Performance Marketing Leader @ Upstack

Growth & Marketing (1)

Overview

UPSTACK is the leading full-service technology advisory firm, transforming how businesses design, source, implement, support, and optimize IT infrastructure. Clients benefit from decades of expertise, enhanced support, and UPSTACK’s proprietary technology—delivering faster deployments, cost savings, and streamlined access to critical solutions.

Our expertise includes: data center colocation, network connectivity, SD-WAN, unified communications, cloud contact center, CX-AI, private/public cloud, security, mobility, business continuity, and IoT.

Under the leadership of Founder and CEO Christopher Trapp, UPSTACK is committed to exceptional customer experiences, serving 6,500+ clients—from SMBs to enterprises—and managing over $550M in annual technology spend across industries.

About the Role

UPSTACK is seeking a hands‑on Performance Marketer to architect and scale our growth engine from the ground up. You've spent your career relentlessly optimizing, guided by data, and obsessed with driving measurable results—and now you're ready to build something high-impact from day one.

In this strategic, highly execution-oriented role, you’ll work closely with our founder and CEO to design and execute end-to-end performance marketing campaigns, measure what moves the needle, and iterate to maximize ROI. Over time, you’ll build and own the entire performance marketing function—growing the team, refining processes, and embedding performance marketing deeply into every stage of the growth funnel.

Key Responsibilities

Owns the performance marketing roadmap, including channel strategy (search, social, display, etc.), campaign setup, optimization, reporting, and analytics from the ground up.
Set up analytics, tracking, and attribution infrastructure (Google Analytics, Tag Manager, CRM integration).
Develops campaign management frameworks, naming conventions, SOPs, and reporting templates.
Runs rigorous experiments (A/B and multivariate tests) on creatives, landing pages, audiences, and bidding strategies to optimize CPA, ROAS, and LTV.
Analyzes campaign data for actionable insights and communicate results clearly to founders and stakeholders.
Collaborates with the founder to iterate, troubleshoot, and refine growth initiatives.
Over time: Scale the function, transition into department ownership, and play a leading role in hiring, training, and developing the performance marketing team.

Who You Are

Hands-on expert: 4-7 years of direct, end-to-end experience in performance marketing, digital acquisition, or paid media, preferably in a startup or high-growth environment.
Proven track record planning, executing, and optimizing campaigns across major paid channels (Google Ads, Meta, LinkedIn, programmatic).
Intensely data-driven: You are obsessed with metrics and leverage analytics and attribution tools to drive every decision.
You have an insatiable appetite for leads, revenue, and business results—you wake up every morning and eat leads for breakfast.
Deep familiarity with analytics and attribution tools and an analytical, test-driven mindset.
Demonstrated ability to build marketing frameworks, processes, and documentation from zero.
Obsessive problem solver: You love troubleshooting, finding answers, and optimizing every detail to drive even better outcomes.
Comfortable with campaign strategy, technical setup, AND day-to-day execution; ready to “roll up your sleeves” as the first performance marketer.
Experience collaborating closely with founders or cross-functional teams, and excited by the chance to shape company growth at an early stage.
Growth-oriented: Ambitious to build and lead a team as we scale, with experience or aptitude for hiring and mentorship strongly preferred.

Why Join Us?

High-impact role with autonomy to shape the performance marketing discipline.
Collaborate directly with the founder and leadership team.
Opportunity to build best-in-class marketing infrastructure and processes.
Clear path to leadership as the company grows—build your team and own the function as performance marketing leader.

Additional Requirements

The ideal candidate is in the NY Metro area and prepared to come into the office at least 3 days a week.

Salary Range

Employees new to UPSTACK typically come in at the start of the pay range. UPSTACK focuses on providing a simple and transparent pay structure, which is based on a variety of factors, including location, experience, and job-related skills.

The salary range for this role is $120,000.00 to $135,000.00 annually plus participation in the annual bonus program. Compensation includes base salary, benefits, and eligibility for long-term equity.

Closing

UPSTACK is an Equal Opportunity Employer and does not discriminate based on race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, UPSTACK will consider employment for all qualified applicants.

UPSTACK is committed to providing reasonable accommodations to individuals with disabilities as required by applicable law. Accommodations may include adjustments to the application, interview, or assessment process, as well as modifications to the work environment or job duties to enable individuals to perform the essential functions of the role. Requests for accommodations will be evaluated on a case-by-case basis and provided unless they impose an undue hardship on the organization.

At this time, UPSTACK will not sponsor a new applicant for employment authorization for this position.

We endeavor to make the application process accessible to all applicants. If you would like to contact us regarding accessibility and/or need assistance completing the application process, please contact us at [email protected].

Performance Marketing Leader

Upstack

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