Rue Gilt Groupe (RGG) operates three members-only flash-sale platforms—Rue La La, Gilt, and ShopSimon—selling premium and luxury fashion, beauty, home, and lifestyle products. The sites offer time-limited discounts on brand-partnered merchandise, with most revenue coming from buying excess brand inventory at discounts and reselling it to members, along with brand partnerships and retail media advertising. Customers access the sales through membership on the sites, and products are offered in limited-time events that create urgency. RGG differentiates itself by aggregating multiple off-price, luxury-focused flash-sale sites under one group, leveraging strategic partnerships (including ShopSimon via Simon Property Group) and a retail media revenue stream in addition to traditional resales. The company's goal is to connect members with discounted luxury and premium products while optimizing margins from surplus inventory and partner relationships.
Company Size
501-1,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$120M
Headquarters
Boston, Massachusetts
Founded
2007
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