Associate Director, Paid Search - Addressable

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

The Search Team 

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration. 

 

Associate Director, Paid Search 

As a Paid Search team leader, the Associate Director will be instrumental in developing strategies, planning, and ensuring proper implementation of paid search campaigns and programs to meet and exceed client goals. 

 

A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. 

The goal of the Associate Director role is to provide oversight to the day-to-day operations of the account. The primary responsibility of the Associate Director is to develop tactical implementation plans, work with the Senior Director/Director on strategic initiatives, and serve as the main point of contact for both the client and internal teams. 

 

The Associate Director is also responsible for managing junior team members on their accounts. They ensure team members fully understand the client's business and how market factors impact the business and make recommendations around expanding or adjusting the search program. Additionally, the Associate Director should regularly identify and bring opportunities to the client, such as beta tests and industry insights. 

 

Responsibilities: 

Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success. 
Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations. 
Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members. 
Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication. 
Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints. 
Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth. 
Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset 
Quality Assurance: Act as a quality assurance check all paid search account management deliverables 
Cross Team Collaboration: Working with broader investment / strategic leadership 
Thought Leadership:  Drives best practices in managing platform execution and produces POVs 

 

Qualifications: 

Relevant post-secondary education, training, or equivalent experience 
6+ years of relevant Paid Search Experience and 4+ years managing junior team members 
In-depth understanding of Paid Search campaign management and optimization practices; good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities 
Deep understanding of search engine algorithms and best practices. 
Hands on keyboard experience with: Google Ads, MSFT Ads 
Hands on keyboard experience with bid management tools like SA360, SKAI or Marin 
Hands on keyboard experience with Adobe or Google Analytics 
Experience troubleshooting site tags 
Experience in multiple AI buying agents such as Google, Bing Performance Max 
Advance usage of Scripts 
Strong analytical skills and ability to leverage data to drive decision-making. 
Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment 
Be a team player and committed to training, and cross-functional collaboration and communication  
Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team 
Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease 
Excellent communication and presentation skills, both written and verbal. 
Experience leading and managing teams, with a proven ability to develop and mentor talent. 
Test, Learn and Scale mindset 
 

Preferred Certifications:  

Google Ads Search Certification 
Microsoft Ads Certification 
Google Search Ads 360 Certification 
AI Powered Shopping Ads Certification 
Google Analytics Certification 
AI Powered Performance Ads 

New York: $70,000.00-$125,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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