T

TikTok

Short-form video platform with ads

Product Operations Manager - Brand Operation GTM

Product ManagementConfirmed live in the last 24 hours
Full-timeSeattle, WA, USAIn-person

About the Job

Requirements

  • A minimum of 1 year of experience in strategy operations or a related field.
  • A bachelor's degree or equivalent experience.
  • Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
  • Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance.

Responsibilities

  • Conduct deep-dive research into the U.S. consumer and merchant landscape, identify certification needs, and establish a Net Promoter Score feedback loop to drive continuous optimization.
  • Define and refine the TTS Top-Tier Store criteria, focusing on brand influence and authorization, and translate these visions into actionable rules for merchant vetting and evaluation.
  • Lead the rollout of go-to-market rules across industry categories and advocate for the standards so internal teams and external merchants understand and complete the certification process successfully.
  • Analyze merchant certification effectiveness and user feedback, and partner with Product and Strategy teams to iterate on rules that build consumer trust and foster a secure platform ecosystem.

Desired Qualifications

  • Experience with creator ecosystems or content-based commerce, such as livestream shopping or influencer-led affiliate models.
  • Familiarity with U.S. commerce best practices, merchant operation logic, and consumer behavior.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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