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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Field SalesUpdated on Nov 10
Full-timeHuntsville, AL, USA

About the Job

Requirements

  • Two years of sales experience is required.
  • A valid driver's license is required because regular travel is an essential function of the position.
  • The role requires developing new business relationships in outside sales, preparing and presenting sales opportunities, and presenting post-sale successes to clients and prospective clients.
  • The role requires a strong understanding of lead generation and the ability to connect with viable prospects.
  • The role requires comprehension of sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • The role requires proficiency with Microsoft Office, social networking platforms, and customer relationship management tools.

Responsibilities

  • Manage relationships with local and regional businesses, protect and grow revenue, identify new business opportunities with existing and new clients, and provide marketing solutions that help customers achieve their business goals.
  • Plan and implement initiatives to meet personal, company, and corporate directives, with budgeted revenue targets as the minimum performance expectation.
  • Understand clients' goals, objectives, processes, external environment, and market and consumer trends to identify business needs and develop customized marketing solutions.
  • Deliver effective, informed marketing solutions through multi-platform, integrated sales presentations that use broadcast, digital, and event tactics to foster brand loyalty and deliver client results.
  • Negotiate and close business that drives revenue and fosters long-term client relationships across mediums and platforms.
  • Maintain proficient knowledge of company assets and resources, continually learn and grow product knowledge, and stay current with industry advertising opportunities for clients.
  • Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements, and assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other means, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to identify and capitalize on opportunities that represent the brand and help clients achieve success.
  • Travel regularly to meet clients and prospects and attend business-related events.

Desired Qualifications

  • Experience in broadcast, media, or digital advertising sales is highly preferred.
  • A bachelor's degree in business, marketing, or a related field is preferred but not required.
  • Proficiency with Microsoft Office, social networking platforms, and customer relationship management tools is highly preferred.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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