Senior Partner Solutions Engineer

Shopify's Subscription Solutions segment generated $777 million in fourth-quarter 2025 revenues, up 16.7% year over year and representing 21.2% of total revenues. Monthly Recurring Revenues increased 15%, with Plus subscriptions accounting for roughly 34% of MRR. The segment maintained gross margins around 81%, with gross profit growing 18% year over year. Growth was driven by higher-priced subscription plans and increased variable platform fees. Plus tier merchants are particularly valuable, delivering stronger Gross Merchandise Volume per merchant and long-term retention. However, Shopify faces competitive pressure from Commerce.com and eBay, whilst higher tariffs and trade disruptions are expected to pressure subscription margins near-term. The company continues investing in AI capabilities, product enhancements and international expansion.

How Mokobara doubled revenue and elevated customer loyalty with Shopify. Founded in early 2020, Mokobara emerged from solving a simple challenge: luggage that broke mid-trip and underwhelmed in style. Since then, the brand has built a cult following for their colourful, design-forward travel gear and accessories. With over Rs 10 Cr in monthly gross merchandise value (GMV) on Shopify and 36 retail stores across India and Dubai, Mokobara is scaling fast - and they needed an ecommerce platform that could evolve with them. Starting on Shopify's Basic plan, Mokobara quickly identified new opportunities for growth, including customer experience and checkout optimisation, loyalty incentives, international expansion, and business-to-business (B2B) expansion. Upgrading to Shopify's Plus tier unlocked performance, flexibility, and control. The business was able to enhance personalisation, offer a seamless loyalty program, streamline B2B operations, and accelerate international expansion. Since moving to Shopify's Plus tier, Mokobara has seen: * 2x increase in revenue, year-on-year * 30% growth in conversion rate, year-on-year * 30% increase in customer retention rate, year-on-year * 3x higher sales from loyalty members than non-members The challenge: unlocking next-stage growth and customer experiences. Mokobara had big ambitions from day one. As the brand matured, the team began mapping out a membership-based loyalty program, international expansion strategies, and operational scaling. Realising these ambitions called for an ecommerce solution that could scale with the company as it grew. The loyalty programme was a strategic priority. Mokobara wanted to offer a paid membership model with a six-month validity period, giving members exclusive perks like 5% off - even during sales events. This level of real-time, conditional logic and personalisation became possible with Shopify's Plus tier. We knew we needed a solution that could deliver dynamic, personalised experiences. The potential of Shopify's Plus plan made it the clear next step, because it could run all of the real-time customisations needed to make our loyalty program a success. Mokobara Nikhilendra Pratap Singh Deo - Senior Manager, Growth The team also saw a strong potential to lift average order value by surfacing relevant upsells like neck pillows and luggage covers during checkout. Meanwhile, operational efficiency became key, with a growing team requiring individual permissions, and international growth demanding dedicated, localised store environments. The solution: powering personalisation and agility with Shopify. Upgrading to Shopify's Plus plan, Mokobara immediately gained access to a range of tools and flexibility to run their high-performance direct-to-consumer (DTC) business at scale, launch new stores in international markets, and evolve their growing B2B arm. Checkout Extensibility let Mokobara build custom logic into the checkout process, powering upsells through the UpsellPlus app and cross-sells that now generate more revenue than previously. The brand also uses conditional payment options, such as disabling cash on delivery for gift cards or flagged customers, and loyalty-based personalisation for discounts, visibility, and offers, such as warranties of up to six years on selected luggage. If you want to treat every customer differently and offer a premium journey, Shopify's Plus plan makes that possible at speed. Mokobara Nikhilendra Pratap Singh Deo - Senior Manager, Growth Shopify's expansion stores gave Mokobara the ability to launch dedicated Shopify stores for new markets like the UAE. While each team manages its own store, inventory, and localised customer experience, the stores share Shopify's unified back end, making transaction, financial and inventory tracking easier. They used Shopify Flow to automate tasks like flagging low-stock items and surfacing insights across third-party tools. It is also used for tagging loyalty customers. This was particularly important for the operation of Mokobara's loyalty program, with Flow used to help identify loyalty customers and trigger a differentiated experience for them, including special benefits and personalised support. B2B on Shopify helped automate what had previously been manual processes, such as custom pricing for different retailers. Mokobara now offers repeat customers login-only access to a private portal, dynamic bulk pricing, and the option to customise products, such as adding engravings or corporate branding. This shift is supporting B2B growth without time-intensive manual processes, freeing up teams to focus on acquisition rather than admin. Behind the scenes, Shopify Functions is used to customise the back-end logic of Shopify for combatting fraud and limiting bot-driven activity in real time. The results: doubling revenue while scaling globally. With Shopify, Mokobara turned platform flexibility into commercial velocity. Their loyalty programme alone is driving 3x more sales per customer, while automated checkout and tagging flows have streamlined operations across their Shopify stores. The optimised checkout experience has helped to drive conversion rates by 30% for the retailer. The brand's customer retention rate has grown by 30%, year-over-year, and the team continues to iterate their website annually for frictionless UX and conversion lift. Since upgrading to the Plus tier, Mokobara has launched additional stores in India and the UAE - including B2B portals - and is expanding to Singapore and beyond. Every time we optimise our site based on customer behaviour, we see conversion rates go up. That's the beauty of Shopify - we can do it all in-house, fast. Mokobara Nikhilendra Pratap Singh Deo - Senior Manager, Growth As for what's next, Mokobara is developing a fully integrated omnichannel retail experience, powered by a custom POS system that bridges in-store and online orders - all feeding back into Shopify. Industry. Travel & on-the-go Products. Checkout, B2B, Shopify Flow, Shopify Functions, Expansion stores

How NEOM Wellbeing powers sustainable growth with Shopify. Founded in 2005 by Nicola Elliott and Oliver Mennell, NEOM Wellbeing was born out of a mission to supercharge the wellbeing of their customers while making a positive impact on the planet. The NEOM journey began when Nicola started blending her own essential oils in her kitchen, initially for personal use and then for friends and family, eventually leading to the creation of the brand. NEOM offers a diverse range of wellbeing products designed to improve sleep, reduce stress, boost energy, and enhance your mood. Today, NEOM Wellbeing operates across the UK, Europe and the US, combining their online presence with dedicated Wellbeing Hubs. With an increasing focus on unified experiences, personalisation, and global expansion, NEOM Wellbeing needed to enhance their digital and retail infrastructure to keep pace with the rapid growth they were enjoying. Since upgrading, the brand has seen: * Checkout conversion up 34% * Order volume increase by 10% Challenge: scaling a multi-channel business while maintaining efficiency. NEOM Wellbeing first migrated to Shopify from Magento in 2018. The initial build served the business well, helping the founding team to significantly grow in the UK. However, as they expanded, the team knew they needed to take advantage of the latest technology and features on offer - an option their existing combination of off-the-shelf and custom setup could not offer any longer. At the same time, the company's Wellbeing Hubs - dedicated and owned physical retail spaces that offer customers the chance to experience NEOM Wellbeing's product offering in person, such as a unique Scent Discovery Test - operated on a separate POS system to NEOM Wellbeing's online store. This made it difficult to gain a single and consistent view of inventory, pricing, and promotions across digital and in-store channels. Combined, these restrictions were impacting customisation, performance and conversion rates. As Clare Jerome, Technology Product Manager, explains: "It's fair to say we got the most we could from our first build, but we were definitely ready for an upgrade to support us through the next phase of growth." Coinciding with a brand refresh, NEOM Wellbeing decided it was time to act. Our previous site was becoming outdated, and we were missing out on some of the newest features on offer. We knew it was time for a full-scale upgrade to align with our growth strategy. Solution: upgrading and unifying the business. In 2023, NEOM Wellbeing migrated to the latest version of Shopify. Immediately they saw positive change, including optimised site speed, alongside enhanced flexibility and reliability to handle even the highest volume shopping periods. One change that has made the biggest impact is the decreased reliance on custom development to create a unique offering for customers. Through Shopify Sections, the team can easily update, move and customise products, content blocks and even new pages much faster than via their previous build - offering a speedier and more cost effective solution. Another significant appeal for NEOM Wellbeing to upgrade was the ability to tap into Shopify Subscriptions. Previously the team faced difficulties connecting different discounts across third party solutions, but now they can make use of the native Shopify Subscriptions app to seamlessly integrate and expand the service. Feedback from customers has been glowing in the four months since launch, leading to plans to explore gift subscriptions and other models in future, combining native and custom options. Implementing Shopify POS across the Wellbeing Hub stores has also played a critical role for NEOM Wellbeing. From accepting online gift cards and offering promotions to onboarding customers onto the Neom Points loyalty program, developed using Loyalty Lion, the team have been able to adopt a unified commerce approach that allows them to gain deeper and richer insights into their customers. They have also been able to streamline aspects of the business, such as finance and operations. Offline payments through Shopify POS have also proved critical: several of the Wellbeing Hubs are situated in buildings where mobile and Wi-Fi connectivity can be challenging, but the retail teams can work with peace of mind knowing that they do not need to constantly be connected to take payments and fully support customers. With Shopify POS in place, NEOM Wellbeing has streamlined retail operations, making it easier for store teams to manage transactions and for customers to have a frictionless and unified experience. Results: growth, efficiency, and a future-ready business. The flexibility and reliability of Shopify has allowed NEOM to grow at pace, adapting quickly to changing market conditions while maintaining the high standards of service and product quality their customers expect. Upgrading has resulted in significant gains for NEOM Wellbeing across all metrics. Checkout conversions have increased 34%, coupled with a 10% increase in order volumes. It points to a strong future for NEOM Wellbeing, where they are able to focus on diversifying their high-street footprint, international scale and product offerings, without worrying about whether their commerce platform can support their ambitions. We've tripled in size since we first started on Shopify, and the platform has grown with us. It gives us the flexibility, scalability, and the tools we need to keep pushing forward. NEOM Wellbeing's international markets have also seen a boost, with sales in their EU and US expansion stores both growing. And, now that they can tap into the huge capabilities of Shopify Markets - such as expanding to international audiences in multiple languages and currencies. NEOM Wellbeing has also recently created the Gift Builder. A customisation built on Shopify, it is a tool that enables customers to compile and create a bundle of complementary products to address their wellbeing needs. The team also has plans to elevate it further through continued journey optimisations and innovations. Looking to the future. NEOM Wellbeing is planning for growth across all channels and markets. As Jerome explains: "The ability to open new stores with Shopify POS seamlessly integrated, providing a unified hub where we can monitor everything, represents a significant advancement." As NEOM Wellbeing looks to continue expanding, they are exploring additional features that can help the brand to grow, such as Shopify Email, which helps merchants design and deliver segmented email marketing campaigns. Another is how they can incorporate AI through Shopify Magic, using Shopify Sidekick further to help them optimise, create discounts and reduce the manual burden on teams. Industry. Health & beauty Previous platform. Adobe Commerce / Magento Products. Expansion stores, Shopify POS, Shopify Payments