Art Director - Marketing

Description

About the role 

Town & Country Living is looking for an Art Director to lead the creative direction of our product imagery and brand visuals. You will set the vision for packaging photography, e-commerce, and digital assets, and select graphic design projects such as corporate brochures, and make sure every piece looks and feels like TNC. 

This is a hands-on creative leadership role reporting to the SVP of Licensing and Marketing. You will guide photographers/videographers, retouchers, designers, and outside partners while staying close to the work yourself. You will partner with Product Development, Sales, Marketing, and E-commerce to turn product stories into images that sell, in-store and online. Packaging design and production sit with the packaging team; this role directs the photography that appears on packaging. 

Requirements

Key Responsibilities 

Creative Direction 

• Own and evolve TNC's visual identity across all channels and keep brand guidelines current. 
• Lead visual concept development for seasonal collections, campaigns, and product launches. 
• Present creative concepts to senior leadership, customers, and retail partners, and build alignment. 

Photography, Video and Packaging Imagery 

• Art direct product, lifestyle, and room-set photo & video shoots for e-commerce, packaging, and marketing, from creating shot lists, style guides, and mood boards to on-set direction. 
• Set photography standards for packaging imagery and partner with the packaging team, so that images fit layouts, print specs, and deadlines. 
• Work with licensors' brand teams to create photography style guides that set direction for the photo team. 
• Review and approve all final imagery and retouching. 

E-commerce and Digital Asset 

• Direct the creation of e-commerce assets: main images, alternate views, infographics, enhanced (A+) content, and lifestyle imagery. 
• Set image and content standards that meet retailer and marketplace requirements (e.g., Amazon, Walmart.com, Wayfair, retailer sites). 
• Work with E-commerce to refresh listings and improve visual performance based on results. 
• Oversee asset delivery, file naming, and specs so retailers and internal teams get the right files on time. 

Graphic Design 

• Lead the design of corporate materials such as brochures, catalogs, look books, line sheets, and company overviews. 
• Create or direct visuals for sales decks, line reviews, and trade show materials. 
• Assist with showroom signage graphics for market week. 
• Keep all designed pieces consistent with TNC brand guidelines. 

Team and Process Leadership 

• Give day-to-day creative direction to the photographer/videographer, stylist, and retoucher, and guide freelance stylists and photographers. 
• Works with Creative Studio Manager to establish and execute photographic guidelines. 
• Manage creative timelines, priorities, and approvals across multiple projects at once. 
• Keep working and final files organized, clearly named, and tagged with accurate metadata for teams to find easily. 

Qualifications 

Required 

• A strong portfolio showing product photography art direction, e-commerce content, and graphic design. Submissions without portfolios will not be considered. 
• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field, or equivalent experience. 
• 7+ years of design experience, including 3+ years in an art direction or creative lead role. 
• Experience leading and developing a creative team. 
• Proven ability to manage several projects and deadlines at once in a fast-paced setting. 

Preferred 

• Experience and interest in home furnishings, home textiles, consumer products, or retail. 
• Experience creating content for major retailers and e-commerce marketplaces. 
• Proficiency guiding lighting on set, with a good eye for how light, focus, and angle shape a product photo. 
• Working knowledge of print production, color management, and preparing imagery for packaging. 
• Experience directing video and social content. 

Skills and tools 

• Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom); After Effects or Premiere Pro a plus. 
• Working knowledge of Figma, PowerPoint, and Keynote. 
• Familiar with AI-assisted design and image tools, and with using them responsibly. 
• A strong eye for typography, color, composition, styling, and interior trends. 
• Clear communicator who can explain creative choices and give constructive feedback. 
• Organized and detail-oriented, with strong project management habits.