Head of Product Communications
TikTok
Head of Product Communications
TikTok
Short-form video platform with ads
The Trust and Safety, AI and Technology Communications team tells the story of how our products work, developing campaigns and messaging that educate users, journalists, and policymakers on everything from product features and AI innovation to safety policies, youth protection, privacy, security, and content moderation. We do more than explain the product. We champion safety, privacy, and security by design, and we handle issue response, PR risk counsel during product development, and media training so our spokespeople can speak confidently about our most critical work. You will help build one of the most trusted and relatable brands in technology, demystifying the technology behind discovery, creation, and community for audiences around the world. About the Role We’re looking for an experienced communications leader to join TikTok’s Trust & Safety, AI and Technology Communications team as part of the Global Communications organization. In this role, you will lead product communications for key TikTok product launches and feature updates, helping shape how our product innovation is understood by media, external stakeholders, and internal partners around the world. You will work cross-functionally with product, legal, public policy, trust and safety, and regional communications teams to develop clear messaging, drive launch strategies, and support coordinated execution across markets. The successful candidate will craft compelling product narratives, build strong relationships with product leaders and product and technology media, and provide strategic communications counsel on both proactive announcements and sensitive issues. They should be a strong writer and strategic thinker, with excellent judgment, strong organizational skills, and the ability to operate effectively across time zones and in high-stakes moments. Responsibilities - Lead the development and execution of global communications strategies for TikTok product launches, feature announcements, and key product moments. - Define and evolve clear, compelling product narratives that support business priorities and resonate with a broad range of audiences, including media, creators, partners, policymakers, and internal stakeholders. - Partner closely with product, marketing, legal, public policy, trust and safety, and regional communications teams to ensure messaging alignment and coordinated execution across markets. - Build strong, trusted relationships with senior product and business leaders, providing strategic counsel on communications opportunities, launch readiness, and reputational considerations. - Drive end-to-end communications planning for major launches, including message development, press strategy, FAQs, briefing materials, executive talking points, and stakeholder communications. - Lead and strengthen the communications risk review process, helping teams assess reputational considerations, identify sensitive issues, and ensure communications are accurate, consistent, and compliant. - Develop scalable frameworks, processes, and guidance to improve cross-functional coordination, launch preparedness, and narrative consistency globally. - Translate complex product features, policy considerations, and business priorities into clear, audience-relevant communications materials. - Provide leadership across regions and time zones, setting a high bar for collaboration, operational excellence, and execution. - Monitor the external landscape and emerging issues to inform proactive communications planning and strategic narrative development.
Minimum Qualifications - Bachelor’s degree or above in Communications, Journalism, Public Relations, Marketing, or a related field, or equivalent practical experience. - Extensive product communications experience, ideally within technology, consumer technology, internet, or platform companies, with a proven track record of leading high-profile product launches and strategic communications programs in a global, matrixed organization. - Strong ability to translate product strategy, technical concepts, and business priorities into clear and compelling narratives, with experience drafting press materials, messaging frameworks, Q&As, briefing documents, and executive communications. - Demonstrated experience managing sensitive issues and reputational risk with sound judgment, discretion, and attention to detail. - Strong cross-functional collaboration and stakeholder management skills, with the ability to influence senior stakeholders and work effectively across regions, cultures, and time zones. - Excellent project management skills, with the ability to manage multiple priorities in a fast-paced, evolving environment while demonstrating ownership, adaptability, and resilience. Preferred Qualifications - Experience working across U.S. and APAC markets. - Experience supporting communications review or risk-assessment processes for product or corporate initiatives.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $272000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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