Full-Time

Digital Account Director

Highwire

Highwire

51-200 employees

Strategic communications agency for disruptive industries

Consulting

Senior

Charlotte, NC, USA

Required Skills
Social Media
SEO
Smartly
Marketing
Requirements
  • 7+ years of client facing social media experience (B2B experience preferred)
  • Agency experience is a plus
  • Demonstrable success at securing new business and increasing client revenues
  • The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • The ability to take initiative, keep organized and handle multiple projects at once
  • Strong strategic client consultancy skills gained in an agency environment
  • Well-versed in social media and content marketing as an important awareness and lead generating element in the PR and Marketing mix
  • Experience running both paid and organic social campaigns from a content perspective
  • Some experience with SEO/SEM strategy desired, but not essential
  • Track record of retention and the profitable growth of existing accounts
  • Demonstrate strong leadership skills and aptitude to develop and motivate a team
  • The ability to provide social input on PR campaigns as well as broader marketing strategy
Responsibilities
  • Be familiar with required deliverables, contracted service levels and client expectations on each of your accounts
  • Always anticipate client needs - ask the questions which put us one step ahead and keep teams on track to meet client goals and objectives
  • Ensure our collective work product is high quality. Serve as final or near final approver for day-to-day work
  • Keep a close eye on team hours against planned capacity, proactively communicate/work with team leads and members to anticipate account overages, take action to remedy them early, and plan ahead for underages
  • Take the lead on client calls - placing the emphasis on ‘take’ by being proactive, making recommendations before being asked and constantly remaining a step ahead of the situation
  • Provide proactive strategic counsel and recommendations for program optimization and growth, including creative activations, channel/content strategy adjustments, influencer partnership concepts and more
  • Support the vetting of new business opportunities within practice groups
  • Participates in new business proposals and proactive outreach efforts
  • Contribute to social and influencer ABM content development
  • Be a patient coach to teammates and direct reports
  • Support teams by managing up and down
  • Help the team effectively prioritize responsibilities based on impact, timelines, workflow, and client goals
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead the team by example

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

1%

1 year growth

7%

2 year growth

24%
INACTIVE