UXDI Instructor Lead

General Assembly launches AI Marketing learning pathway to close marketing's AI skills gap. March 31, 2026 6:13 AM Gift Article Four new courses give marketing professionals the hands-on AI fluency to work smarter, move faster and lead with confidence NEW YORK CITY, NY / ACCESS Newswire / March 31, 2026 / General Assembly, the global leader in practical AI skills training and an LHH brand, today introduced a new AI Marketing pathway, a four-course learning journey designed for modern marketing professionals as AI reshapes the industry. The urgency is real: while most marketers already use AI at work, fewer than one in five have received comprehensive, role-specific AI training, according to General Assembly research. That gap between adoption and actual mastery is where campaigns stall, budgets get wasted and teams fall behind. These courses exist to close it. "AI skills are now table stakes for modern marketing organizations," said Jourdan Hathaway, Chief Business Officer at General Assembly. "We designed this pathway to reflect how marketing teams actually work with AI today, so learners can build practical skills that are immediately applicable at work." Each course is offered independently, so marketers can start where their needs are most urgent, and then build toward a complete AI marketing foundation if desired. New AI Marketing Courses from General Assembly * Performance Marketing with AI: Design and execute AI-powered paid media campaigns across search, social and multichannel ecosystems. Skills covered include performance strategy, predictive targeting, AI creative, modeled attribution, experiment design and governance frameworks. * Creative Production with AI: Produce and optimize AI-assisted creative assets, from initial concept through cross-channel adaptation and quality governance. Skills covered include AI-assisted creation, iterative prompting, A/B testing, production automation and responsible creative governance. * Content Marketing Strategy with AI: Design AI-powered content strategies, editorial plans and governance frameworks that perform at scale. Skills covered include content strategy, structured prompting, attribution modeling, content operations and responsible AI usage. * Business Intelligence with AI: Build end-to-end data workflows, AI-powered dashboards and predictive models that turn raw data into compelling stories. Skills covered include data preparation and analysis, machine learning model evaluation, data visualization, automated reporting and ethical AI practices in analytics. Courses can be taken in any order. Together, they build a comprehensive foundation in AI-powered marketing, equipping professionals with the skills needed to create and execute content at scale, run smarter campaigns and translate data into decisions that drive organizational impact. Why General Assembly: Build Skills in Practice, Not Theory General Assembly's AI training is built around one principle: skills are developed through hands-on practice, not theory. Each course combines live, instructor-led sessions with active, applied learning-practicing with real AI tools, building workflows, producing creative assets, running campaigns and analyzing live data. * Live, instructor-led courses taught by working AI practitioners * Hands-on, project-based learning with real tools and workflows * Responsible AI frameworks embedded across every course * Industry-recognized digital badges and certificates upon completion Since 2011, General Assembly has helped individuals and organizations adapt to major shifts in technology. Today, it continues that mission by delivering practical AI skills that work in the real world. About General Assembly General Assembly (GA), an LHH brand, is the leading talent and upskilling partner that helps individuals and businesses acquire the real skills required to succeed in an increasingly complex technological era. Founded in 2011 to make tech-centric jobs accessible to anyone and meet the demand of fast-growing tech companies, GA evolved into a center of excellence in training people from all backgrounds to upgrade their practical knowledge of tech skills now required in every company and in any role. With a global presence, hands-on instruction, and a passionate alumni community, GA gives learners 360-degree support as they take the next step in their career journey. General Assembly is part of LHH, the professional talent solutions arm of The Adecco Group, the world's leading talent advisory and solutions company. GA matches the right talent to business needs. All day, every day: GA puts real skills to work. PR Contact:

Meyer to resign from N.C. Senate. * By Megan Pociask [email protected] * Mar 12, 2026 North Carolina state Sen. Graig Meyer announced Monday that he will resign from the General Assembly effective March 31 to become the next executive director of the North Carolina Justice Center, a nonprofit focused on policy advocacy. Meyer's departure will create a vacancy in Senate District 23, which represents Person, Orange and Caswell counties. In a public statement, The Person County Democrats explained that local Democratic Party committees within those counties will recommend a replacement to fill the remainder of Meyer's term. After an internal election, Gov. Josh Stein will then appoint someone to the seat, per Meyer's resignation announcement. "It is important that the Democratic Party has time to select someone prior to the General Assembly beginning our 2026 short session on April 20," Meyer said in his statement. He added that if the party chooses a current member of the state House for the seat, "there also must be time to make a second appointment." According to a statement released by the North Carolina Democratic Party, in accordance with the "North Carolina Democratic Party Plan of Organization, State Senatorial District Committee members are to be elected during their County Conventions. Due to the proximity of this vacancy to our already-scheduled annual conventions, we will conduct those first - such that County Convention attendees can elect Senatorial District Committee members for this term before they vote on a recommendation to fill the vacancy." Nominee reinforcements will be sent to the General Assembly in November. On Monday, March 10, State Rep. Allen Buansi announced his intention to seek appointment to the vacant seat. Bunsai was elected to the House in 2022, having served both on the House Democratic Freshman Caucus and as Deputy Conference Chair. In his statement, Buansi said, "I want to thank Senator Meyer for his steadfast service to the people of Senate District 23. As I seek to fill the vacancy and transition my public service and leadership to the North Carolina Senate, I am committed to building upon his hard work and our shared goal of pushing for progressive policies to help all North Carolinians." Having spent more than a decade in the legislature, Meyer told The Courier-Times he decided to leave the role to pursue work where he can more directly influence policy and advocacy. "I have given my all for these communities and for the State of North Carolina, but of course I haven't come close to accomplishing all that I had dreamed when I entered the General Assembly back in 2013," Meyer said in his statement. "We can and must do better." Meyer said that the Justice Center position was the only job he had long considered that might lead him to leave the legislature. "I'm really honored to be taking this position as executive director at the North Carolina Justice Center," he said. "I think the Justice Center is an amazing organization, absolutely pivotal in advocating for the needs of the people of North Carolina." Meyer said he was proud of several accomplishments during his time in office, including helping expand Medicaid and advancing policies that set North Carolina on a path toward net-zero carbon emissions by 2050. "There was major opposition to Medicaid expansion for a long time," Meyer said. "Eventually, with lots of people putting leverage on it, we were able to get that done." He indicated that the most rewarding part of his work was building relationships with constituents and helping communities connect to resources. "My favorite thing has been my connection to the communities that I serve," Meyer said. "I love being connected to people and organizations and trying to help them build stronger communities." According to Meyer, public school funding will remain a priority in his new role. "That's a piece of work that I've had my entire time in the legislature and I'll carry with me to the Justice Center," he said. He added that the Justice Center's work across multiple policy areas will allow him to continue engaging in the issues he focused on as a legislator while communicating with former colleagues in the General Assembly. "It's an organization that tries to understand that when you're advocating for people, their lives are not siloed in policy areas," Meyer said. "Each of these policies impacts the others." As far as the rest of his campaign funding goes, he plans to use the remainder of the funds to support local county Democratic parties, contribute to the Senate Democratic Caucus and support the reelection of state Supreme Court Justice Anita Earls, according to his statement. "The North Carolina Democratic Party sincerely thanks Senator Graig Meyer for his years of service to the people of our state in the General Assembly and wishes him well," the North Carolina Democratic Party Chair Anderson Clayton said in a statement regarding the matter. The Person County Democratic Party also expressed gratitude toward Meyer. "We wish Sen. Meyer the very best as he steps into the next chapter of his public service," said Larry Greenwold, chair of the Person County Democratic Party. "He has been a strong voice for our communities. We are grateful for his service and know he will continue making a positive impact in his new role at the North Carolina Justice Center."