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Versant

Runs cable news, sports and entertainment channels

Newsletter Strategy and Operations Specialist

Growth MarketingConfirmed live in the last 24 hours
Full-timeEnglewood Cliffs, NJ, USA$90k - $120k /yr

About the Job

Requirements

  • Experience in newsletter operations, audience development, digital publishing, product operations, or a related field, with a demonstrated track record of managing and scaling high-volume newsletter portfolios.
  • Deep expertise administering enterprise email service providers such as SailThru, Salesforce Marketing Cloud, Beehiiv, or similar platforms, including audience segmentation, personalization, deliverability, template management, and production workflows.
  • Proven experience owning newsletter operations in a digital media organization, with a strong understanding of newsletter monetization, sponsorship execution, advertising operations, campaign trafficking, and cross-functional collaboration with Editorial, Sales, Product, Marketing, and Ad Operations teams.
  • Experience managing the full newsletter lifecycle, from launches and subscriber acquisition to onboarding, engagement, retention, paid products, subscriber migrations, list hygiene, and portfolio optimization.
  • Experience defining key performance indicators, building performance dashboards, executing tests, and translating audience insights into operational, product, and revenue improvements.
  • Project management and organizational skills, with the ability to lead complex cross-functional initiatives, influence stakeholders at all levels, and build scalable processes in a fast-paced, deadline-driven environment.
  • Experience improving newsletter functionality, subscriber experience, automation, and operational efficiency through technology and process innovation.
  • Must have unrestricted work authorization to work in the United States.

Responsibilities

  • Own day-to-day operations of CNBC's newsletter portfolio, ensuring newsletters are built, quality assured, scheduled, and delivered accurately and on time.
  • Serve as the primary administrator for CNBC's email service provider, managing platform configuration, templates, production workflows, and deliverability.
  • Build and maintain newsletter templates and advertising modules, ensuring editorial and commercial placements meet production standards.
  • Develop and maintain production documentation, quality assurance checklists, and scalable operational workflows for the newsletter portfolio.
  • Partner with sales and commercial teams to execute newsletter sponsorships, optimize advertising inventory, and ensure campaigns launch on schedule and fulfill advertiser commitments.
  • Ensure ad units are implemented accurately and align with editorial, legal, and production standards.
  • Own newsletter performance reporting by defining key performance indicators, monitoring engagement and business metrics, and identifying opportunities to drive subscriber growth, retention, monetization, and operational efficiency.
  • Lead subscriber lifecycle strategy, including acquisition, onboarding, engagement, retention, and reactivation, in partnership with editorial, marketing, and product teams.
  • Develop and execute testing strategies for subject lines, creative, send times, personalization, and template optimization to improve audience engagement and business outcomes.
  • Act as the operational product owner for the newsletter experience, driving improvements in functionality, personalization, automation, and subscriber experience.
  • Evaluate and evolve the newsletter portfolio by supporting new launches, optimizing existing products, and recommending consolidation or sunset strategies based on performance.
  • Collaborate with organizational partners to expand newsletter distribution and identify opportunities to reach and engage audiences across owned and external platforms.
  • Stay current on industry trends, emerging email technologies, and newsletter best practices, identifying opportunities to improve operational efficiency, audience engagement, and monetization.
  • Recommend new tools, workflows, and processes that enhance the scalability and long-term growth of the newsletter business.

About the Company

Versant

Runs cable news, sports and entertainment channels

Versant runs cable news, sports and entertainment networks along with digital services for movie fans and golfers. Its channels cover business news on CNBC, political news and opinion, sports on USA Network and Golf Channel, and entertainment on E!, SYFY and Oxygen. On the digital side, Fandango sells movie tickets and digital rentals, Rotten Tomatoes collects film and TV reviews, and GolfNow books tee times at golf courses. Pay-TV providers pay fees to carry its channels, advertisers buy commercial time, and the digital services earn money on each ticket, rental or booking. Comcast formed Versant in 2025 from part of NBCUniversal and spun it off as a separate public company in January 2026, with headquarters in New York City.

Company size
1,001-5,000
Company stage
IPO
Headquarters
New York City, New York
Founded
2025

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