Account Manager - Social Commerce

Principal Duties & Responsibilities

The purpose of this role is to assist in managing client relationships and support daily operational execution across all social commerce platforms supported by Etaily, which encompasses assisting with day-to-day account coordination, supporting creator-led campaigns, executing livestream readiness tasks, and maintaining accurate performance data. The role's functional scope serves as a vital operational support bridge between account managers, brand partners, creators, and internal production teams.

You are expected to grow within the function and be developed into an Account Manager through the guidance of the Social Commerce Account Manager and GM of Social Commerce. You will report to the Social Commerce Account Manager, champion daily execution accuracy, and establish and maintain proper operational hygiene across pre-live checklists, product sample seeding, voucher setups, and basic seller center tools. This person should be confident with social platforms and digital technology, using platform tools to their full potential to streamline reporting and ensure seamless live executions.

The ideal candidate understands the fundamentals of social media, e-commerce platforms (e.g., TikTok Shop, Shopee, Lazada), and digital content trends, and is comfortable working with basic sales and engagement metrics. This person will work closely with the Social Commerce Account Manager and collaborate with creative, MCN, and production teams, assisting them with campaign briefs, content tracking, and operational tasks.


Job Responsibilities:

• Assist in day-to-day account management tasks, acting as operational support for assigned brand accounts and maintaining up-to-date campaign schedules.
• Ensure that daily campaign operational steps are executed accurately, including checking product listings, voucher setups, and promotional prices across TikTok Shop and marketplace platforms.
• Support livestream execution and readiness, coordinating pre-live checklists, product sample availability, host briefs, and voucher testing before broadcasts go live.
• Deliver timely and accurate daily/weekly data tracking reports, gathering performance metrics such as views, CTR, orders, GMV, and creator output for internal review.
• Monitor real-time live broadcasts and content executions, taking operational notes, flagging technical/inventory issues immediately, and tracking audience engagement.
• Work closely with internal cross-functional teams—including Creative, MCN, and Production—to deliver creative briefs, follow up on asset status, and ensure deadlines are met.
• Help gather marketplace and platform insights, monitoring competitor activities, algorithm trends, and emerging social commerce mechanics.
• Perform ad-hoc administrative and operational support tasks, helping resolve basic account queries, managing sample tracking, and organizing account drives.
• Provide timely updates and feedback to Account Managers, escalating account issues, operational bottlenecks, or inventory shortages proactively.

Key Qualifications:

• Bachelor’s degree, preferably in Marketing, Business, Communications, E-Commerce, or a related field.
• 2 -3 years of full-time experience in account coordination, social commerce, or digital operations.
• Foundational understanding of e-commerce platforms (TikTok Shop, Shopee, Lazada) and familiarity with creator content or livestreaming formats.
• Strong organizational and multi-tasking skills, with high attention to detail and the ability to track multiple operational deliverables under tight deadlines.
• Data-literate mindset with basic proficiency in Excel/Google Sheets and a willingness to learn platform seller tools and performance metrics.
  Proactive, self-motivated attitude with excellent communication, interpersonal, and collaborative skills.