Lead Product Manager - New Product Line

Position Overview

As a Lead Product Manager based in our Barcelona office, you will have the opportunity to build and own a new product line at Baxter Planning, taking it from first customer insight to a scaled, revenue-generating product. You'll start from a capability already proven with an enterprise customer and use it to define a repeatable, multi-customer product. From there you'll set the vision, shape the roadmap, bring the product to market and grow it into a new pillar of our platform.

This is a leadership role with end-to-end ownership of an innovative product, reporting to the EVP of Product.

Scope and Responsibilities

• Vision and strategy: Set the product vision, target customers and long-term direction for a new pillar.
• Discovery and validation: Work directly with customers to validate problems, value and willingness to pay before committing to a build.
• Build and launch: Define the product and lead Engineering and Design from first release through pilots to general availability.
• Commercialization: Shape pricing, packaging and go-to-market with Sales and Finance, and own the product's revenue outcomes.
• Scale: Develop and maintain a dynamic, phased, evidence-based roadmap and decide what to build next and what not to build.
• AI and platform: Decide where AI and automation create real customer value, and how the product connects across our platform.

What Success Looks Like:

• 30 days-  You understand our customers, the market and the existing capability, and you have a point of view on the opportunity.
• 90 days- You have a validated product vision and first-release definition and MVP, built on discovery with multiple customers.
• 6 months- The first customers are live on the productized release.
• 12 months- You have paying customers, a clear revenue trajectory, and an evidence-backed roadmap for the next phase.

What You'll Bring:

• 5+ years in B2B product management (or equivalent experience), including at least one new product or product line you built from zero to recurring revenue.
• Enough technical depth to partner closely with Engineering on platform, API or data heavy products.
• Commercial ownership: willingness-to-pay discovery, pricing and packaging, and accountability for revenue.
• Evidence-led judgment. You validate before you scale and will recommend stopping when the evidence says so.
• Clear, structured communication with executives, engineers and customers.

About Baxter Planning

Founded in 1993 and headquartered in Austin, Texas, Baxter Planning is a dynamic and rapidly growing company building BaxterPredict, a decision-intelligence platform for service supply chains.  Global enterprises in high-tech, medical devices and industrial equipment use our BaxterProphet planning and BaxterLynX execution products to keep critical equipment running while balancing service levels, inventory and cost. We're backed by Marlin Equity Partners and are rebuilding our platform for an AI-first future.

Baxter Planning combines the flexibility of a start up with the stability of an established company, leveraging 31 years of industry expertise to support a rapidly growing customer base. We offer excellent benefits, an exciting and supportive work environment, and excellent work-life balance. This role will be based in our Barcelona office with the flexibility to work from home 1-2 days per week.

Employer is unable to sponsor visas for this position