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Level Agency

Digital marketing agency with test-and-learn framework

Paid Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time$65k - $95k

About the Job

Requirements

  • At least 2 years of hands-on paid media experience managing paid search and paid social campaigns.
  • Strong platform expertise across Google Ads, Meta, and LinkedIn.
  • Proven ability to drive outcomes beyond leads, including marketing-qualified leads, revenue, and efficiency.
  • Experience with Google Analytics (Universal Analytics and GA4) and Google Tag Manager.
  • Strong data fluency and ability to translate insights into action.
  • Experience building reports and dashboards using Looker, Tableau, or Power BI.
  • Value execution, iteration, and continuous improvement.
  • Experiment with tools such as ChatGPT, Claude, Perplexity, and platform-native artificial intelligence capabilities.
  • Use artificial intelligence to accelerate campaign analysis, optimization, and insight generation.
  • Document and share prompts, workflows, and learnings with the team.

Responsibilities

  • Build, launch, and manage campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, and DV360.
  • Continuously optimize campaign bidding, budgets, audiences, creative, and structure.
  • Manage pacing and performance against business-critical key performance indicators, including marketing-qualified leads, revenue, and pipeline.
  • Ensure campaigns are continually improving.
  • Analyze campaign performance to identify trends, inefficiencies, and opportunities.
  • Translate data into immediate, actionable optimizations.
  • Partner with analytics teams to deepen insights and improve attribution.
  • Guide and support Media Analysts in campaign management and troubleshooting.
  • Provide hands-on mentorship to improve execution quality.
  • Serve as a go-to problem solver for campaign performance challenges.
  • Build dashboards and performance visualizations using Looker, Tableau, or Power BI.
  • Translate results into clear, compelling narratives for clients.
  • Turn insights into recommendations and next steps.
  • Partner with strategy, creative, and analytics teams to align on goals.
  • Contribute to client conversations and performance planning.
  • Align paid media efforts with broader business objectives.
  • Improve the efficiency and effectiveness of how campaigns are built and managed using artificial intelligence.

Desired Qualifications

  • Experience in education, business-to-business, or financial services verticals.
  • Familiarity with programmatic platforms such as DV360, Trade Desk, and over-the-top media.
  • Experience with media automation, attribution, or artificial-intelligence-driven optimization.
  • Experience mentoring or guiding junior team members.

About the Company

Level Agency

Digital marketing agency with test-and-learn framework

Level Agency delivers digital marketing services across channels, including SEO, lead generation, website development, and ROI reporting. Its approach follows a Test-Learn-Grow framework: Test with design thinking to understand consumer challenges and build prototypes; Learn through lean experiments with real-time results; Grow by investing more resources and iterating campaigns based on new insights. The firm differentiates itself with a structured, data-driven cycle that emphasizes rapid experimentation and actionable metrics, supported by recognition like Inc. 500 placement and local workplace awards. The goal is to help clients continuously improve performance by turning insights into ongoing marketing optimization.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Pittsburgh, PA
Founded
2010

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