Brand & Creative Director

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality: 

Position Overview: 

We are looking for a customer-centric, innovative and digital-first brand and creative leader who will strongly position, and grow consumer awareness and demand of the Navico Group brand, and family of brands within.

As the Brand and Creative Director, you will lead the development and execution of cutting-edge creative strategies across multiple marketing channels for our technology-focused products. You will take ownership of the creative vision for the Navico Group brand, and the family of brands within, driving ownable and differentiated expressions of each. You’ll collaborate closely with senior leadership to align creative efforts with business objectives, inspiring your team to produce outstanding work that delivers measurable results. Additionally, you’ll consult and mentor to help guide toward best practices across key projects and brands within the Brunswick Enterprise.

This role involves an equal mix of creative strategy development, creative excellence from concepting through execution and team leadership.

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Creative Leadership and Excellence

• Lead the development of a cohesive creative strategy for complex, products that aligns with business objectives and resonates with target audiences (both B2B and B2C) across channels like digital, print, TV, sponsorships, social and experiential channels
• Develop compelling concepts that support positioning and messaging narratives across different channels – matching the concept to the medium and audience
• Position our brands through segment-specific campaigns to elevate the brand and resonate with consumers
• Define and shape the brand identity across all mediums, ensuring a strong, unified voice and visual direction that differentiates our brands in the marketplace.
• Foster innovation and push creative boundaries by identifying emerging brand and creative trends and treatments, encouraging the team to experiment with new concepts, tools, and technologies to maintain a competitive edge and drive demand.

Cross-Functional Leadership & Collaboration

• Act as the primary creative liaison with senior marketing leadership, product, and sales teams, translating business objectives into actionable creative strategies.
• Work closely with marketing leadership to develop long-term creative roadmaps and ensure creative efforts align with broader business goals, product launches, and campaign priorities.
• Spearhead cross-departmental collaboration, ensuring that creative efforts amplify marketing campaigns and reinforce brand synergies across all platforms.
• Apply best practices for creative excellence within Navico to key projects and brands within the broader Brunswick Enterprise.

Team Leadership & Development

• Build and mentor a high-performing creative team, fostering a culture of collaboration, innovation, and continuous improvement.
• Empower team members by providing guidance on prioritizing work, problem-solving, and refining their craft, ensuring professional growth and alignment with organizational needs.
• Establish and optimize the creative team structure and processes to ensure agility, efficiency, and the ability to scale creative efforts in response to evolving business demands.
• Ensure all projects are completed on time, within budget, and to the highest quality standards, while proactively addressing challenges or delays.

Brand Stewardship & Market Insight

• Develop and maintain a deep understanding of our technology brands and competitors, continuously identifying opportunities to refine and evolve the creative approach to meet market trends.
• Oversee the translation of brand identity into creative executions, ensuring that messaging and visuals reflect the unique personality and value proposition of each brand

Results-Driven Creative Impact

• Champion data-driven creative decision-making, incorporating performance metrics and consumer insights to optimize campaigns and content for impact.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Skills and Experience

• Minimum of 10+ years of leading creative for digital-first consumer, preferably technology, brand and creative strategy and development experience with a minimum of 6+ years of creative team leadership experience at a creative director/senior creative leader level.
• Bachelor’s degree in Marketing, Communications, Fine Arts or Design
• Technology products/services experience highly preferred.
• Strong digital expertise – creative development expertise for digital product and performance marketing channels like: web, e-commerce, digital display and social advertising, e-catalogues.
• Equally skilled in strategic planning and the ability to drive creative and brand execution across a variety of initiatives.
• Strong working knowledge of experience design, brand development, interactive commerce and creative process.
• Ability to make evaluative judgments and rationalize creative direction.
• Outstanding customer focus and critical thinking skills.
• Strong written, verbal and presentation skills.
• Excellent interpersonal and communication skills.
• Strong drive for results.
• Strong project management skills; ability to manage and maintain multiple projects in a fast-paced environment.

Behavioral Characteristics

• Ability to think strategically and develop creative solutions.
• Ability to build partnerships and strong relationships with internal and external partners and vendors.
• Comfortable interacting with different levels of management and leading global teams.
• Ability to guide decision making with strategic insight and rationale.
• Strong leader with the ability to transition effortlessly from visionary planner to hands-on executor, as situations demand it.
• Proactive approach to problem identification and solving.
• Willingness to go the extra mile to meet deadlines and achieve results with a keen attention to detail.
• Ability to adapt and work in a progressive, dynamic, changing environment.
• Ability to work under tight deadlines and prioritize projects in a fast-paced environment and provide quick turn-around

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards! 

Navico Group 

Navico Group is a stand-alone division of Brunswick, the world’s largest recreational marine business. 

Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry’s leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.  

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond. 

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

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Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].