Full-Time
Strategic Business Analyst
Posted on 10/31/2025
InMarket
1-10 employees
Real-time marketing and measurement platform
Compensation Overview
$102k - $120k/yr
Remote in USA
Remote
 Business & Strategy (2) |
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- Minimum of 3 years of experience as a Financial Analyst
- Minimum of 1–2 years in Investment Banking with exposure to financial modeling, valuation, and transaction analysis
- Exceptional analytical and problem-solving skills with a strong attention to detail.
- Advanced proficiency in Microsoft Excel, including complex financial modeling and data manipulation.
- Strong understanding of financial statements and accounting principles.
- Excellent written and verbal communication skills, with the ability to present complex financial information clearly and concisely.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Intellectual curiosity and a proactive approach to learning and problem-solving, particularly within the media and measurement industry.
- Long-Range Planning: Support the development and maintenance of the long-range financial plan for the Media and Measurement product, incorporating market trends, product roadmap, and growth initiatives specific to the media and measurement industry.
- Client Spend Analysis: Conduct detailed analysis of client spend within our media and measurement offerings, identifying key trends, drivers of growth and churn, and opportunities for optimization of client relationships and revenue generation.
- Key Metric Analysis: Track and analyze key performance indicators (KPIs) relevant to our Media and Measurement product, including revenue, cost of goods sold, client acquisition cost, campaign performance metrics, and engagement metrics specific to our services.
- Forecasting & Budgeting: Assist in the preparation of monthly and quarterly forecasts, annual budgets, and variance analysis against actual results for the Media and Measurement product line.
- Financial Modeling: Build and maintain financial models to support forecasting, scenario planning, and strategic initiatives related to the Media and Measurement product, potentially including ROI analysis for client campaigns or new product features.
- Reporting & Presentations: Prepare insightful financial reports and presentations for management, clearly communicating key findings and recommendations related to the financial performance of the Media and Measurement product.
- Cross-functional Collaboration: Partner closely with the Media and Measurement product team, sales, marketing, and potentially data science/analytics teams to understand business performance and provide financial guidance specific to this product area.
- Ad-hoc Analysis: Conduct ad-hoc financial analysis and projects as needed to support business decisions related to the Media and Measurement product.
- Process Improvement: Identify and implement opportunities to improve FP&A processes and reporting efficiency within the context of the Media and Measurement function.
- Bachelor's degree in Finance, Economics, Accounting, or a related quantitative field.
- Experience with financial planning software or ERP systems
- Familiarity with media and measurement concepts, metrics, and business models
InMarket provides a real-time marketing and measurement platform that connects brands with consumers at moments of intent and purchase. It uses location, intent, and transaction data to enable brands to target audiences, optimize media spend, and close the loop from consumer intent to actual purchase. The platform supports thousands of brands across retail, grocery, dining, CPG, pharma, and travel/entertainment, delivering measurable real-world outcomes. InMarket differentiates itself with a broad patent portfolio (25+ location, attribution, and digital marketing patents), a track record of driving growth for large brands like Kraft Heinz, Anheuser-Busch, and P&G, and recognition as one of the fastest-growing North American tech companies by Deloitte. The company's goal is to help brands grow by making marketing spend more efficient and measurable through precise, real-time connections between consumer intent and purchase.
Company Size
1-10
Company Stage
Debt Financing
Total Funding
$13.5M
Headquarters
Los Angeles, California
Founded
2010
Simplify's Take
What believers are saying
- ChannelMix acquisition in 2025 enhances media mix modeling and ROI optimization.
- Natalie Bastian's 2026 CMO appointment leverages Teads and Tubi scaling expertise.
- Snap partnership in 2025 measures real-world impact for social commerce expansion.
What critics are saying
- Google's Privacy Sandbox rollout in March 2026 slashes ad effectiveness by 30-50%.
- Outbrain's Teads integration erodes CPG share within 6-12 months.
- Foursquare's location monopoly causes P&G client churn in 12-18 months.
What makes InMarket unique
- InMarket's 25+ patents in location, attribution, and digital marketing create defensible moats.
- Predictive Moments, Unified Measurement, and Lift Conversion Index launched in 2025 for CPG.
- Real-time geo-contextual activation drove Bob Evans Farms' Mashed Cauliflower success in 2023.
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Benefits
Health Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Paid Parental Leave
Professional Development Budget
Stock Options
Health Savings Account/Flexible Spending Account
Company News
InMarket announces Natalie Bastian as Chief Marketing Officer. InMarket, the leader in real-time marketing and measurement, announces the appointment of Natalie Bastian to Chief Marketing Officer. In this role, Bastian will lead the company's marketing organization and play a central role in strengthening InMarket's strategic positioning and long-term enterprise value as a market-shaping advertising technology company. Bastian will be responsible for evolving the company's go-to-market and growth strategies, sharpening its brand and product narrative, and increasing visibility and relevance among brands and partners across the broader marketing, commerce, and data ecosystem. She will be leading teams including public relations, product marketing, brand management, content, events, creative, and inside sales. Most recently, Bastian served as Global CMO at Teads, where she helped guide the company through its nearly $1 billion acquisition by Outbrain and led the evolution of Teads' brand into a global omnichannel platform. Prior, she was SVP, Head of Marketing at Tubi, where she played a key role in scaling the brand through a period of rapid growth and acquisition by FOX, building integrated marketing and sales enablement strategies that significantly expanded brand awareness and unlocked new revenue streams. Natalie's background also includes roles at Roku, DISH Media, and A&E Networks. "Natalie brings a proven track record of driving business growth at scale that will build on our double-digit growth trajectory and our recognition as one of the fastest-growing technology companies in North America. Her experience in elevating visibility among brands will help us to empower advertisers to make the most of every advertising dollar spent," said InMarket CEO Todd Morris. "As InMarket continues its mission to help move advertising from impressions to outcomes, Natalie's leadership will drive the expansion of our market presence and strengthen the value we deliver to our clients." Following InMarket's launches of Predictive Moments, Unified Measurement and Lift Conversion Index for CPG in 2025, Bastian's appointment comes at a defining moment for InMarket, as the company doubles down on its AI-powered platform, delivering real-time, actionable insights empowering advertisers to build and optimize full-funnel, omnichannel campaigns to achieve incremental outcomes. "As marketers increasingly seek better ways to attribute media investment and understand its impact on their business, InMarket sits at the center of this inflection point - delivering forward-looking solutions that close the gap and prove real, meaningful outcomes. I'm excited to step into this role and build on the momentum of the brand's transformation while scaling InMarket's ability to demonstrate measurable business impact for brands," said Bastian. Natalie has earned industry-leading awards recognition including Chief Marketer's Top Woman in Marketing, She Run's It's Changing the Game Award winner, and was a finalist for AWNY's Future is Female. Natalie also serves on the board for IRTS and is an active member of the She Runs It's Executive Class, she has also served on the board for Ad Council.
InMarket, a real-time marketing and measurement company, has appointed Natalie Bastian as chief marketing officer. Bastian will lead the company's marketing organisation and strengthen its strategic positioning in the advertising technology sector. Bastian previously served as global CMO at Teads, where she guided the company through its nearly $1 billion acquisition by Outbrain. She also held senior marketing roles at Tubi during its acquisition by FOX, as well as positions at Roku, DISH Media and A&E Networks. The appointment follows InMarket's recent platform launches in 2025. Founded in 2010, the Austin-based company has been recognised by Deloitte's Technology Fast 500 as one of North America's fastest-growing technology companies for three consecutive years.
InMarket named "best Overall Mobile Marketing Solution" in the 2025 MarTech Breakthrough Awards.
InMarket holds more than 25 patents across location, measurement, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years.
As shoppers sought an array of allergy-relief solutions, Bayer partnered with InMarket to create highly engaging omnichannel ad experiences for its allergy campaign.