Market Strategy Insights Manager

IPEX is one of North America’s leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.

We currently have an exciting opportunity as a Market Strategy Insights Manager. This is a hybrid role is based in Oakville, Ontario and reports to the Vice President, Transformation Office.

Do not miss the opportunity to join a diverse group of people-centric professionals, thought leaders, and rapid thinkers—entrepreneurs in spirit and status quo‑fighters.

Job Summary

The Market Strategy Insights Manager plays a critical role in identifying, evaluating, and prioritizing growth opportunities across multiple product categories, applications, and customer segments. This position is responsible for delivering market intelligence, competitive insights, and strategic recommendations that inform business cases, innovation initiatives, portfolio strategy, and go-to-market plans.

Working closely with Product Management, Marketing, Sales, and other cross-functional teams, the successful candidate will help ensure strategic decisions are grounded in data-driven insights and aligned with the company's long-term growth objectives.

Principal Responsibilities

• Market Analysis & Modeling: Develop market size estimates (TAM/SAM/SOM), adoption scenarios, and trend analyses for applications and material systems that involve multiple product lines.
• Opportunity Assessment: Identify and prioritize growth opportunities, assess entry barriers, and recommend pathways such as organic development, partnerships, or acquisitions.
• Strategic Insight Generation: Synthesize customer insights, competitive intelligence, and ecosystem signals into actionable recommendations for leadership and cross-functional teams.
• Innovation Process Business Case Support: Provide market data and strategic context for AIM stage deliverables and product business cases, ensuring assumptions are validated and risks identified.
• Go-to-Market Enablement: Translate insights into audience frameworks and strategic guidance for marketing and sales teams to shape positioning and engagement strategies.

• Market & Industry Monitoring: Track economic indicators, technology adoption trends, and other factors that influence market growth and timing,

• Performance Reporting: Maintain a portfolio view of evaluated opportunities and deliver regular updates on progress, risks, and strategic implications.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 8-10 years of experience in strategic marketing, market intelligence or strategy, preferably in B2B or industry-specific roles

• Experience leveraging CRM platforms and market intelligence tools to support strategic decision-making
• Advanced proficiency with business intelligence and analytical tools such as Power BI, Tableau, and Excel

• Proven success in assessing new markets and developing recommendations aligned to business objectives
• Strong analytical, strategic thinking and problem-solving skills
• Excellent communication and presentation skills

• Proven ability to collaborate across functions and influence decision-making at multiple levels of an organization
  

The compensation for this position is between $93,000 and $116,300 annually, based on experience, skills and qualifications.

IPEX is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Accommodation requests are available to candidates taking part in all aspects of the selection process for IPEX jobs. To request an accommodation, please contact HR at [email protected]

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