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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Field Sales +1Updated on Nov 10
Full-timeBeaumont, TX, USA

About the Job

Requirements

  • Two years of sales experience is required.
  • A valid driver's license is required because regular travel is an essential function of the position.
  • The role requires developing new business relationships in outside sales, preparing and presenting sales opportunities, and presenting post-sale successes to clients and prospects.
  • The role requires understanding lead generation and connecting with viable prospects.
  • The role requires understanding sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • The role requires proficiency with Microsoft Office, social networking platforms, and customer relationship management tools.
  • The role requires excellent communication skills and the ability to collaborate.

Responsibilities

  • Manage relationships with local and regional businesses, protect and grow the revenue base, identify and create business opportunities with existing and new clients, and provide marketing solutions that support customer business goals.
  • Plan and implement initiatives to meet personal, company, and corporate directives, and meet budgeted revenue targets.
  • Understand clients' goals, objectives, processes, and external market and consumer trends to identify business needs and develop customized marketing solutions.
  • Develop and deliver informed, integrated, multi-platform sales presentations using broadcast, digital, and event tactics to foster brand loyalty and deliver results for clients.
  • Negotiate and close business to drive revenue and build long-term client relationships across media and platforms.
  • Maintain current knowledge of company assets, resources, products, services, and industry advertising opportunities.
  • Represent the full suite of products and services, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming, to new and existing clients.
  • Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders and resolving billing issues, and submit regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the company brand and help clients achieve success.

Desired Qualifications

  • A background in broadcast, media, or digital advertising sales is highly preferred.
  • A bachelor's degree in business, marketing, or a related field is preferred but not required.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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