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Cadillac Formula 1 Team chooses agency. Cadillac Formula 1 Team has chosen Excel Sports Management as its Agency of Record responsible for leading commercial sales strategy and partnership development globally. Cadillac Formula 1 Team has already established a platform across partnerships, performance, brand and fan engagement, according to the agency. This next phase marks a critical step in expanding its commercial platform, with Excel tasked to amplify revenue growth through an integrated approach to partnerships. The team has been working for almost a year with agencies to find sponsors, industry executives told Sports Business Journal, with Excel Sports Management, Wasserman and Right Formula among those that have been mentioned. Cadillac Formula 1 Team announced a multi-year partnership with Tommy Hilfiger last June as the team's official apparel partner and lifestyle sponsor. Jim Beam recently kicked off a partnership with the Cadillac Formula 1 team which includes branding on the car and in-person activations, marking Jim Beam's first major move into Formula 1. Cadillac Formula 1 Team and Excel will focus on evolving and scaling a best-in-class commercial ecosystem, creating distinctive, high-impact opportunities for brands. Central to this vision is Cadillac F1 Team's position as the only American team that is uniquely equipped to deliver innovative partnerships in the world's fastest growing sport. Formula 1 has continued to evolve into one of the leading sports and cultural platforms globally, says Jason Miller, executive vice president, commercial revenue and head of properties, Excel Sports Management. "Leveraging our global footprint and network, our focus will be on shaping a long-term commercial strategy for the modern era and aligning with likeminded commercial partners that want to come along for the ride," Miller says in a release. The Cadillac Formula 1 Team is backed by TWG Motorsports and General Motors and has operations in both the U.S. and UK. The team will make its Formula 1 debut in 2026.

Excel Sports expands properties division with Paiser hire, Mankus elevation. Danny Paiser will serve as the new vice president and managing director for international properties, based in London, UK. Excel Sports Management, the prominent sports and commercial agency, has announced the appointment of Danny Paiser as its new vice president and managing director for international properties. In his new role, Paiser will oversee the sale of commercial raghts internationally for partnered sports properties, and will continue to aid the expanded internationalization of the business' global client base. Paiser has recently served as a strategic advisor for the Ingage Games fan engagement focused tech company, and the Al-Hilal Saudi Arabian soccer side, where he had been international commercial lead. Prior to that, he had been senior vice president for commercial at agency KIN partners, where he served between July 2020 and March 2024. He also had a long spell at soccer multi-club ownership group City Football Group between 2013 and 2019, where he held a number of roles including regional manager for Latin America and Europe, Middle East and Asia (EMEA), head of regional partnerships, vice president and head of partnership sales, director of tours, and vice president for partnerships EMEA. Prior to that, between 2005 and 2013, Paiser also held a number of roles at the Soccerex events company, including sales director. US tariffs are shifting - will you react or anticipate? Don't let policy changes catch you off guard. Stay proactive with real-time data and expert analysis. Speaking on Paiser' s appointment, Excel Sport senior vice president of properties and corporate partnerships Preetam Sen said: "Danny brings an exceptional track record in building and commercializing global sports properties, along with deep relationships and a strong understanding of the international sports ecosystem. "He is a highly respected collaborator who knows how to align brands, rightsholders, and agencies in impactful ways, and his leadership will be instrumental in accelerating the continued global expansion of our properties business." Paiser will report to Sen, and will be based in London, UK. To facilitate the continued growth of that properties division has undergone, director for corporate partnerships Brody Mankus will be elevated to senior director of corporate partnerships, and will also move to London in order to maintain that trajectory. Excel's portfolio of clients includes sides from across the major US leagues NBA and WNBA (both basketball), MLS (soccer), NHL (Ice hockey), MLB (baseball), NFL (American football), and college sports' NCAA, as well as English soccer's Premier League, and global motor racing's Formula 1.