Strategist - Business Solutions
About the job
- A minimum of 1-2 years of planning experience is required, with a focus on digital and social planning and investment.
- A solid understanding of media math, terminology, and analytical tools such as MRI, Nielsen, and Scarborough is required.
- Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, is required.
- Effective verbal and written communication skills and problem-solving ability are required.
- A professional demeanor and strong client relationship management experience are required.
- Experience developing and presenting plan presentations is required.
- Experience with competitive intelligence and media delivery tools is required.
- Strong organization and prioritization skills are required.
- Manage day-to-day media plan development, budgetary analysis, buy maintenance, and campaign implementation while working with activation teams.
- Use Horizon’s planning, evaluation, and buying tools, including Nielsen, Comscore, eMarketer, and Forrester, to analyze the competitive landscape, support target consumption, develop plans, and produce reports.
- Apply critical thinking and analysis to draw conclusions and develop actionable implications.
- Use knowledge of clients’ products, services, and industries to inform strategy and recommendations.
- Manage daily tasks and remain current on media assignments and executions to inform weekly internal and client status reports, alerting management to problems or delays.
- Assemble and assess media posts, post-campaign analyses, and competitive reports to inform future planning and recommendations.
- Build and maintain open communication with clients and media partners as a key contact.
- Participate in and lead team brainstorms to initiate plan and consideration-set development for digital media.
- Monitor trends, tools, opportunities, and applications in paid social media environments and apply that knowledge appropriately.
- Investigate cross-channel opportunities incorporating mobile and social extensions.
- Create and present media-specific documents, including requests for proposals, media plans, objectives, and strategy decks.
- Coordinate reviews of request-for-proposal submissions to maximize social media integrations.
- Lead reviews of partner and site responses, compile proposal analyses, and drive partner negotiations.
- Traffic creative assets and required tracking tags.
- Set up third-party ad-server and tracker systems, ensure sites are enabled and functioning, and confirm receipt of materials from the creative agency.
- Perform quality assurance of tracking functionality and creative units to identify and solve issues.
- Create post-launch campaign information, including screenshots, links, and placement information, to demonstrate proof of placement for clients.
- Enter and manage plans in the billing system, track insertion orders, develop creative specifications, and handle traffic sheets and creative assignments as necessary.
- Generate insertion orders in internal systems to reserve advertising space and ensure plan details and delivery confirmations are accurate and follow protocol.
- Maintain plan records, insertion orders, contact lists, specification documents, and traffic and insertion sheets.
- Monitor, manage, and optimize self-service paid social activation across Facebook, Twitter, and other relevant social environments, including buy setup and targeting selections.
- Manage daily communication with vendors, partner agencies, and creative, media, and social clients.
- Experience with multiple media channels is preferred.
- Some artificial intelligence literacy is ideal.
About the company
Horizon Media is a media agency that creates and manages advertising campaigns for brands, corporations, and individuals. It offers tailored media solutions across digital marketing, social media campaigns, and traditional advertising strategies to boost visibility and audience engagement. Campaigns are executed across multiple channels, leveraging partnerships such as with TikTok and events like Hoop Dreams Classic to reach diverse audiences in industries like entertainment, sports, health, and consumer goods. Horizon Media differentiates itself through a strong commitment to diversity, equity, and inclusion, recognized by leadership and industry awards. Its goal is to help clients grow their presence and connect with their target audiences through practical, data-informed advertising strategies.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2013
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Simplify's Take
What believers are saying
- Roku integration lands in Blu by fall 2026, adding device-level CTV measurement.
- June 2026 agentic buying lets Horizon optimize campaigns across publishers in real time.
- April 2026 leadership hires embedded AI training, DEI, and operations across the firm.
What critics are saying
- March 2026 layoffs cut 50 roles, signaling AI-driven restructuring and morale strain.
- Smith-Wilson & Deberry v. Horizon Media stayed August 24, 2026 after discrimination claims.
- A major agency-client exodus breaks HorizonOS adoption and collapses its growth-partner pivot.
What makes Horizon media unique
- Horizon's independent scale spans 2,400 employees and $8.5 billion media investment.
- Blu links audience intelligence, activation, and measurement through open HorizonOS partner APIs.
- Horizon co-builds with Disney, Fox, NBCUniversal, Roku, and TikTok instead of closed stacks.
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Benefits
Health Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Mental Health Support
Wellness Program
Pet Insurance
Childcare Support
Identity Theft Insurance
Fertility Treatment Support
Fitness Reimbursement
Company News
Horizon Media and Big Brothers Big Sisters of America announce New partnership to advance youth mentorship through the power of media. Oct 07, 2026, 09:00 ET Over $15 Million in Donated Media Will Amplify the Urgent Call for More Mentors Nationwide NEW YORK, Oct. 7, 2026 /PRNewswire/ - Horizon Media, the world's largest media agency, and Big Brothers Big Sisters of America (BBBSA), the nation's preeminent one-to-one youth mentoring organization in the United States, today announced a formalized partnership to harness the power of media to expand awareness of youth mentorship and inspire more Americans to become mentors. According to a report by the U.S. Centers for Disease Control and Prevention (CDC), only 58.5% of U.S. teens always or usually receive the social and emotional support they need. As traditional sources of support, including extended family and community organizations, become increasingly fragmented, young people are spending an average of seven hours a day on screens, often seeking connection in digital spaces that cannot replace the sustained, caring adult relationships they need. Through this partnership, Horizon will mobilize its expansive marketplace and partner network to provide $15 million+ in donated media - reaching a target audience of potential mentors where they are - to amplify BBBSA's mission of increasing volunteer signups and donations and connecting more young people with life-changing mentoring relationships. Horizon will engage media partners across channels to maximize the reach and impact of BBBSA's campaigns, while inviting the broader marketing community to join the effort. More than 100 media partners and brands have already donated media and other support, helping amplify BBBSA's mission across audio, digital, OOH, print, social, and video. By bringing together the scale of Horizon's media ecosystem and the collective power of the industry, the partnership aims to turn media investment into meaningful action for young people and communities nationwide. "We know that when purpose-driven companies show up for young people, it says something about how that company sees the world and how it does business. That's what makes this partnership with Horizon Media so meaningful," said Artis Stevens, President & CEO, Big Brothers Big Sisters of America. "Horizon recognizes that the platforms and audiences they reach every day can not only be turned into a megaphone for our mission but can amplify the message that mentorship changes lives. Through this partnership, we're excited to reach more families, inspire more people to become mentors, and help ensure that more young people have the opportunity to build a meaningful, lasting relationship with a champion in their corner." The partnership reflects Horizon's commitment to investing in people and creating opportunities for the next generation, rooted in its Brand Ethos, "Business is Personal." It also extends Horizon's longstanding relationship with the National Football League (NFL), and its work to use the power of culture and media to drive societal impact. By joining forces around a shared commitment to youth and community, the partnership creates an opportunity to extend that impact beyond the field and into the lives of young people across the country. "Media has the power to do more than influence what people buy - it can influence what people believe is possible and inspire people to take action," said Bill Koenigsberg, Founder & CEO, Horizon Media. "Through our partnership with Big Brothers Big Sisters of America, we have an opportunity to bring our industry together around something that matters: helping more young people access the relationships and support they need to thrive. We're proud to use the power of our marketplace to help turn awareness into action and make mentorship more accessible to communities across the country." Horizon's commitment to creating meaningful impact extends across a range of causes and communities. The agency supports organizations including City Harvest, Cure Duchenne, Drug-Free America Foundation, International Animal Rescue, The Michael J. Fox Foundation and Wildlife Conservation Society, among others, reflecting its belief in using the power of its people, partnerships and marketplace to drive positive change. The pro bono partnership with BBBSA was formalized in July with first work running during Big Brothers Big Sisters Month (September). Donated media efforts will continue through 2027 with key cultural and community moments throughout the year designed to drive awareness, engagement and action. Horizon and BBBSA are inviting media companies, marketing partners and organizations across the industry to join the effort by contributing media and helping bring the message of mentorship to more Americans. To learn more or get involved, please email us. About Big Brothers Big Sisters of America Founded in 1904, Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters serves more than 5,000 communities across all 50 states. For more information, visit: www.bbbs.org. About Horizon Media Horizon Media is the largest independent media agency globally, delivering data-driven business outcomes for some of the world's most innovative and ambitious brands. Founded in 1989 and headquartered in New York, with offices in Los Angeles and Toronto, Horizon Media employs more than 2,400 people and manages over $8.5 billion in annual media investments. Guided by its belief that business is personal, Horizon Media is consistently recognized for client excellence, workplace culture, and its commitment to diversity, equity, inclusion, and employee well-being. Learn more: https://www.horizonmedia.com/ SOURCE Horizon Media
Horizon Media integrates Roku TV data into Blu platform for cross-channel optimization. Strategic Partnership Enhances Measurement and Open Ecosystem Approach to CTV Planning and Activation Horizon Media Holdings, parent company of the world's largest independent media agency, and Roku announced that advertisers will now be able to leverage Roku TV data in HorizonOS' Blu marketing intelligence platform. As a HorizonOS partner, Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimization. This marks a significant strategic expansion beyond the two companies' media relationship, now with data and technology. The partnership reflects the continued acceleration of Connected TV's rising ad spending and viewership, expected to hit $37.95 billion in 2026 and 248 million viewers by 2027, respectively (EMARKETER Forecast, February 2026). That growth has also exacerbated marketers' persistent problems that have come from fragmented viewing across hundreds of streaming services. The data partnership between Roku and Horizon intends to provide tools to manage a fragmented entertainment ecosystem. "Roku has one of the most comprehensive views of TV activity in the industry, and CTV has become central to how consumers discover content and how brands reach audiences," said Samantha Rose, EVP, Head of Integrated Investment and Programmatic at Horizon Media Holdings. "By bringing Roku's data into Blu, we're connecting a major platform's view of the premium video ecosystem with Horizon's proprietary data and orchestration stack to better inform cross-channel decisioning and optimization. Together, we're able to provide a fundamental unlocking of audience insights at tremendous scale, giving our clients the visibility and precision this channel now demands." "Horizon's Blu platform has already been instrumental in helping to drive our audience strategies and delivering exceptional results to date," said Elizabeth Luciano, EVP, Marketing at A+E Global Media. "This new data partnership with Roku takes those capabilities to the next level, unlocking new avenues to understand, reach and engage viewers across the streaming ecosystem. We are excited about the possibilities this unlocks for our campaigns and the opportunity to translate richer audience intelligence into even greater impact." Advertisers will now have access to media metrics that have held back truly innovative and impactful campaign executions. While traditional CTV measurement relies on panels and sampling, Roku TV data provides a granular, device-level view of viewership patterns across streaming households. What the partnership enables. The Roku TV data in Blu will enable Horizon and its clients to achieve: * Better TV Targeting: Understanding which audiences are exposed to campaigns across channels, content, and dayparts, enabling more precise audience matching * Improved Planning: Informing media planning decisions and identifying high-value inventory before campaigns launch * Real-Time Measurement: Moving beyond traditional panel-based measurement to device-level precision Beyond these immediate capabilities, Horizon's agentic orchestration layer can use granular TV viewing data to inform real-time optimization decisions across channels. Phased rollout and integration. The data flow is underway, with full integration into Blu planned for Fall 2026. This phased approach is intended to allow Horizon and Roku to ensure data quality, security, and seamless integration with existing Blu capabilities before broader client availability. "This will be more than a solution - it's about a strategic partnership and a joint commitment to deeper product development," said Sal Candela, VP, Global Agency Partnerships, Roku. "HorizonOS and Roku Data Cloud independently represent unique data layers and applications, and this alliance is aimed at unlocking deeper insights, planning solutions, and activation use cases. Over the coming months, we plan to continue to collaborate and build new solutions and a joint roadmap to further unlock advantages for Horizon and its clients." Rather than forcing clients into proprietary stacks, Horizon's approach ensures that as clients' needs evolve-whether they need better TV measurement, audience intelligence, or real-time optimization-they have access to the best tools for their specific challenges. About Horizon Media. Horizon Media, the largest independent media agency globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media's fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several "Best Workplaces" awards reflecting its commitment to diversity, equity, and inclusion and the life and well-being of everyone at Horizon Media. About Roku, inc. Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV(TM) models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.
Horizon Media Holdings hosts AI fluency experience for summer interns. Jul 29, 2026, 12:23 ET Next Generation of Marketers Learn to Collaborate with AI on Real Client Growth Challenges NEW YORK, July 29, 2026 /PRNewswire/ - Horizon Media Holdings today announced it will host an AI collaborative working session alongside partners at Section AI on July 29, bringing together the agency's summer interns, technology partners, and up-and-coming industry talent to explore what it takes to build a marketing career in an AI-native world. The experience is designed to showcase and empower emerging professionals to leverage AI to accelerate learning, strengthen strategic thinking, and drive growth. At a time when many organizations are focused on using AI to automate work, Horizon believes the greater opportunity lies in using AI to elevate human potential. As the agency's Growth Partner philosophy continues to evolve through AI, data and human intelligence, developing an AI-fluent workforce is becoming as important as developing AI-powered technology itself. "The next generation of marketers won't start from zero; they'll start with AI as a collaborator," said Aleksandra Novikova, SVP, Talent Acquisition & Learning at Horizon Media. "That changes what we need to teach them and how we need to prepare them. It's not about replacing human judgment with AI. It's about upskilling: learning to use AI as a tool that amplifies human thinking while maintaining the strategic rigor and client focus that define great marketing." Interns will spend the day working alongside their partners at Section AI, the enterprise AI training and adoption platform that powers Blu Platform, to solve a real business problem facing one of Horizon's clients. "As viewing habits continue to evolve, success depends on finding new ways to connect audiences with great content," said Elizabeth Luciano, EVP, Marketing A+E Global Media. "We're excited to see these interns use AI and Horizon's Blu Platform to uncover untapped audience opportunities and bring fresh thinking to one of the biggest challenges facing the media industry today." As the day concludes, Horizon will open its doors to industry professionals at all levels for a fireside chat on AI fluency for emerging professionals. It will feature Horizon's Domenic Venuto, EVP, Chief Product & Data Officer, and Niki DeCou, EVP, Enterprise Solutions; Elizabeth Luciano, EVP Marketing A+E Global Media; and Section AI Chief Revenue Officer, Bobby Isaacson. "The gap between knowing about AI and knowing how to apply it in your job for business value - that's where careers are made or stalled right now," said Bobby Isaacson, Chief Revenue Officer at Section AI. "In this hackathon, we want to give interns hands-on experience getting value from AI, so they can help lead their teams through this era." For interns, the July 29 experience offers a glimpse into what Horizon has been building toward: an organization where humans and AI work together, where strategy and technology are integrated, where technology serves clients rather than constraining them. About Horizon Media Holdings Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including - Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow. SOURCE Horizon Media
Three lessons on differentiation: in the Know with Horizon Media's Evanne Abneri. July 14, 2026 In the Know is a series that spotlights industry leaders sharing the ideas, strategies, and real-world insights driving meaningful impact in market. InMarket CMO Natalie Bastian sat down with Evanne Abneri, Director of Programmatic Partnerships & Product Development at Horizon Media, at POSSIBLE 2026 to talk programmatic strategy, culture, and what it really takes to stand out in a crowded landscape. These key themes stood out: Differentiation is the new competitive edge. In a landscape where sounding like everyone else risks turning you into a commodity, Evanne is clear about where a real competitive edge comes from: partners who bring something unique to the table, and, even better, who stay open enough to co-build with Horizon rather than handing over a fixed playbook. As she puts it: "We're looking for a competitive edge [in] where our partners are differentiated, where they're bringing something unique to the table - ideally exclusive - where they have an open architecture where we can work with them to co-build something together." Outcomes, not vanity metrics. One way Horizon puts differentiation into practice is through blu., the company's AI-powered connected marketing platform. Specifically within programmatic, Evanne's team uses it to analyze signals in the bid stream and custom-curate solutions for clients - signals more closely tied to outcomes than to vanity media metrics. That means partnering with companies to get log-level data and build custom bidding algorithms Horizon can run inside its DSPs to drive better outcomes for clients, rather than just impressions and clicks. It's one thing to build the technology - it's another to put it to work for a client. When asked for an example of this in action, Evanne pointed straight at Horizon's partnership with InMarket, which allowed Horizon to proactively build a custom taxonomy directly into a healthcare client's unique DSP. This gave Horizon the ability to build every audience segment the client might need and ensure they were already in place before the client needed them. See the person, not the data point. That same partnership work is what drives Horizon to dig into its audience rather than settle for a specific demographic. Evanne noted the importance of "understanding a user in its full capacity - not just one plucked-out data point - but [rather] who that person is throughout their entire day, throughout their entire week, month, year, and the journey that they're on." Doing so allows Horizon to gain more insight into reaching users in "organic and native ways that feel not intrusive, but seamless." Advertising that blends effortlessly into users' everyday lives feels less disruptive, and "natively fitting into user experience" can ultimately move the needle. Culture is the key to relevancy. Asked what insight leaders need to act on right now, Evanne's answer was culture - not as an internal hiring philosophy, but as a lens on audiences. She credits Horizon's multicultural team with helping the agency understand "a user and the complexities of them as a person," rather than reducing people to a single demographic or data point. "Remember that users and your audience and your target are humans, that are complex and layered, and they deserve that type of nuanced thought about who they are." As Natalie Bastian noted, "relevancy is key, and understanding who the user is and what their journey is like is absolutely fundamental," not only in ensuring each ad is effective, but in the ultimate goal - driving outcomes. How that shows up in the work. For Horizon Media, that same instinct - build for outcomes, with real partners in the room, for people, instead of data points - is central to how the agency works with InMarket. That's exactly what InMarket's Outcome Intelligence is built for: proving what media actually drives, not just what ran, so that every dollar can be tied back to a real business result. Connect with its team to see how InMarket can help you build custom, outcome-driven solutions for your brand. Get in touch at InMarket.com/Contact.
Horizon Media has launched agentic buying capabilities within its Blu marketing intelligence platform, enabling real-time media purchasing decisions across channels whilst maintaining human oversight. The system integrates audience intelligence, publisher data and campaign performance into a unified decision framework. The technology addresses fragmentation in traditional agency workflows where creative, activation and measurement teams operate separately. Horizon is testing the solution with major publishers including Disney, Fox, NBCUniversal and TikTok, using the Databricks platform. Alongside agentic buying, Horizon is expanding its "agentic integration layer" through APIs and agent-based connections, allowing partners to build customised solutions on the Blu platform. Current collaborators include Affinity Solutions, Innovid, Magnite and media companies like iHeartMedia and Snap. The open ecosystem approach contrasts with holding companies' proprietary technology stacks.