Group Digital Director

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie. 

Overview

The Group Digital Director role is a significant role Digital & Technology team and fully integrated in the Client team. As Group Digital Director you are responsible for delivering market leading digital strategies for your client patch. This role is for ensuring best-in-class innovative and integrated Digital media strategies are crafted to respond to our client’s business needs. The Group Digital Director is also responsible for leading education and digital literacy across the Client team as well as other teams in both Melbourne and Sydney in collaboration with the National Head of Biddable.

Your scope will include:

• Ownership of the delivery of Digital Strategy on your clients, working closely with the Digital specialists on long term roadmaps across Programmatic, SEM, SEO, Analytics & CRO
• Drive innovation & creativity across the team, ensuring the brands are at the cutting edge of Digital and Data opportunities
• Lead strategy and implementation planning of the team, ensuring the Digital strategy and partnerships fully ladder to the overall communications strategy in partnership with strategy teams and client’s external agency stakeholders.
• Lead strong and mutually beneficial relationships with digital publishers and vendors
• Craft and deliver Digital training to your team and to the wider agency as well as clients to ensure understanding of Digital landscape and it’s evolution
• Full financial responsibility of your clients sets, including forecasting and ensuring invoicing accuracy.
• Development of best-in-class playbooks and market leading, first party tools.
• Market overview summaries and digital training (internal and external)
• Responding to and presenting new business pitches
• Positive, calm, rigorous, methodical and solution orientated attitude will be critical to success
• Excellent communication skills – able to navigate difficult conversations with your team and clients where necessary.
• Ability to guide all members of the team from a product/tech standpoint and bring new and innovative ideas and learning programs to the team.
• Managing your indirect team- involves, coaches & motivates to help develop skills and responsibilities.
• Sharing of knowledge, innovations and insights with the wider agency, as well as contributing to PR and opinion pieces externally.
• Works autonomously to meet client and agency objectives delivering digital strategies for our key clients and major digital campaigns
• Develops and implements ways of working with senior clients where necessary, to ensure an effective and efficient operating rhythm and be visible across key accounts.
• Delivers thought leadership on all accounts, developing with the team, best in class strategies to deliver on clients objectives.
• Focused on building strong professional relationships with senior clients
• Strives to bring industry leading thinking, including working with industry partners for first in market initiatives.
• Identifies new opportunities to leverage Spark Foundry’s broader teams and capabilities to resolve clients challenges and deepen our partnership.

What type of person will be successful in this role

• Preferably a university degree or higher education qualifications.
• Advertising agency experience is an advantage
• Excellent understanding and working knowledge of digital marketing, backed by relevant experience in the major digital channels and proven experience planning holistic digital advertising campaigns across multiple digital channels.
• Good understanding and working knowledge of Australian media landscape.
• Highly proficient in the following Office platforms: Word, PowerPoint and Excel.
• Experience with new business pitches
• Strong leader and able to lead a large team of experienced digital professionals with experience managing a team of people (levels co-ordinator – director).
• Able to think creatively, laterally and conceptually
• Strong organisational skills with the ability to juggle multiple priorities.
• Attention to detail that is second to none.
• Strong problem-solving capability

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

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