Full-Time

VP Global Creative Director

Shark

Confirmed live in the last 24 hours

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Expert

Needham, MA, USA

Must be on-site in Needham, MA, 3 times or more a week.

Category
Graphic Design
Illustration
Motion Graphics
Art, Graphics & Animation
Required Skills
Branding/Brand Strategy
Social Media
Marketing
Requirements
  • Bachelor’s degree in Creative Arts, Marketing, or a related field. Master’s degree preferred.
  • 10+ years of experience in a creative leadership role, preferably within the home, beauty, or consumer goods industries.
  • Proven track record of developing and executing successful creative strategies that drive brand growth and engagement.
  • Strong leadership and team management skills with the ability to inspire and develop creative talent.
  • Excellent communication and collaboration skills, with a demonstrated ability to work effectively across functions and levels.
  • Deep understanding of current creative trends, technologies, and best practices in digital, social, and experiential marketing.
  • A strong portfolio showcasing innovative and impactful creative work.
Responsibilities
  • Define and lead the creative vision for the Shark family of products, ensuring it is aligned with the company’s overall brand strategy and product innovation.
  • Develop and implement a creative strategy that drives brand awareness, customer engagement, and loyalty across all channels including video, digital, social, retail, and packaging.
  • Lead and inspire a multidisciplinary creative team, including art directors, designers, copywriters, and other creative professionals.
  • Foster a culture of innovation, collaboration, and excellence within the creative team, ensuring high-quality output that meets or exceeds industry standards.
  • Mentor and develop creative talent, providing guidance and feedback to enhance the team’s skills and performance.
  • Ensure the consistency and integrity of the Shark product first stories across all creative executions.
  • Oversee the development of positioning, packaging, messaging architectures and product first executions and storytelling, ensuring all creative work aligns with the brand’s identity and voice.
  • Collaborate closely with the Consumer Insights group and the Product Development teams to ensure that creative messaging aligns with the product insights and consumer needs.
  • Partner with marketing, product, and CI teams to translate business objectives into creative strategies and campaigns that drive results.
  • Work closely with the digital and social media teams to develop innovative content that engages consumers and drives brand affinity.
  • Collaborate with external agencies, vendors, and partners to execute creative projects that meet the company’s high standards.
  • Stay ahead of industry trends and emerging technologies, leveraging insights to drive innovation in creative strategies and executions.
  • Explore new creative opportunities, including emerging platforms and channels, to keep the Shark brand at the forefront of the industry.
  • Manage the creative resources to efficiently and effectively achieve product launch success.
  • Partner closely on the selection and management of external creative partners, including agencies, freelancers, and production companies.
  • Recruit and grow a broad bench of talent to create a best-in-class creative team.

SharkNinja creates home appliances and cleaning products designed to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets that help simplify chores. SharkNinja's products are developed using advanced engineering and manufacturing techniques, ensuring high performance and reliability. Unlike many competitors, SharkNinja focuses on building strong relationships with customers through quality products and excellent service, which fosters brand loyalty. The company's goal is to enhance the quality of life for consumers by providing efficient and convenient solutions for their daily needs.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Smart home integration offers growth opportunities for SharkNinja's product lines.
  • E-commerce expansion can increase SharkNinja's direct-to-consumer sales.
  • Celebrity partnerships, like with David Beckham, boost brand visibility and engagement.

What critics are saying

  • Increased competition from iRobot may affect SharkNinja's market share.
  • Introducing 20 new products could strain SharkNinja's supply chain.
  • High R&D costs for new technologies may impact short-term financial performance.

What makes SharkNinja unique

  • SharkNinja offers innovative home solutions with high-performance appliances.
  • The company integrates advanced technologies like PowerDetect in its products.
  • SharkNinja's dual-brand strategy targets diverse consumer needs with Shark and Ninja brands.

Help us improve and share your feedback! Did you find this helpful?