Marketing Manager

About AdalFi:

AdalFi is the premier Lending Infrastructure provider in Pakistan. Our Digital Lending Platform has powered over $75 Million in Consumer & SME lending across Pakistan. Our platform is powered by a best-in-class, AI-Powered Credit Scoring Model that has scored over 30 Million individuals and businesses across Pakistan. We’ve partnered with 17 banks and are showing no signs of slowing down. Our mission is to enable access to affordable, fair credit to billions of people worldwide. Join us, we’re going to do it.

The Opportunity:

• AdalFi is in hyper-growth mode – join now and see what it’s like to build a unicorn at the ground floor.

• Join the Growth Team as a Founding Marketer

• Depending on your performance you could grow into leading our marketing function altogether

• Absolute autonomy to execute, test and iterate on strategy

• Report Directly to the Head of Growth & Marketing

Key Responsibilities:

• Build top of the funnel awareness for AdalFi across key markets

• Capture demand and implement the process for Sales Handoff.

• Execute a combination of digital and physical marketing activities

• Define, prioritize and execute marketing strategy – if you can’t do what you’re proposing, don’t bother applying.

• Develop collateral to assist the following functions: Sales, Growth, Customer Success

• Drive partner engagement and help develop communications to assist the Growth Team

• Partner directly with sales to learn holes in our existing sales process and actively work to drive change.

• Create new vectors for growth by leading tasks including but not limited to: Webinars, Blogs, Organic Social Content, Paid Social Strategy

Required Skills & Experience:

• The Bare Minimums:

• A proven track record: you’ve delivered measurable results across a well executed marketing strategy

• You’re punctual – we respect everyone’s time here. We expect you to do the same.

• Exceptional communication – your role will be customer facing – this is a bare minimum.

• Responsiveness – get back to customers and your team ASAP. Do NOT be a blocker.

• Self-learning – we’re a hyper-growth startup & we will not handhold

• Hard Skills: Excel, Incredible analytical skills: speak with data, if you don’t have it, get it., Copy Writing

A+ Candidates will:

• Have technical knowledge of CRMs and help improve marketing infrastructure

• Have led teams & hired A+ candidates before – if we’re hiring you to lead, you’d better be able to :)

• Have decent product sense and be aware of how their work ties into sales, customer, success, product & growth.

Here’s what we value & expect from the ideal candidate – if this is you, you’re in the right place:

At AdalFi we move at a blinding pace – as a consequence we don’t have time to take no for an answer – here’s what we expect the ideal candidate to look like:

• You take hyper-accountability: We don’t have time for excuses, we want root causes and want you to take accountability – good or bad.

• You’re hardcore: Do not apply if you’re looking for work-life balance – there is none. We’re obsessed, driven and expect that from all new hires.

• Your default response is “can do”: Even if you don’t know how to do something, go figure it out – if you can’t figure it out, ask for help or learn how to do it.

• You view your job description as a loose set of guidelines: Wearing multiple hats is the norm not the exception.

• You create work: Stagnation and being idle is the antithesis of startup culture. If you don’t have work – create it. Find new ways to work more efficiently or other crossfunctional problems to solve.

• WYSAPSI: When you see a problem. Solve it. Do not let problems linger – we can’t afford it.

• You take your work personally: If we’re not doing well, it should affect you. You should want more – always.