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Botpress Technologies

Open-source chatbot platform with PaaS

Demand Generation Lead

Growth MarketingConfirmed live in the last 24 hours
Full-timeMontreal, QC, Canada

About the Job

Requirements

  • The candidate should be curious, able to ask why and determine what would prove a hypothesis, think strategically, form a point of view, and launch experiments.
  • The candidate should reliably complete work and close the loop without reminders.
  • The candidate should be action-oriented and able to delegate work effectively to agencies, freelancers, AI agents, and colleagues by providing clear briefs.
  • The candidate should prioritize high-impact work and test a minimum viable version of an initiative before investing in a complete version.
  • The candidate should be an expert in at least one marketing channel and willing to build event and direct-mail initiatives from scratch.
  • The candidate must rely heavily on AI and be prepared to explain how their thinking, processes, and AI agents would strengthen the team.
  • The candidate should balance data analysis with informed judgment about audiences, accounts, and messaging, and explain the basis for those judgments.
  • The candidate should demonstrate intellectual humility, including willingness to acknowledge mistakes and explain changed opinions.

Responsibilities

  • Lead the marketing vision for private invitation-only events and the company’s presence around major industry conferences, including deciding where to participate, why, and which attendees to target.
  • Run direct-mail and business-gifting initiatives.
  • Build and manage account-based marketing programs for named accounts, from initial outreach through handoff to Sales.
  • Manage paid media through an agency or internally, proving the value of a modest budget action by action before scaling.
  • Own the marketing inputs to the outbound engine, including targeting, segments, messaging, and content used in sequences; manage the list and prospecting alongside the business development representative team.
  • Set the acquisition-experiment portfolio, including what to test, in what order, and how to learn from results.
  • Manage the agencies and vendors supporting these channels, including briefs, budgets, and decisions to retain, end, or bring work in-house.
  • Improve the impact of paid advertising during the first 90 days.
  • Launch an in-person, invitation-only AI workshop for target accounts during the first 90 days.
  • Experiment with a direct-mail campaign during the first 90 days.
  • Decide whether to retain the outbound vendor or bring the work in-house during the first 90 days.
  • Build initial account-based marketing initiatives for named accounts with the Chief Revenue Officer and Sales during the first 90 days.
  • Coordinate the podcast, events, and outbound list as a multi-threaded approach so relevant accounts encounter the company multiple times.
  • Work daily with the Chief Revenue Officer and Sales team, and collaborate with the partnerships lead, design lead, and managed agencies.
  • Own the target-account list and prospecting alongside the business development representative team; target-account selection is shared among Marketing, Sales, and the Chief Executive Officer.

About the Company

Botpress Technologies

Open-source chatbot platform with PaaS

Botpress provides an open-source platform for building and managing AI-powered chatbots and conversational agents. The platform, offered as a Platform-as-a-Service (PaaS), includes a full set of developer tools to design, train, deploy, and monitor conversational experiences across channels. It supports heavy customization and features like human-in-the-loop orchestration, allowing AI agents and human operators to collaborate. Botpress monetizes by offering enterprise-grade features, security, and support on top of its free open-source core, targeting both individual developers and large organizations. The company’s goal is to empower teams to create reliable, secure, and scalable conversational AI experiences without being locked into a single vendor.

Company size
51-200
Company stage
Series B
Total funding
$40M
Headquarters
Quebec City, Canada
Founded
2018

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