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Workana

Freelancer marketplace connecting clients with professionals

SEO Copywriter - Spanish Market

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeRemote in MexicoNo salary listed

About the Job

Requirements

  • Spanish fluency at native or equivalent level, with excellent writing and spelling.
  • Prior experience as an SEO Copywriter, SEO Content Writer, Content Writer, or in a similar role.
  • Solid knowledge of SEO, especially on-page SEO.
  • Experience conducting keyword research and working with search intent.
  • Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  • Ability to interpret data and turn insights into concrete content actions.
  • Strong writing and storytelling ability, and ability to adapt content for different audiences.
  • Organization and autonomy to manage multiple content items or projects simultaneously.
  • Ability to work remotely and collaborate with multidisciplinary teams.

Responsibilities

  • Create SEO-optimized content, including blog articles, landing pages, guides, educational content, and other formats.
  • Develop content aligned with inbound marketing strategy and business objectives.
  • Research keywords, search intent, and trends in the Spanish-speaking market.
  • Optimize existing content to improve rankings, organic traffic, and conversion.
  • Implement on-page SEO best practices, including headings, meta titles, meta descriptions, interlinking, and content structure.
  • Collaborate with marketing, design, and product teams to develop relevant and engaging content.
  • Maintain a consistent brand voice and tone across all content.
  • Analyze performance metrics such as traffic, rankings, and conversions, and identify opportunities for improvement.
  • Stay current on SEO trends, algorithm changes, and new content marketing practices.

Desired Qualifications

  • Experience working with SaaS companies, technology companies, or marketplaces.
  • Knowledge of inbound marketing and marketing automation.
  • Experience with WordPress or other content management systems.
  • Intermediate or advanced English proficiency.
  • Experience developing content strategies for international markets.
  • Knowledge of conversion rate optimization and conversion-focused content optimization.

About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size
5,001-10,000
Company stage
Series C
Total funding
$15.8M
Headquarters
Buenos Aires, Argentina
Founded
2012

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