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3M

Diversified technology manufacturer of adhesives, PPE.

Performance Marketing & Retail Media Lead

Performance & Paid MarketingPosted on Nov 3
Full-timeMaplewood, MN, USA$221.6k - $270.8k

About the Job

Requirements

  • A Bachelor's degree or higher, completed and verified before the start date.
  • Ten years of experience in performance media, digital marketing, eCommerce, retail media, or related commercial marketing disciplines.
  • Ability to influence cross-functional teams and senior stakeholders without direct authority.
  • Strong analytical, financial, communication, and capability-building skills.

Responsibilities

  • Lead the Consumer Business Group's retail media value roadmap and identify opportunities to drive profitable growth through improved retail media investments and capabilities.
  • Partner with Marketing, Sales, Finance, Insights, and agency teams to improve investment decisions, optimize media performance, and deliver measurable business outcomes.
  • Establish retail media standards, governance, and agency accountability frameworks that improve execution quality and investment effectiveness.
  • Build measurement approaches, dashboards, decision tools, and advanced analytics capabilities to support data-driven media and commercial decisions.
  • Develop organizational capability through training, coaching, and adoption of retail media best practices across brands, accounts, and markets.

Desired Qualifications

  • Demonstrated expertise across retail media, paid search, paid social, programmatic advertising, and onsite/offsite media activation.
  • Experience improving business performance through media optimization, investment reallocation, and measurement-based decision making.
  • A Master's degree in marketing, Business Administration, Analytics, Economics, or a related discipline from an accredited institution.
  • Experience within consumer-packaged goods (CPG) or another multi-brand consumer business with significant retailer partnerships.
  • Experience with platforms such as Amazon Ads, Walmart Connect, Roundel, Orange Apron Media, and other major retail media networks.
  • Experience applying incrementality testing, marketing mix modeling, advanced analytics, automation, or AI to marketing decisions.

About the Company

3M

Diversified technology manufacturer of adhesives, PPE.

3M is a diversified technology and manufacturing company that sells products in adhesives, tapes, abrasives, personal protective equipment, healthcare, automotive, and household goods. Its products work by applying materials science to solve tasks such as bonding, finishing, protecting people, enabling diagnostics, and everyday applications. It differentiates itself through a large patent portfolio, extensive R&D, collaborations, and a broad multi-market footprint, plus a long-running sustainability program. Its goal is to deliver reliable solutions that address real-world needs while advancing environmental and social responsibility and creating value across its markets.

Company size
10,001+
Company stage
IPO
Headquarters
St Paul, MN
Founded
1902

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