ContactMonkey helps businesses boost growth and productivity through their internal communications. With our powerful tech stack, businesses can create, send, and track HTML email within Outlook or Gmail. Today, ContactMonkey’s software is being leveraged within the world’s leading Enterprise organizations, including brands like Rogers, IKEA and KPMG!
2023 was a great year at ContactMonkey and 2024 is off to an amazing start! Here’s what we’ve been up to:
- Ranked by the Globe & Mail as one of Canada’s fastest growing companies
- Recognized as part of the 2023 Deloitte Technology Fast 50™ awards program as one of the fastest-growing technology companies based on the highest revenue-growth % for over 4 years
- Recognized in Deloitte Technology Fast 500™ as one of the fastest growing companies in North America
- And finally to cap off the year, we just raised a $55 million Series A financing!
We understand that joining a team is one of the most important decisions you make ❤️, and adding a team member is one of the most important decisions we’ll make. Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you!
About the job
As a Senior Website Growth Lead, you will play a critical role in enhancing the performance of our marketing efforts by optimizing the website conversion funnel. We’re a business driven predominantly by inbound marketing with the majority of our inbound revenue coming from organic content, which drives 200k sessions to our website every month.
You will analyze user behavior, identify pain points in the user journey, and implement strategies to increase the conversion rate, with a specific focus on driving demo requests, free trial sign-ups, and content downloads. We’re looking for someone who is data-driven, tech-savvy, and creative, with a deep understanding of user experience and conversion optimization techniques.
In your role as Senior Website Growth Lead you will work closely with our Head of Growth and Demand Generation Manager to manage our system of web experimentation and optimization. This includes monitoring website analytics, identifying areas for improvement across blogs and landing pages, and creating and implementing testing strategies to improve conversion rates. You will also work closely with cross-functional teams to ensure website optimization aligns with overall business goals.
What you will be doing
- Serve as a strong advocate for the creation and enhancement of marketing web pages, optimizing for desktop and mobile to serve diverse visitors.
- Strive to strike a balance between conversion rate optimization, user experience, and long-term brand sentiment.
- Leverage data and insights to craft a comprehensive web page optimization roadmap, oversee its execution, and monitor the performance of initiatives. Collaborate with the team to develop a roadmap for landing page and blog experiments, executing them within a robust A/B testing framework.
- Apply effective B2C techniques to our experiments that would help achieve our B2B business goals.
- Establish goals and key performance indicators (KPIs) for conversion rate optimization aligned with broader website and Acquisition team objectives. Develop best practices, guidance, and templates for constructing new marketing web pages, consulting with partners across various departments for optimized outcomes. Work closely with the SEO managers, content marketers, and other members of the Website team to shape the overall website strategy and identify new opportunities for landing pages.
- Compose project briefs and collaborate with relevant stakeholders to ensure the successful execution of these briefs.
About you
- You have 6-8+ years of relevant web strategy experience, including expertise in conversion rate optimization (CRO) and proficiency in building and executing A/B tests.
- Proficient in GA4 for web analytics.
- Successful track record of increasing website conversion rates through experimentation and iteration - and tangible results to show for it!
- A growth mentality and a comfort level operating in fast-moving, high growth environments .
- Strong analytical mindset with the ability to interpret data and test results, and turn them into actionable insights that drive decision-making
- Proficiency in A/B testing tools, such as Optimizely, Convert, VMO, etc.
- Knowledge of experimentation methodologies including experiment design, hypothesis creation, and basic statistics
- Demonstrate an understanding of user behavior on websites, recognizing the impact of information presentation on user actions.
- Embrace organization while maintaining flexibility, orchestrating projects like puzzles and involving the right individuals at the right stages for optimal results.
- Seek answers to questions, synthesize quantitative and qualitative data, make data-driven decisions, and use available data to identify gaps and opportunities.
How you can stand out
- You appreciate user segmentation and personalization, and potentially bring experience in UX, web design, product management, and/or content strategy.
- You know conversion rate optimization principles like the back of your hand.
- You have a background in B2B SaaS or B2C.
Why ContactMonkey?
We offer…
🏥 Comprehensive benefits program (health & dental) with $2000 towards mental health services and support
🍎 5 Health days per year
📚 Monthly stipend for personal and professional growth
💰 Stock option plan
🏝 Generous vacation package
🧖 1 personal day to do as you please
☀️ Summer hours in July and August
🌎 Work from anywhere in the world for 6 weeks
💼 Downtown Toronto office for a change of workspace routine
🤝 A supportive team who celebrates successes and tackles challenges together
Our team is reimagining what it means to send and receive valuable communications to an entire workforce. By joining ContactMonkey, rest assured our wickedly smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas in everything we do. We’re looking for talented people who want to grow their career with us while making an impact with groundbreaking ideas.
Equal Employment Opportunity
Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don’t have all the listed qualifications, we encourage you to apply anyway!
ContactMonkey does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
