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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeIllinois, USA

About the Job

Requirements

  • Demonstrate self-direction and autonomy in managing tasks, projects, and responsibilities.
  • Possess problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for effective interaction with clients and internal teams.
  • Prioritize and manage tasks using time-management skills to meet deadlines and optimize efficiency.
  • Have intermediate proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Cultivate a distraction-free in-home office environment.
  • Have at least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • Have an associate’s degree or equivalent work experience.
  • Maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Be able to meet the physical demands of regularly sitting, standing, bending, lifting, and driving.

Responsibilities

  • Provide consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold calling and lead-generation campaigns.
  • Use multiple CRM functions, including prospecting, account management, and activity tracking, to support sales and customer relationships.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage an account list and travel to locations within the assigned territory.
  • Represent Varsity Brands by demonstrating company core values and maintaining high ethical standards in business activities.

Desired Qualifications

  • A bachelor’s degree is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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