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Cumulus Media

Operates radio stations and syndicated programming

Multimedia Account Executive

Field SalesUpdated on Nov 10
Full-timeWilmington, NC, USA

About the Job

Requirements

  • One to two years of sales experience is required.
  • A valid driver's license is required because regular travel to meet clients and prospects and attend business-related events is an essential job function.
  • The candidate must be able to develop new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients and potential clients.
  • The candidate must understand lead generation and connect with viable prospects.
  • The candidate must understand sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • The candidate must be proficient in Microsoft Office, social networking platforms, and customer relationship management tools; these skills are highly preferred.
  • Strong communication skills are required.

Responsibilities

  • Prospect aggressively and seek new clients through networking, cold calling, canvassing, referrals, and other means to build and maintain a full pipeline of sales prospects.
  • Identify client business needs by understanding their goals, objectives, processes, external environment, and relevant market and consumer trends, then develop customized advertising solutions that meet client objectives.
  • Deliver integrated sales presentations across broadcast, digital, and events platforms, and negotiate and close sales.
  • Design, create, and deliver customized advertising proposals and presentations and generate original ideas.
  • Gain referral business by providing support, information, guidance, qualitative research, and recommendations for new profit or service-improvement opportunities.
  • Deliver customer service to clients.
  • Learn and sell station digital assets, including streaming, station websites, and social advertising, as well as digital audience-extension products, to provide advertisers with integrated marketing solutions alongside broadcast products.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, submitting regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Monitor the competitive landscape and emerging technologies to position the company in the marketplace.
  • Maintain a full sales pipeline, manage sales activity, and communicate regularly with management.

Desired Qualifications

  • A bachelor's degree in business, marketing, or a related field is preferred but not required.
  • Experience in broadcast, media, or digital advertising sales is highly preferred.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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