Full-Time

Head of Growth

FabFitFun

FabFitFun

501-1,000 employees

Seasonal lifestyle subscription box with member perks

Consumer Goods

$180,000 - $200,000

Bonus, Initial Equity Grant

Senior

Los Angeles, CA, USA

Required Skills
Mixpanel
Sales
UI/UX Design
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Managed $10M+/year in ad spend
  • Experience in retail, CPG, fashion lifestyle is preferred
  • Bachelor's degree or equivalent educational background
  • Demonstrable track record of influencing and delivering growth across multiple channels
  • A data-driven mindset and proficiency in analytics tools, including Google Analytics, Google Tag Manager, and Mixpanel, with the ability to interpret data into actionable programs to meet company goals
  • Hands-on growth marketing expert with expertise in platform media buying and creative development
  • Proven leadership experience in a growth marketing role, or an individual who has been the sole driver of growth at their previous company and is now seeking their first managerial role
  • Previous leadership experience in hiring, managing, and developing a team of at least 5 or more
  • Strong collaboration skills and experience working across senior-level stakeholders
  • Committed to putting the member and member experience first when accomplishing company goals
Responsibilities
  • Take ownership of our customer acquisition channels, including paid ads, display ads, SEO, affiliate marketing, and influencer marketing
  • Develop and communicate a comprehensive growth marketing plan that aligns with FabFitFun's revenue objectives
  • Analyze customer acquisition and retention strategies, conduct competitor research, and gather insights from our customers to inform our growth strategy and enhance our prospect-to-customer conversion process
  • Collaborate closely with our UX/UI team to identify, test, and implement improvements, with a focus on messaging, pricing, and user experience
  • Ensure our customers reach their 'AHA' moments quickly, reduce churn, and increase customer lifetime value (LTV)
  • Utilize analytics tools to effectively measure and optimize Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), and LTV amongst other key metrics
  • Collaborate with various stakeholders across sales, finance, marketing, development, operations, and customer success to ensure seamless communication of plans and projects
  • Lead, nurture, and empower a team of growth marketers, fostering their professional growth

FabFitFun, established in 2010, offers a unique lifestyle membership and shopping experience that focuses on delivering happiness and wellbeing through a curated collection of full-size products across various sectors. The company's competitive advantage lies in its comprehensive approach to customer satisfaction, providing members with exclusive access to an online community, members-only shopping experiences, and exclusive digital content. As an industry leader, FabFitFun has successfully redefined the subscription box service by integrating diverse product categories and creating a holistic customer experience.

Company Stage

Series A

Total Funding

$237.7M

Headquarters

Los Angeles, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

0%