remember "a lifetime of small, everyday moments together" than one big holiday or trip, and 28% said they have less unplanned family time now than in the past. The campaign concluded in Brisbane, where creators attended a Streets Bluey activation built by experiential agency Rockstar ahead of its public opening. The activation included early access to the product, a meet-and-greet with the Bluey and Bingo characters, and a live cross on the Today Show. "The opportunity was to take a product launch and create something that felt genuinely relevant to families," Lena Habkouk,1000heads APAC, Brand & Creator Experiences Director, said. The leading media trade publication in Australia. "By starting with an intimate first-to-try experience at home and then bringing selected creators into the live activation, we were able to build a connected journey that encouraged authentic advocacy and gave the launch a broader cultural story." Kalli Swaik, Marketing Director ANZ, The Magnum Ice Cream Company, said: "Partnerships like this are an important way for us to bring fresh excitement to the category, connect with families in new ways and continue growing the Streets brand. "With the support of 1000heads and Rockstar, we've been able to bring the launch to life beyond the freezer aisle, creating memorable experiences that gave families and creators new ways to connect with the brand and share in the fun." Credits. 1000HEADS Michelle Braslin - Client Services Director Daniella Brenner - Social Strategy Director Lena Habkouk - Brand & Creator Experiences Director Simran Lala - Account Manager Maia Lee - Senior Account Executive Freya Rowe - Account Executive Wendy Huynh - Art Director Alyssa Yap - Designer Lucy Saarelaht - Public Relations & Strategic Communications Director CLIENT / PARTNERS The Magnum Ice Cream Company Juliette Fleming - Marketing Manager Kesara Bhana - Brand Manager Georgia Wroughton - Brand Manager Nisha Warrier - Media, Digital and Commerce Lead ANZ Steven Chedid - Assistant Media Manager Stefania Canalicchio - Senior Designer Kalli Swaik - Marketing Director ANZ Joshua Mesquita - Senior Brand Manager BBC Studios Ludo Studio Rockstar Management Aislinn Brackenrig - Creative Director Tiff Barrass - Producer Kim Carter-Morrison - Executive Partner & Strategic Director Jordan Pilcher - Assistant Producer
1000heads has appointed Michelle Braslin as Client Services Director for the APAC region.
Google is putting Pixel's AI-powered camera in the hands of animal shelters across America in the hope of increasing adoption rates with the help of perfect pup picsNEW YORK, Nov. 29, 2023 /PRNewswire/ -- Google Pixel is working to address the rescue shelter crisis by putting the power of the Pixel camera in the hands of shelter owners across America. During pandemic shut-downs, 23 million Americans adopted pets. Now, with inflation rising and offices re-opening, animal shelters are once again overwhelmed with dogs looking for their forever homes.Research has shown that a dog with great quality photos is adopted within 14 days on average, compared to 43 days for a poor photo. Using this insight, Google Pixel created Pixel Pawtraits Kits , which put the power of the Pixel 8 Pro and its AI-enabled camera in the hands of rescue shelters to snap perfect pictures of their most adoptable pups."It's a reminder that technology can be our best friend when it comes to helping our true best friends out there." Post this"We are a company of dog lovers at Google," said Leanne Johnson, Head of Global Social and Influencer Marketing at Google. "When we learned of the impact a quality photo can make, we knew the Pixel — with its best-in-class camera and features fit for energetic pups and shelter environments — would be able to have real impact on this issue."The Pixel Pawtraits Kits, which include a Pixel 8 Pro, photography equipment, and a portrait guide, were seeded to eight no kill shelters nationwide in states with the highest rates of dogs in need of adoption
1000heads has hired Moa Netto as Head of Creative for the Americas.
So, 1000heads Group partnered with survey platform Corus to dig into the data and see what consumer really think about web3 technology, including the metaverse, NFTs, crypto, and everything in between.