Multimedia Account Executive

Company Overview

CUMULUS | Baton Rouge, LA currently features 5 stations in the Baton Rouge area and surrounding counties. Our stations include: 94.1 WEMX-FM, WXOK HEAVEN-AM1460, WRQQ-FM CLASSIC HITS 103.3FM, KQXL Q106.5 FM, and ALT 92.3FM.

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Position Overview

CUMULUS MEDIA | Baton Rouge, LA has an immediate opening for a full-time Multimedia Account Executive to join the Sales Team in assisting their clients in our Baton Rouge market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

The Multimedia Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications

Key Responsibilities:

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications:

• 2+ years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.

• Bachelor's degree in business, marketing or related field preferred, but not required.

• Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.

• Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.

• Strong understanding of lead generation and ability to connect with viable prospects.

• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.

• Excellent communication skills.

• Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.

• High energy and passion for sales.

• Flexible, creative and curious.

• Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred.

Pay Range

USD $3,000.00 - USD $5,000.00 /Mo.
Pay Range

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions
What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).