Senior Marketing Manager - Accessories

Location:San Jose, California (Hybrid)Annual salary:USD 140,000 - USD 185,000Type:Full TimeReports to:VP of Marketing

The Role

As our Sr. Marketing Manager, Accessories, you will own go-to-market for new Nex Playground accessories and merchandise.That includes travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.

You'll lead the first phase of every launch: taking new products to market through our direct-to-consumer and e-commerce channels, including Amazon and TikTok Shop. Your job is to prove each product works: real consumer demand, product-market fit, and a healthy margin structure. Once a product is proven, you'll hand it off to our commercial team to scale into retail, with the story and data they need to start early retailer conversations.

This role is ideal for a marketer who loves launching products, reads the numbers closely, and can orchestrate many teams toward one clear outcome.

What You'll Do

Phase 1 Go-to-Market

• Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
• Develop positioning, messaging, and launch assets that make each product easy to understand and want.
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across our D2C store, Amazon, and TikTok Shop.

Prove Product-Market Fit

• Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
• Design and run tests across pricing, bundles, offers, and creative to learn quickly.
• Build clear recommendations to scale, iterate, or sunset each product based on results.

Cross-Functional Orchestration

• Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs.
• Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website.
• Coordinate with Product and Operations on launch timing, inventory, and forecasts.
• Brief and manage vendors and partners for merch and apparel programs as needed.

Handoff to Scale

• Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations.
• Transition proven products to the commercial team with a repeatable launch playbook.

Consumer Insight

• Bring the voice of the customer into every decision, using reviews, social listening, and community feedback.
• Identify gaps and opportunities that shape the future accessories roadmap.

What You'll Bring

Experience

• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• A proven track record of launching products through D2C and Amazon.
• TikTok Shop or social commerce experience is strongly preferred.
• Experience with merchandise or apparel programs is a plus.

Skills & Strengths

• Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
• Data-driven decision maker who is comfortable with marketplace, e-commerce, and marketing analytics.
• Excellent writer and storyteller who can make simple products feel compelling.
• Highly organized, with the ability to run several launches at once.

Collaboration & Mindset

• A natural orchestrator who aligns people without needing direct authority.
• Test-and-learn mindset, with the judgment to move fast and the discipline to measure.
• Comfortable in a small, fast-moving environment with evolving priorities.
• Passion for building products and experiences that families love.

What Success Looks Like

• A clear accessories roadmap that has cross-functional alignment of new accessories and merch that compliment our platform & ecosystem strategy
• A customer-led insights process that guides and supports key decisions on new products, driven by tangible market and customer research
• Business plans and GTM plans that are fully documented and positioned for success with sign-off from the leadership team before new accessories move into production and marketing team action around the plan
• Clear messaging, value proposition, and pricing recommendations for new products that support the business plan/thesis
• Successful GTM orchestration across multiple internal teams, from the product teams to the marketing communications teams that assemble the creative and deliverables to drive new launches, meet the sales goals, and sustain the business plan
• Initial learnings in market with a first launch phase of growth to validate the business contribution of the accessory and establish a growth path before broader commercial business development (retail development, international expansion, etc)