Adobe Multi-Solution Architect - Firefly/Genstudio

The Adobe Multi-Solution Architect (MSA) will play a vital role in the architecture design, configuration, testing and deployment of Adobe solutions, including Firefly, GenStudio, Experience Manager, Edge Delivery Services, Real Time CDP, Launch, Analytics, Target, Experience Platform, Workfront, Fusion. You will work closely with Engineering, Strategy, Sales teams and clients to build state-of-the-art solutions and implementations for our clients.

 

You will provide best-fit architectural solutions for one or more projects; you will assist in defining scope and sizing of work; and anchor Proof of Concept developments. You will provide solution architecture for the business problem, platform integration with third party services, designing and developing complex features for clients' business needs.

 

You will collaborate with some of the best talent globally to create and implement innovative high-quality solutions, participate in Sales and various pursuits focused on our clients' business needs. You will also contribute in a variety of roles in thought leadership, mentorship, systems analysis, architecture, design, configuration, testing, debugging, and documentation. You will challenge your leading-edge solutions, consultative and business skills through the diversity of work in multiple industry domains.

 

Our engineers are AI native and engage in and advance the state of the art in the practice of software development with AI.

WHAT YOU'LL DO

• Design and implement solutions to resolve Marketing or Care based challenges using the Adobe Experience Cloud solutions
• Assess and audit existing client digital ecosystems to recommend optimizations based on communicated client objectives, proven past successes, and industry best practices
• Design relevant multi-channel/multi-tactic architecture diagrams/documentation to support the recommended approaches
• Create 2 to 4-year digital marketing roadmap(s) necessary using a deep understanding of audience segments to drive personalization and targeting
• Assist with solution project estimation, scope definition, resource allocation and formulating project timelines
• Code POCs, solutions, integrations and production deliveries in  various client projects, using multiple technology stacks including Typescript, Nextjs, Python, Java
• Extensively use AI tools like Claude Code, Cursor, V0 and Vercel during the code development process, and also build innovative agentic tools to automate and optimize Quality, processes and workflows
• Bring a strong sense of Engineering Excellence, Innovation to the business and teams, and all the software being developed and configured by the teams
• Oversee the delivery of Best-in-Class multi-channel/multi-tactic digital solutions
• Recommend management and governance policies using client constraints
• Implement testing strategies (process, unit, stress, etc.) to validate adherence to specifications
• Outline key performance objectives and methodologies for measurements of success
• Effectively engage internal and external technical, C-Suite and senior leadership resources throughout the engagement lifecycle
• Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, etc
• Use AI tools like Claude, Cursor, V0/Vercel to build AI enabled workflows, agents, skills, tools and automation for strong operational efficiencies, automation and intelligent tracking
• Build innovative solutions and mindset in the team to use AI tools to the maximum to foster innovation in product development and engineering delivery

WHAT YOU'LL NEED

• 8 to 10 years of engineering experience
• Adobe Multi-Solution architect and other related certifications
• Deep technical and architectural experience with multiple Adobe products including Firefly, GenStudio, Adobe Experience Manager (AEM Sites, Assets, Forms, Headless), Edge Delivery Services, AEP, RTCDP, Workfront, Fusion, Adobe Analytics, Target, Campaign, Journey Optimizer
• 4+ years’ experience hands-on implementing and/or managing daily operations with three or more Adobe Experience Cloud solutions
• 4+ years’ architecting and implementing complex digital marketing solutions across Site, SEM, Media, Mobile App, and Email for large corporate environments
• Strong experience in Enterprise architecture, Digital transformation programs, Marketing technology implementations
• Experience with content management systems, including headless CMS systems like Contentful, Sanity, ContentStack
• Strong experience in hands-on development in various technology stacks, including Typescript, NextJS, Python, Java
• Strong experience working with data management systems
• Experience producing project estimating, scope definition, resource allocation and project timelines in pre-sales and/or migratory environments
• Hands on experience delivering customer-facing solutions using client-side technologies, server-side programing and server-to-server APIs
• Strong client facing experience in solutioning, pitching, problem solving. Experience with clients in the US, EU is mandatory
• Superior problem solving, organizational, decision-making, written, oral and interpersonal skills.
• Experience working with global teams across US, India, LATAM, EU
• Experience leading large global technology delivery programs 
• Hands-on experience in system design and architecture, including leading technical discussions, evaluating trade-offs, and making informed architectural decisions
• Experience working in modern engineering environments, embracing iterative delivery, continuous experimentation, rapid feedback loops, and outcome-driven execution
• Experience with solutioning & pre-sales engagements
• Experience with executive stakeholder management
• Strong commercial acumen and experience
• Experience working with global enterprise clients across US/EU/APAC
• Demonstrated expertise in AI-assisted software development is mandatory
• Extensive hands-on experience using AI engineering tools such as Claude, Cursor, V0 or equivalent platforms to code, accelerate software delivery, architecture design, debugging, code reviews, testing, documentation, and developer productivity
• Experience developing agents, sub-agents, workflow orchestration and automation with agents
• Proven ability to effectively integrate Agentic Engineering into day-to-day engineering workflows and establish best practices for AI-enhanced processes across teams
• Experience evaluating, adopting, and driving emerging AI technologies and engineering practices within an organization
• Ability to mentor engineers on AI-native development approaches and foster a culture of continuous learning and innovation

NICE TO HAVE

• Multiple Experience Cloud Architect or Business Practitioner Adobe Certified Expert (ACE) certifications
• Most of the Required Experience performed as a direct customer of Adobe or as a resource of a consulting firm deploying Adobe services.
• History of delivering digital results in both Technical and Sales/Marketing roles

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.