Brand Partnerships Live Manager

Netflix is one of the world's leading entertainment services with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

After launching Netflix with Ads in late 2022, we have continued to innovate our offering to better serve advertisers while continuing to provide a best-in-class experience to ad-tier subscribers. We are building a new Integrated Marketing business unit to support this endeavor. Our goal is to help advertisers connect with our IP, fandoms, and the Netflix brand in innovative and impactful ways.

This role will be part of Brand Partnerships, a team responsible for developing and disseminating solutions for a growing set of global advertising partners, eager to unlock the value of our IP and distinct advertising products and services that only a global streaming leader can offer.

About The Role:  

The Manager of Brand Partnerships, Title Management: Sports will lead the team responsible for developing and delivering brand partnerships that drive commercial outcomes tied to our ambitious sports slate.  This person will work directly with rights holders and our Sports Content team to extract maximum commercial value through sponsorships, editorial features, product innovation, custom content and bespoke partnerships.  To be successful in this role the candidate will need to have experience working with a broad set of sports leagues and production entities.  You will lead the development of our turnkey and bespoke commercial packages and oversee their implementation with our internal production and creative teams.   This role will require someone with a background in activating sponsorships and integrations tied to sports (both live and docu-series), a deep understanding of live event production logistics, and experience working with advertising clients in live and SVOD content environments.   

You will be a trusted resource for understanding what brand partners can be authentic to the creative vision of our live events.  This person will need to build effective relationships with external production companies, ad sales, and clients to bring these programs to life.  This role will also work closely with key stakeholders in our Title Marketing, Live Production, Social, Production, Creative, Streaming Product and other relevant areas of the business to ensure we are developing robust offerings to drive growth in our ad business. 

This person will deploy the offerings to our sales team. 

This role presents a huge opportunity to be at the forefront of a new Netflix offering, one that continues to prove how Netflix is the most innovative entertainment company in the world and grows an important new revenue stream for the business. This role is ideal for someone with a personal passion for sports and a belief that marketing can be a natural extension of the entertainment ecosystem, enhancing members' experiences and providing unique value for brands.

This roles requieres : 

• Ability to develop best-in-class advertising solutions as part of the Live sports and events commercial packages. Develop and vet custom content opportunities.

• Ability to identify different opportunities as part of the commercial packages, such as physical and broadcast placements.

• Developing highly effective narratives and sales GTM materials that highlight the vast advertiser benefits of aligning with Netflix Live sports and events. 

• Becoming an expert in our ecosystem of ad formats to best package effective solutions around our Live sports and events offerings. 

• Work with internal stakeholders and external production partners to proactively develop custom opportunities. For example:  integrations, branded content, social content, experiential activations, innovative broadcast enhancements, and custom opportunities.

• Experience with a variety of sports entities (e.g., Boxing, CONCACAF, and more) to manage relationships as it pertains to our brand partnerships.

• A deep understanding of sports and live event programming in order to architect custom editorial content opportunities for clients in tandem with the producers of our live events.

• Key point of contact for cross-functional teams for communication and coordination tied to all client programs tied to sports and live entertainment events. 

• Oversee integrations (physical placements) into sports and live entertainment programming.  

• Spearheaded cross-functional collaboration, including but not limited to our Sales Commercialization, Content, Social, Events, Measurement, and Marketing organizations, to develop market-leading sponsorship and packaging opportunities.

• Experience working with TV, streaming, or social platforms.

• Ability to handle several projects at the same time. 

• Self-driven and a self-starter

• The candidate must be organized and structured, with a sense of urgency. 

We seek an individual who:

• 5+ years of experience in an integrated marketing function within the sports, advertising, or related industry.

• Strong experience in partnering cross-functionally to develop marketing-leading advertising solutions. 

• Strong understanding of the creative process from inception through production and execution. 

• Dedication to creative excellence to ensure we connect advertisers to our content through meaningful and authentic storytelling.

• Experience working with development & production executives, showrunners and other talent to identify opportunities for integrated marketing programs. 

• Passionate and curious about marketing, brands, and entertainment

• Experience and palpable passion for building great content marketing programs that are unique and scalable.  

• A track record of building out content offerings across streaming platforms, social, digital and experiential touchpoints.  

• Maintains strong negotiating and problem-solving skills while developing bespoke opportunities with internal and external partners.

• High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.

• Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.

• Capable of working independently as well as part of a broader team.

• Can organize, clarify, and communicate complex ideas quickly, succinctly, and accurately.

• Agile, goal-oriented, driven to succeed, and always up for a challenge

• Can flourish in our unique ​​company culture.

• Excellent communication and storytelling skills.

• Ability to collaborate in an environment that values team culture and inclusiveness.

• Have a strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.

• The candidate must be resourceful in seeking out information and elements to ensure our go-to-market materials showcase the value that Netflix sponsorships bring to advertisers. 

• The candidate must be highly detail-oriented.