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Roche

Global pharmaceuticals and diagnostics company

Product Manager - Cardiac & HbA1c

Product MarketingConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

  • A bachelor's degree or higher in life sciences, biomedical engineering, pharmacy, nursing, business administration, or marketing is preferred but not mandatory.
  • At least 5 years of marketing or product management experience in the multinational healthcare industry; experience in in vitro diagnostics, medical devices, or pharmaceuticals is preferred.
  • Proven experience in product strategy, lifecycle management, and field collaboration.
  • Fluency in spoken and written English.
  • Good command of Microsoft Office software applications.

Responsibilities

  • Define and execute product marketing plans and perform daily product management tasks.
  • Develop and execute strategic marketing plans for the disease portfolio, aligning with business goals and clinical trends.
  • Manage the product lifecycle from market assessment and launch planning through demand generation and mature product management.
  • Drive key value messaging and positioning tailored to key specialties and stakeholders.
  • Develop marketing materials, including sales aids, presentations, clinical evidence summaries, and training documents.
  • Provide in-depth product training and field support to the sales force and distributors.
  • Develop and implement innovative marketing initiatives and omnichannel engagement strategies to expand customer reach.
  • Manage and optimize the advertising and promotion budget, tracking financial performance to ensure effective resource allocation and return on investment.
  • Manage distributor and delivery prices.
  • Manage stock, including forecasting, ordering, and allocation during bottlenecks.
  • Build and maintain long-term relationships with key opinion leaders, laboratory directors, clinicians, and key decision-makers to drive product adoption and loyalty.
  • Plan and execute Medical Society Congress activities, including symposia, promotional booths, and networking events, to maximize brand presence.
  • Organize and execute ongoing key opinion leader engagement programs, advisory boards, and educational seminars.
  • Gather market insights through regular customer visits and monitoring competitor and market trends, and incorporate these insights into product strategy.
  • Monitor market trends, the competitive landscape, and guideline changes to ensure agile and relevant strategy.
  • Identify unmet clinical and operational needs and develop initiatives focused on improving laboratory efficiency and patient outcomes.
  • Collaborate with Sales, Medical Affairs, Regulatory, Clinical, S&S APAC, and Global Marketing to support commercial success.
  • Cooperate with distributors and other business partners.
  • Complete compliance training in full.
  • Stay informed about updated regulations and compliance information and share it with the team.
  • Ensure compliance in all external activities.

Desired Qualifications

  • Experience in in vitro diagnostics, medical devices, or pharmaceuticals.

About the Company

Roche

Global pharmaceuticals and diagnostics company

Roche is a global leader in pharmaceuticals and diagnostics. It develops medicines and diagnostic tools that help detect, monitor, and treat diseases, using research and biotechnology to drive new therapies and tests. Roche combines drug development with in-house diagnostic products to support personalized medicine, where treatments are tailored to individual patients based on test results. Its approach differs from many peers by integrating drug discovery with diagnostic capabilities and by expanding its research through strategic acquisitions (like Genentech) to strengthen its biotechnology and R&D capabilities. The company’s goal is to improve patient outcomes and healthcare worldwide by delivering reliable medicines, accurate diagnostic tests, and data-driven care.

Company size
1-10
Company stage
IPO
Headquarters
Basel, Switzerland
Founded
1896

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