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Camping World

RV and camper retailer with services

Paid Search Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeChicago, IL, USA$56.7k - $87k /yr

About the Job

Requirements

  • At least 2 years of experience as an SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
  • Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4 is required.
  • Ability to pull, analyze, and derive insights from channel reports.
  • Must be self-motivated, professional, detail-oriented, and possess strong oral and written communication skills.
  • Ability to work under pressure with tight deadlines.
  • Strong customer service skills and commitment to quality.
  • Strong creative presentation skills.
  • Ability to manage more than one project simultaneously.
  • Proven ability to lead by example with a positive attitude.

Responsibilities

  • Plan and execute digital marketing initiatives across platforms including Google Ads, Microsoft Ads, SA360, and Campaign Manager.
  • Drive campaign performance through optimizations and A/B testing strategies.
  • Provide performance reporting and insights on digital marketing initiatives using tools such as GA4, Looker Studio, and SA360.
  • Lead active communication between the company's lines of business and the digital marketing team.
  • Work with peers to increase skill sets.
  • Seek information to improve current processes and overall efficiency.

Desired Qualifications

  • A basic understanding of channel tagging and tracking.
  • Lead campaign builds in commonly used platforms including Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4.
  • Source and provide materials from multiple sources to organize and execute strategy.
  • Identify trends in the current space to optimize and improve performance of existing or new campaigns.
  • Deliver timely feedback to peers and leaders to support team culture.
  • Identify internal interests and focus areas that align with channel manager roles.
  • Complete at least 24 months of advanced skills development with channel managers in the current vertical.
  • Consistently produce exceptional results in a defined area of focus.
  • Maintain and enhance skills for the current role and future opportunities.
  • Adapt to new situations and challenges.
  • Teach and train others and provide backfill for the position as part of succession planning.

About the Company

Camping World

RV and camper retailer with services

Camping World sells new and used RVs, campers, and related accessories and runs over 185 service centers to maintain and repair vehicles. Customers buy RVs and gear and bring them to service centers for maintenance, repairs, and upgrades; the Good Sam membership adds roadside assistance and discounts. It stands out by combining large inventory, a nationwide service network, and a loyalty program that encourages repeat visits. Its goal is to be a one-stop partner for RV buyers and travelers, offering both vehicle sales and ongoing maintenance with loyalty-driven engagement.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Lincolnshire, IL
Founded
1966

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