Category Lead

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users. In this role, you will be responsible for developing categories and the corresponding sub-categories by building a robust team, conducting prioritization of sub-categories, lead identification, lead generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok. Roles & Responsibilities: - Map category and sub-categories landscape, and define priority on which segment to be developed in collaboration with the merchant and merchandise strategy team - Define a go-to-market strategy for a category/sub-category - Plan, execute, and maintain category performance (from acquisition to incubation and development) - Build a robust team and manage a collaborative and goal-oriented team culture - Work with the Key Account service team and external service vendors to develop key accounts, and work with the Seller Development and Growth team to build a clear roadmap to manage long-tail sellers - Drive initiatives to continuously improve our market positioning

Qualifications

Minimum Qualifications: - Minimum Bachelor's degree or above - Solid experience in relevant categories, with strong networking to brands and big merchants; social media savvy - Good interpersonal skills, strong logical thinking, and analytical skills - English proficiency Preferred Qualifications: - Collaborative and open to changes and challenges - Well connected to big players within the industry

Job Information