Pluxee

Global employee benefits and engagement platform

Marketing & Communication Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeParis, FranceNo salary listed

About the Job

Requirements

Extensive knowledge of communication channels and their ecosystem.
Proficiency with communication tools.
Experience managing internal and external events.
Recognized expertise in offer marketing and go-to-market activities.
Experience in transformation.
Excellent English proficiency.
Twelve to fifteen years of experience in marketing and communication, including at least four to five years in an equivalent position.
A master's-level degree (Bac+5).
Ability to work autonomously with responsibility, rigor, strong leadership, and a results- and business-oriented approach.
Ability to work in a constantly changing environment and manage unexpected situations.
Strong ability to communicate effectively with company leaders, employees, clients, and other stakeholders.
Proficiency in C-level relationships.
Ability to manage multiple projects simultaneously using collaborative tools.
Experience leading transformation projects while mobilizing and reassuring teams.
Ability to inspire, motivate, and unite teams around a shared vision and clear objectives.
Ability to support employee development and upskilling.

Responsibilities

Deploy and strengthen a marketing and communication strategy aligned with the Group strategy.
Adapt the global strategy and offering to local market needs, including positioning, proposition, go-to-market, brand, and external communication.
Define the local offering for clients, consumers, and merchants in collaboration with the France Product Director.
Position the Pluxee France brand as a smart leader in employee benefits.
Structure offerings with Product and Commercial departments around market priorities.
Lead execution of the go-to-market strategy, ensuring consistency across targeting plans, key messages, channels, and commercial activation.
Define go-to-market strategies by segment, orchestrate launches, align Sales, Product, and Marketing, and monitor go-to-market performance.
Work closely with the global Digital Marketing organization.
Deploy influence and engagement strategies across defined channels.
Manage content production across online and offline communication channels.
Develop the external events calendar and organize events such as trade shows and speaking engagements.
Supervise implementation of the external communication strategy for France and collaborate with an external agency.
Ensure brand-image consistency across all touchpoints.
Develop the employer brand in close collaboration with Human Resources.
Collaborate with Human Resources, transformation teams, and managers to implement company culture.
Establish tools and initiatives to unite teams around Pluxee France's new identity.
Animate company life and make information and strategy accessible to everyone.
Organize all internal events.
Supervise and lead the marketing and communication teams.
Collaborate closely with Commercial, Product, Finance, and other departments, as well as the Pluxee Group.
Manage the marketing and communication budget according to strategic priorities.
Analyze market data to identify trends, opportunities, and areas for improvement.
Contribute actively as a member of the France governance and France Leadership Team.

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Permanent Regular

Job Description:

Job Overview
Le/La Directeur/Directrice Marketing et Communication jouera un rôle clé dans l’accompagnement de cette transformation, avec pour missions de consolider et développer une stratégie marketing et communication en interne et en externe cohérente, impactante et contribuant aux objectifs de croissance du Groupe Pluxee, et également de participer à la structuration et à l’organisation du travail d’équipe.

Missions principales :

1. Stratégie Marketing et Communication

Déployeret renforcerune stratégie de marketing et communicationalignée avec celle du Groupe

Décliner la stratégie globale et la proposition d’offre au regard des besoins du marché local, en matière de positionnement, de proposition, de mise sur le marché, de marque et de communication externe

Définir,en étroite collaboration avecle/la Directeur(trice) ProduitFrance,la proposition d’offre locale destinée aux clients, aux consommateurs etaux commerçants

Positionner la marquePluxeeFrance comme smart leaderdes avantages aux salariés

2. Marketing de l’offre

Structurer les offres en étroite collaboration avec les directions Produit et Commerce surles priorités marché

Piloter l’exécution de la stratégie« Go-to-Market »en assurant la cohérence des plans ciblage/messages clés/canaux/activation commerciale,afin de gagner de nouveaux clients,de renforcer les relations et l’engagement avec les clients existants,et d’accroître la notoriété de la marque :

- définitiondes stratégies GTM par segment,

- orchestrationdes lancements,

- alignementSales / Produit / Marketing,

- suivide la performance GTM

Travailler étroitement avec l’organisation globale Marketing Digitale

3. Communication externe

Déployer la stratégied’influence et d’engagementsur les canaux définis :

Content : gestion de la production de contenu, en ciblant tous les canaux de communication online et offline

Événementiel : élaboration du calendrier des évènements externes (salons, prises de paroles…) et organisation

Communication externe : supervision de l’application de la stratégie de communicationpour la Franceetcollaboration avec une agence externe

Garantir la cohérencede l’image de marque sur tous lestouchpoints

Développer la marque employeur en étroite collaboration avec la direction des Ressources Humaines

4. Communication interne

Collaborer étroitement avec les équipes RH, transformation et les managers pour accompagnerla mise en œuvre de notre culture d’entreprise

Mettre en place des outils et des initiatives pour fédérer les équipes autour de la nouvelle identité dePluxeeFrance.

Animer la vie de l’entreprise et s’assurer de rendre l’information et la stratégie accessible à tous

Organisationde l’ensemble des évènements internes

5. Leadership et management

Encadrer et animerleséquipesmarketing et communication

Travailler en collaboration étroite avec les autres départements (Commercial, Produit, Finance, etc.) et leGroupePluxee

Piloter le budget marketing et communication dans le respect des priorités stratégiques.

Analyser les données de marché pour identifier les tendances, les opportunités et les zones d’amélioration.

Membre de la gouvernance France, contribuer activement à la Leadership Team France

Profil recherché :

Compétences techniques

excellenteconnaissance des canaux de communicationet de son écosystème
maitrisedes outils de communication
gestiond’évènements interne et externes
Expertise reconnue sur le marketing de l’offreet le Go-to-Market
Expérience en transformation
Excellentniveau d’anglais
12-15 d’expérience en Marketing et Communication, etexpérience minimum de4/5 ans sur un poste équivalent
Bac+5

Compétences interpersonnelles et relationnelles

autonomie, responsable et rigoureux, fort leadership
orientérésultats et orienté business
capacitéà évoluer dans un environnement en constante évolution et à gérer des situations imprévues
uneforte capacité à communiquer efficacement avec les différents interlocuteurs de l’entreprise (dirigeants, employés, clients, etc.
Maitrise des relations à niveau C-level
Capacitéà piloter plusieurs projets simultanément via des outils collaboratifs

Compétences managériales

Gestion du changement : conduite de projets de transformation en mobilisant et en rassurant les équipes
Capacité à inspirer, motiver et fédérer les équipes autour d’une vision commune et d’objectifs clairs
Accompagnement, montée en compétences et développement des collaborateurs

Why join Pluxee?

Join an inclusive team

Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.

Turn inspiration into possibility

Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.

Make a positive impact

Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.

Grow with us

Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.

About the Company

Pluxee

Global employee benefits and engagement platform

Pluxee is a global employee benefits and engagement partner offering a broad catalog of 250+ products across 28 countries, enabling employers to give staff access to perks ranging from restaurant meals to culture experiences and gift vouchers. Its platform combines decades of benefits experience with a modern digital approach to deliver personalised, flexible options for employees. The product works as an employer-facing benefits portfolio and admin platform: employers curate and administer benefit options, while employees access and redeem the chosen perks from the catalog via a unified interface. Pluxee differentiates itself through its large international footprint, extensive catalog, and the blend of 45+ years of experience with a nimble digital brand to provide customised, meaningful experiences. Its goal is to shape the future of employee benefits and engagement by helping people make the most of everyday moments and shared experiences.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Issy-les-Moulineaux, France
Founded: Not listed

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