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Publicis Groupe

Runs advertising and digital transformation services

Manager – Precision

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBoston, MA, USA$73.9k - $111.3k /yrIn-person

About the Job

Requirements

  • Four or more years of experience in display and video media buying.
  • In-depth understanding of media planning and programmatic buying, with familiarity with Google Marketing Platform, The Trade Desk, or similar buying platforms.
  • Two or more years of people management experience.
  • Strong knowledge of demand-side platform (DSP) platforms and active campaign optimization experience.
  • Ability to organize and manage one's own work and that of junior staff on the team.
  • Strong analytical thinking and mathematical or quantitative skills.
  • Presentation skills and comfort presenting to key stakeholders.
  • Communication and writing skills.
  • A four-year college degree.

Responsibilities

  • Direct and manage the daily workflow of all client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
  • Interface with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions collaboratively.
  • Prepare client deliverables, ensuring quality and that recommendations and work products are sound and viable.
  • Own the development of strategic proposals, coordinate across teams to account for relevant inputs, and share proposals with the associate director for alignment and pressure testing.
  • Assume accountability and ownership of campaign execution for assigned client accounts, and monitor and report on campaign performance.
  • Understand and communicate the agency's value proposition, technology, and processes as they relate to growth of current and prospective agency accounts.
  • Participate in forecasting exercises for senior management.
  • Adopt account management standards and program management best practices, ensure processes are followed, and hold the team accountable.
  • Assist in training, mentoring, and developing team members.
  • Contribute to developing and documenting best practices to improve communication and collaboration within the team and group.
  • Develop and maintain quality control procedures for campaign implementations.
  • Participate in regular sessions to share and learn strategies for optimizing and enhancing campaign performance.
  • Encourage a culture based on teamwork, collaboration, and intellectual curiosity.
  • Oversee analysts and senior analysts day to day, ensuring they are equipped to manage campaign setup, optimization and maintenance, quality assurance, performance reporting, and billing reconciliation.
  • Help carry out campaign management activities, provide final quality assurance, and confirm campaigns are running smoothly.
  • Review analysts' optimization recommendations and guide their development in this area.
  • Provide input on client decks and status documentation, and report developmental progress and team needs to associate directors and above.

Desired Qualifications

  • Familiarity with prompt-based interaction and commonly used generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney, particularly for ideation, research, or content generation.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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